24/7 Real Media, Inc. Signs Exclusive Open AdStream Agreement with Chicago Board of Trade.Business Editors NEW YORK--(BUSINESS WIRE)--Feb. 27, 2003 24/7 Real Media, Inc. (Nasdaq: TFSM), a leader in interactive marketing, announced today it has signed an exclusive agreement to provide Open AdStream(TM) ad serving to he Chicago Board of Trade's Web site, www.cbot.com. The Chicago Board of Trade Chicago Board of Trade (CBOT) The second largest futures exchange in the US, and a pioneer in the development of financial futures and options. (CBOT(TM)), established in 1848, is the world's oldest derivatives derivatives In finance, contracts whose value is derived from another asset, which can include stocks, bonds, currencies, interest rates, commodities, and related indexes. Purchasers of derivatives are essentially wagering on the future performance of that asset. (futures and futures-options) exchange. Open AdStream is a proprietary online ad serving technology available in local and fully-hosted (Central) versions. It is the most effective means for Web publishers to manage their online advertising revenue. Developed along with some of the world's leading publishers, Open AdStream allows organizations to control individual ad deliveries, generate detailed reports and maximize ad placement across their entire Web site(s). Open AdStream allows for more effective and efficient management of ad inventory and the delivery of more targeted campaigns. "This is the first time we have used a third-party ad server, and we wanted a partner who could meet our strict privacy concerns," said Judy Gordon, the CBOT's director of marketing. "24/7's Open AdStream was able to address these concerns by enabling us to retain ownership of user data. At the same time, we can offer our advertisers more specific targeting, which in turn means more highly monetized online advertising for our site." Thomas Capato, 24/7 Real Media's senior vice president of technology sales, said, "We are pleased that Open AdStream was able to meet the very stringent security requirements set forth by the Chicago Board of Trade. That we were able to do this speaks to the technology's flexibility to meet the very specific needs of Web publishers." About The Chicago Board of Trade Providing a diverse mix of financial, commodity, and equity futures and options on futures, the Chicago Board of Trade offers the strength of nearly 155 years of member-trader expertise, unparalleled liquidity, and market integrity. Via open auction and screen-based trading, the CBOT provides unrivalled customer service to risk managers and investors worldwide. Founded in 1848 as a grain exchange, today the CBOT lists more than 60 different products, including futures and futures options Futures option An option on a futures contract. Related: Options on physicals. futures option A put or call option on a futures contract. on U.S. Treasury U.S. Treasury Created in 1798, the United States Department of the Treasury is the government (Cabinet) department responsible for issuing all Treasury bonds, notes and bills. Some of the government branches operating under the U.S. Treasury umbrella include the IRS, U.S. bonds and notes, the Dow (SM) Jones Industrial Average and other Dow (SM) Jones indices, Agency notes, and interest rate swaps Interest Rate Swap A deal between banks or companies where borrowers switch floating-rate loans for fixed rate loans in another country. These can be either the same or different currencies. . For more information about CBOT's markets and products, visit the Exchange's web site at www.cbot.com About 24/7 Real Media, Inc. 24/7 Real Media provides marketing and technology solutions to online marketers and publishers to maximize customer relationships and revenue. Products and services include Internet ad serving technology, online media representation, integrated marketing solutions comprised of network and site specific advertising, online promotions and search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden . The company is headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.24/7realmedia.com. Forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. : This news release includes certain ``forward-looking statements'' within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances CIRCUMSTANCES, evidence. The particulars which accompany a fact. 2. The facts proved are either possible or impossible, ordinary and probable, or extraordinary and improbable, recent or ancient; they may have happened near us, or afar off; they are public or . Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in the most recent quarterly report and other filings with the Securities and Exchange Commission made by the Company and other public companies named herein. The Company is not under any obligation to (and expressly disclaims any obligation to) update or reaffirm re·af·firm tr.v. re·af·firmed, re·af·firm·ing, re·af·firms To affirm or assert again. re its forward-looking statements whether as a result of new information, future events or otherwise. |
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