24/7 Real Media's Open AdStream Central Signs Ad Serving Agreement with Comcast Spotlight for Comcast.net.Business Editors/High-Tech Writers NEW YORK--(BUSINESS WIRE)--March 18, 2004 Premier Customer Web Site for the Nation's Leading Broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). Provider 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced that Comcast Spotlight Comcast Spotlight is the advertising sales division of Comcast Cable. With its headquarters located in New York City and offices all over the country, Comcast Spotlight employs over 3,500 people across the United States. , the advertising sales division of Comcast Comcast Corporation, (NASDAQ: CMCSA) is the largest[1] cable television (CATV) company and the second largest Internet service provider in the United States. Cable, has made 24/7 Real Media's Open AdStream(R) Central its ad serving solution for Comcast High-Speed Internet See broadband. . With 21.3 million subscribers, Comcast is the nation's largest broadband-cable services provider. The Comcast.net Web site provides news, sports, finance, shopping, search, games and entertainment information, plus exclusive access to broadband content with streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. and high-quality sound, for Comcast's more than 5.3 million high-speed Internet customers. Advertising on the site is offered as an opportunity to advertisers who place spot cable buys with Comcast Spotlight. Comcast Spotlight switched to 24/7 Real Media's Open AdStream for its increased functionality and ease of use. Open AdStream is able to provide Comcast.net with superior scalability How much a system can be expanded. See scalable. scalability - How well a solution to some problem will work when the size of the problem increases. For example, a central server of some kind with ten clients may perform adequately but with a thousand clients it , robust reporting, rich media support and the speed with which changes in ad campaigns need to be made. "The migration assistance offered by the 24/7 Real Media team supported our online initiatives," said Warren Schlichting Schlichting could refer to:
Jim Alla, 24/7 Real Media's senior vice president of technology sales, said: "As the nation's leading broadband provider, Comcast is well-positioned to take advantage of the advanced features that 24/7 Real Media's Open AdStream offers. Our continued and relentless development of improvements to our products provides relevant and practical solutions to innovative companies like Comcast." Developed with some of the world's leading publishers, Open AdStream enables organizations to control individual ad deliveries, generate detailed reports, and maximize ad placements across their entire network of Web sites. Among 24/7 Real Media's Open AdStream clients are Weather.com, FoxNews, Jupiter Media and Forbes.com. About Comcast Spotlight Comcast Spotlight, the advertising sales division of Comcast Cable, delivers cable's power to target viewers most efficiently and effectively. It is focused on moving the industry forward in market consolidation, integrated promotional opportunities, enhanced research, advanced technologies, and innovative products to help advertisers realize greater value for their investment. Headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of with regional and local advertising offices throughout the country, Comcast Spotlight has a presence in 72 markets, including 22 of the top 25 DMAs, reaching nearly 30 million households. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com. About 24/7 Real Media, Inc. 24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com. 24/7 Real Media: Delivering Today, Defining Tomorrow. Caution concerning forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. : This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances CIRCUMSTANCES, evidence. The particulars which accompany a fact. 2. The facts proved are either possible or impossible, ordinary and probable, or extraordinary and improbable, recent or ancient; they may have happened near us, or afar off; they are public or . Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment Impairment 1. A reduction in a company's stated capital. 2. The total capital that is less than the par value of the company's capital stock. Notes: 1. This is usually reduced because of poorly estimated losses or gains. 2. of relationships with employees or major customers, loss of faith in Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. , international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of March 18, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. |
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