24/7 Real Media, Inc. Announces Acquisition of Insight First.Business Editors NEW YORK--(BUSINESS WIRE)--Jan. 22, 2003 24/7 Real Media, Inc. (Nasdaq:TFSM)--
Leading Web Analytics Company Joins 24/7's Suite of
Technology Solutions
24/7 Stakes Claim as Leader in Providing Strategies and Tools
to Manage Interactive Marketing Communications
24/7 Real Media, Inc. (Nasdaq: TFSM) announced today that it has acquired Insight First, the online industry's leading Web analytics platform. The addition of Insight First to 24/7's existing suite of technology solutions gives the company a leadership position as the one-stop-shop for the strategies and tools needed to address the three principal components of interactive communication: technology, content and audience management. The company is now poised to offer a technology platform that merges advertising delivery and content analytics. David J David J. Haskins (b. April 24, 1957, in Northampton, England) is a British alternative rock musician. He was the bassist for the seminal gothic rock band Bauhaus. Life and work . Moore, chairman and chief executive officer of 24/7 Real Media, said, "Insight First is a pre-eminent pre·em·i·nent or pre-em·i·nent adj. Superior to or notable above all others; outstanding. See Synonyms at dominant, noted. [Middle English, from Latin prae Web analytics firm, and the addition of its Web analytics tool to our suite of technology solutions is a major development for our company. Combined with our existing products, we can now offer online publishers a full range of solutions to help them best monetize Monetize 1. To convert into money. 2. To convert from securities into currency that can be used to purchase goods and services. Notes: For example, you'll often hear Internet marketers talk about "monetizing website visitors. their Web sites. At the same time, we can help advertisers better understand and more effectively target their best Web customers. The acquisition of Insight First is a testament to our commitment to provide the premier online tools and strategies for publishers and advertisers to manage the three key components of interactive marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales : technology, content and audience." Insight First is a strong complement to Open AdStream(TM), 24/7's proprietary online ad serving technology available in local and fully-hosted versions. With over 350 publisher clients globally, Open AdStream has proven to be an extremely effective way for Web publishers to manage their advertising revenue. In conjunction with the acquisition of Insight First, the company's founder and chief executive officer, Tony Schmitz, has joined 24/7 Real Media as chief technology officer. He is based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and reports to Moore. Schmitz has more than 17 years experience as an entrepreneur entrepreneur (än'trəprənûr`) [Fr.,=one who undertakes], person who assumes the organization, management, and risks of a business enterprise. and technologist. Before creating Insight First, Schmitz was managing partner at marchFIRST (formerly USWeb/CKS) and led a team that revamped American Airlines' entire Internet technology infrastructure. He also served as chief technology officer at Gray Peak Technologies and as a principal at Reach Networks. Schmitz said, "At Insight First, we created what we consider to be a superior analytics product for marketers and sales professionals. Now, by adding this product to 24/7 Real Media's own leading-edge technology, I believe we have a suite of products that will meet every advertising-related need of Web publishers and marketers. I am tremendously excited about taking this powerful combination out into the marketplace." 24/7 Real Media will cross-sell Insight First and Open AdStream to each other's customer base to enhance Web publishers' ability to monetize their sites. Insight First's clients include MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. , Nickelodeon, VH1 and UAL UAL United Airlines (ICAO code) UAL Unified Accelerator Library (Brookhaven National Laboratory) UAL User Account Lockdown UAL User Access Layer UAL Universal Auxiliary Language UAL User Agent Layer Loyalty Services. Insight First was founded in 2000. The company's Web analytics product was built with marketing and sales professionals in mind, designed to speak the same language that a business uses when talking about its customers. Insight First's analytics platform reports in real time. It provides revenue-generating marketing intelligence to Web site publishers and helps companies measure, analyze and monetize their interactive audience. Among other functions, Insight First's platform enables marketers and IT professionals to perform behavioral behavioral pertaining to behavior. behavioral disorders see vice. behavioral seizure see psychomotor seizure. segmentation and click stream analysis, and allows customers to leverage behavioral information across other applications such as e-commerce or content. Terms of the acquisition by 24/7 Real Media, Inc. were not disclosed. About 24/7 Real Media, Inc. 24/7 Real Media provides marketing and technology solutions to online marketers and publishers to maximize customer relationships and revenue. Products and services include Internet ad serving technology, online media representation, integrated marketing solutions comprised of network and site specific advertising, online promotions and search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden . The company is headquartered in New York, with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com. Forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. : This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances CIRCUMSTANCES, evidence. The particulars which accompany a fact. 2. The facts proved are either possible or impossible, ordinary and probable, or extraordinary and improbable, recent or ancient; they may have happened near us, or afar off; they are public or . Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in the most recent quarterly report and other filings with the Securities and Exchange Commission made by the Company and other public companies named herein. The Company is not under any obligation to (and expressly disclaims any obligation to) update or reaffirm re·af·firm tr.v. re·af·firmed, re·af·firm·ing, re·af·firms To affirm or assert again. re its forward-looking statements whether as a result of new information, future events or otherwise. |
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