24/7 Real Media's Open AdStream Ad Serving Platform Signs Three-Year Agreement with Builder Homesite's Web Site for New Home Buyers.Business Editors NEW YORK--(BUSINESS WIRE)--Sept. 4, 2003 24/7 Real Media, Inc. (Nasdaq: TFSM), the only gateway to the total spectrum of interactive marketing and technology solutions for online marketers and publishers, today announced that Builder Homesite, Inc., a consortium of premier new home builders, has signed a three-year agreement that makes 24/7 Real Media's Open AdStream(R) Central its exclusive ad serving solution for NewHomeSource.com, its Web site for new home buyers. The Company explained that NewHomeSource.com is the first national home marketplace focused specifically on the new home market. The NHS NHS abbr. National Health Service NHS (in Britain) National Health Service family of Web sites features comprehensive listings for new homes from more than 139 new homebuilders and 5,000 new home communities across the US. The sites in the NHS network reach more than 6 million unique Web users every month. Builder Homesite switched to 24/7 Real Media's Open AdStream because of the high level of its customer service and specifically the responsiveness of the 24/7 Real Media account management and technical support team, along with Open AdStream's enhanced return on investment. Among the features that drew Builder Homesite to Open AdStream is the ability to forecast inventory, that is, its ability to predict impressions and clicks based on historical data on keywords without having a campaign targeted to that keyword. Moreover, it has the ability to target precisely the keyword variables that most visitors use in a typical search for a new home. Stewart Pickard, director of business development for Builder Homesite, Inc., said: "24/7 Real Media's reputation for superior customer service, its demonstration of the utility of the service along with the economic benefits of Open AdStream convinced us that we made the right choice." Thomas (language) Thomas - A language compatible with the language Dylan(TM). Thomas is NOT Dylan(TM). The first public release of a translator to Scheme by Matt Birkholz, Jim Miller, and Ron Weiss, written at Digital Equipment Corporation's Cambridge Research Laboratory runs Capato, 24/7 Real Media's senior vice president of technology sales, said: "Builder Homesite gave us the opportunity to show them that Open AdStream could provide its visitors with superior targeted advertising delivery. The 24/7 Real Media team looks forward to continuing to serve Builder Homesite with the kind of ongoing customer support that produces a long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. relationship." Developed with some of the world's leading publishers, Open AdStream enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placements across their entire Web sites. Among 24/7 Real Media's Open AdStream clients are Weather.com, FoxNews, Jupiter Media and Forbes.com. About Builder Homesite, Inc. and NewHomeSource.com Founded in Austin, TX, in 2000 by a consortium of thirty-two of the nation's largest homebuilders, Builder Homesite, Inc. (BHI BHI Baker Hughes Incorporated BHI Brain Heart Infusion (agar) BHI Better Hearing Institute BHI British Horological Institute (UK) BHI Boots Healthcare International BHI Branch If Higher ) accounts for more than 225,000 new home sales New Home Sales An economic indicator that measures sales of newly built homes. Released by the U.S. Department of Commerce's Census Bureau, it includes both quantity and price statistics. annually. BHI's mission is to offer improved technology and marketing solutions for the new home industry. The first product by Builder Homesite is NewHomeSource.com, a consumer website offering the most comprehensive information and selection of new homes available on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the . Because of its extensive distribution network, many builders are making BHI their entry point into the Internet. By providing data to a single source -- New Home Source -- builders can be listed on that website and also participate in many other national and local online destinations. About 24/7 Real Media, Inc. 24/7 Real Media is the only gateway to the total spectrum of interactive marketing and technology. With expertise in all facets of interactive media, 24/7 Real Media is the starting point Noun 1. starting point - earliest limiting point terminus a quo commencement, get-go, offset, outset, showtime, starting time, beginning, start, kickoff, first - the time at which something is supposed to begin; "they got an early start"; "she knew from the for both publishers and marketers, enabling both to maximize customer relationships and revenue. Products and services include Internet ad serving, Web analytics, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , online media representation and integrated marketing solutions designed to specifically address client goals and objectives. The company is headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com. Caution concerning forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. : This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances CIRCUMSTANCES, evidence. The particulars which accompany a fact. 2. The facts proved are either possible or impossible, ordinary and probable, or extraordinary and improbable, recent or ancient; they may have happened near us, or afar off; they are public or . Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment Impairment 1. A reduction in a company's stated capital. 2. The total capital that is less than the par value of the company's capital stock. Notes: 1. This is usually reduced because of poorly estimated losses or gains. 2. of relationships with employees or major customers, loss of faith in Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. , international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of September 4, 2003. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. |
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