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24/7 Real Media's Open AdStream Ad Serving and Open Insight Web Analytics Are Selected as Exclusive Technology Solutions By LifetimeTV.com.


Business Editors

NEW YORK--(BUSINESS WIRE)--June 13, 2003

24/7 Real Media, Inc. (Nasdaq:TFSM), the only gateway to the total spectrum of interactive marketing and technology solutions for online marketers and publishers, today announced that LifetimeTV.com has signed a multi-year agreement to use Open AdStream(R) Central as its exclusive ad serving solution and Open Insight as its exclusive Web analytics tool.

Thomas Capato, 24/7 Real Media's senior vice president of technology sales, said: "LifetimeTV.com has become an exciting complement for viewers of Lifetime Television. Open Ad Stream's ad serving technology combined with the robust Web analytics reporting from Open Insight will provide LifetimeTV.com with real time, actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action.

An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it.
 information about how visitors are interacting with their Web site. This information will enhance Lifetime's marketing initiatives, while also increasing site revenue."

Robert Taylor Robert Taylor or Bob Taylor may refer to:

Arts
  • Robert Taylor (actor) (1911–1969), American actor
  • Robert Taylor (Australian actor), Australian actor, best known as Agent Jones in The Matrix
, vice president of technology for LifetimeTV.com, said: "Open AdStream gives us greater functionality with less work at the ad trafficking level. Also, the intelligence we are gaining from our use of Open Insight will help us enhance visitor experience and increase audience time spent on the site. These tangible gains will enable us to leverage our TV audience and maximize our online advertising potential."

Open Insight is a powerful, flexible next generation Web analytics solution that helps organizations measure, analyze and understand the behavior of visitors to their Web site. Open AdStream, developed with some of the world's leading publishers, enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placement across their entire Web sites. Among 24/7 Real Media's Open AdStream clients are Gannett Co., FoxNews, DirecTV and CBS (Cell Broadcast Service) See cell broadcast.  MarketWatch.

About Lifetime TV. Com

Lifetime Entertainment Services
For other uses, see LES.


Lifetime Entertainment Services is an American entertainment industry company, dedicated to entertainment and information programming as well as advocating a range of issues that women find relevant serving over 88
 is dedicated to offering the highest quality entertainment and information programming and advocating a wide range of issues affecting women and their families. Lifetime is the #1 basic cable network in primetime and the leader in women's television.(a) Lifetime serves over 85 million households nationwide, and is available on more than 11,000 cable systems and alternative delivery systems.

About 24/7 Real Media, Inc.

24/7 Real Media is the only gateway to the total spectrum of interactive marketing and technology. With expertise in all facets of interactive media, 24/7 Real Media is the starting point Noun 1. starting point - earliest limiting point
terminus a quo

commencement, get-go, offset, outset, showtime, starting time, beginning, start, kickoff, first - the time at which something is supposed to begin; "they got an early start"; "she knew from the
 for both publishers and marketers, enabling both to maximize customer relationships and revenue. Products and services include Internet ad serving, Web analytics, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , online media representation and integrated marketing solutions designed to specifically address client goals and objectives. The company is headquartered in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com.

Caution concerning forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
:

This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment Impairment

1. A reduction in a company's stated capital.

2. The total capital that is less than the par value of the company's capital stock.

Notes:
1. This is usually reduced because of poorly estimated losses or gains.

2.
 of relationships with employees or major customers, loss of faith in Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. , international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of June 13, 2003. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 13, 2003
Words:625
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