24/7 Real Media's Open AdStream Wins Another Major Account; ABC's Local Stations Join Growing Number of Sites Switching Based on Cost Savings and Reliability of Service.Business Editors NEW YORK--(BUSINESS WIRE)--July 31, 2002 24/7 Real Media, (Nasdaq:TFSM), a leader in interactive marketing, today announced another prestigious win for its technology unit. The ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. Owned TV (OTV OTV Outer Tactical Vest OTV Otvorena Televizija (Croatian: open television ) OTV On the Vine (Carolina Wine Country News website) OTV Orange Television (Lebanon TV station) ) Stations have migrated their ten sites to Open AdStream(TM) CENTRAL from a competing solution. Many Web publishers are looking to switch from other ad serving solutions, especially hosted solutions, based on cost, reliability and overall service. The ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for Open AdStream and Open AdStream CENTRAL provides a compelling set of reasons for publishers to switch. When Web publishers then take into account just how much more scalable and reliable Open AdStream CENTRAL is, when compared to other solutions, most will switch, no matter what competing solution they work with. "The Open AdStream CENTRAL training and transition were extremely quick and efficient," said Ron Stitt, Director, Internet Operations for the ABC OTV Station Group. "We were able to get up to speed on ten Web sites in a matter of a few days with no disruption disruption /dis·rup·tion/ (dis-rup´shun) a morphologic defect resulting from the extrinsic breakdown of, or interference with, a developmental process. to our business." While the ABC OTV Group account win, like so many, was based on initial price and ongoing ROI, 24/7 Real Media also presented a compelling alternative to ABC's existing solution simply through its industry-leading service. The ABC TV
Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. , MJX tagging, and the fact that tagging does not have to be size-specific. This is the sort of ease of use feature that is a hallmark hallmark, mark impressed on silverwork or goldwork to signify official approval of the standard of purity of the metal, also called plate mark. The hallmark was introduced by statute in England in 1300 and enforced by the Goldsmiths' Hall, London. of the entire Open AdStream product suite. "Our team moved from initial contact to a verbal commitment in one week, then integration went very quickly too," said Tom Capato, SVP SVP S'il Vous Plaît (French: Please) SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul of Technology Sales for 24/7 Real Media. "This is exactly the kind of Web publisher that is ideal for Open AdStream CENTRAL. If a Web publisher manages multiple sites and needs premium delivery and service, our solution stands alone." "There were several product features that helped to make our decision even easier," said Daria Rachlin, Manager -- Web Sales Operations for ABC. "For example, the tremendously detailed reporting capabilities of Open AdStream CENTRAL truly meet our needs, and its 15-minute time frame required for ad server updates is incredibly more efficient than the 1 1/2 hours we were previously waiting with our former solution." About the ABC Owned TV Station Group Websites The ABC Owned TV (OTV) Station Group is one of America's leading television groups, with ten stations covering 24% of U.S. TV Households. Each of the stations is a leader in local news, information and syndicated programming, as well as a distributor of ABC TV Network programming in primetime and other dayparts. The group's websites were established to extend the TV Stations' content and branding into the online space, and are sold to advertisers both as standalone stand·a·lone adj. Self-contained and usually independently operating: a standalone computer terminal. online properties and in packages with on-air (broadcast) TV. The sites are managed internally, with hosting and technical support from the Disney Internet Group. About 24/7 Real Media, Inc. 24/7 Real Media provides marketing and technology solutions to online marketers and publishers to maximize customer relationships and revenue. Our products and services include: Internet ad serving technology, online media representation, integrated marketing solutions comprised of network and site specific advertising, online promotions and search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden . For more information, please visit our Web site: www.247realmedia.com. Caution concerning forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. : This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in the most recent quarterly report and other filings with the Securities and Exchange Commission made by the companies named herein. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: the risk that the 24/7 Media and the Real Media ad serving platforms and businesses will not be integrated successfully, the potential for impairment Impairment 1. A reduction in a company's stated capital. 2. The total capital that is less than the par value of the company's capital stock. Notes: 1. This is usually reduced because of poorly estimated losses or gains. 2. of relationships with employees or customers, the costs related to the merger or integration of ad serving platforms, the inability of the companies to realize synergies or other anticipated benefits of the merger, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. |
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