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24/7 Real Media, Inc. Sells Majority Stake in iPromotions.


Business Editors

NEW YORK--(BUSINESS WIRE)--Jan. 31, 2003

24/7 Real Media, Inc. (Nasdaq: TFSM), a leader in interactive marketing, announced today that it has sold a majority stake in iPromotions, Inc. to a group of private investors including employees.

24/7 Real Media will retain a minority interest in iPromotions, Inc. The transaction will allow iPromotions to further focus on its core business while maintaining a strategic partnership with 24/7 Real Media. The primary target audience for iPromotions is travel advertisers including airlines, hotels and destination management organizations (DMO DMO Debt Management Office (Bank of England)
DMO Destination Marketing Organization
DMO Defence Materiel Organisation (Australia)
DMO Dental Maintenance Organization
DMO Distributed Mission Operations
), representing an estimated $2.5 billion market in 2003.

"After reviewing 24/7 Real Media's long term strategy as a premier interactive media and technology company, we decided to divest To deprive or take away.

Divest is usually used in reference to the relinquishment of authority, power, property, or title. If, for example, an individual is disinherited, he or she is divested of the right to inherit money.
 the operations of our online promotions business," said David J David J. Haskins (b. April 24, 1957, in Northampton, England) is a British alternative rock musician. He was the bassist for the seminal gothic rock band Bauhaus. Life and work . Moore Moore, city (1990 pop. 40,761), Cleveland co., central Okla., a suburb of Oklahoma City; inc. 1887. Its manufactures include lightning- and surge-protection equipment, packaging for foods, and auto parts. , Chairman/CEO of 24/7 Real Media. "We believe that this transaction will allow 24/7 Real Media to enjoy the benefits of a strategic partner in the promotions business. Additionally, this will help us focus on our core media business, while expanding our successful WebSite Results search optimization Search optimization may refer to:
  • Search algorithm
  • Search engine
  • Search engine optimization
 unit and enhancing our leading Open AdStream(TM) ad serving platform."

"We will continue to build upon our reputation for excellence in creating advertising and promotional campaigns that generate proven results," commented iPromotions CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Bryan Heathman. "With current market conditions shifting toward increased promotional spending, we feel the timing of this event is favorable fa·vor·a·ble  
adj.
1. Advantageous; helpful: favorable winds.

2. Encouraging; propitious: a favorable diagnosis.

3.
 to our employees, customers and future investors."

For more information about 24/7 Real Media, please contact Mark Braff at mbraff@braffcommunications.com or call 201-797-8182.

For more information about iPromotions, please contact Bryan Heathman at bryanh@ipromotions.com or call 206-653-2008.

About 24/7 Real Media, Inc.

24/7 Real Media provides marketing and technology solutions to online marketers and publishers to maximize customer relationships and revenue. Products and services include Internet ad serving technology, online media representation, integrated marketing solutions comprised of network and site specific advertising, online promotions and search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden . The company is headquartered in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com.

About iPromotions, Inc.

iPromotions builds relationships between advertisers and their customers, automating the exchange of information between the two. iPromotions' robust and versatile technology effectively identifies wasted advertising dollars, increasing ad performance by 20% - 30%. iPromotions' solutions allow tourism marketers to increase revenue for their destinations by attracting consumers spending millions of dollars on tourism. For more information, please visit www.ipromotions.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Jan 31, 2003
Words:420
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