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24/7 Real Media's Web Alliance Expands Its Sports Channel.


Business Editors

NEW YORK--(BUSINESS WIRE)--Aug. 25, 2003

24/7 Real Media, Inc. (Nasdaq: TFSM)

Adds Representation of Five Top-Tiered Sports

Web Publishers Portfolio of Sites Now Reaches a

Unique Audience of 6.6 Million Monthly

24/7 Real Media, Inc. (Nasdaq: TFSM), the only gateway to the total spectrum of interactive marketing and technology solutions for online marketers and publishers, today announced that it continues to expand its Sports Channel Sports channels are television specialty channels (usually available exclusively through cable and satellite) broadcast sporting events, usually live, and when not broadcasting events, sports news and other related programming. , adding some of the Web's most popular sports sites this year and cementing the 24/7 Web Alliance Sports Channel in the major leagues of this critical online advertising segment. The Company's Sports Channel now has 23 Web sites including most recently, Golf Digest Golf Digest is a monthly golf magazine published by Advance Publications in the United States. It is a generalist golf publication covering recreational golf and men's and women's competitive golf. , NHL NHL Non-Hodgkin's lymphoma, see there .com, Official College Sports Network (OCSN OCSN Official College Sports Network
OCSN Online Computer Service Network
OCSN Officer Candidate Seaman (US Navy Baccalaureate Degree Completion Program) 
), and CDM 1. CDM - Content Data Model
2. CDM - Code Division Multiplexing
 Fantasy Sports.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Nielsen//NetRatings, online sports content attracts an audience of 44 million unique users, actively reaching 32% of the online audience. Additional sources suggest that these consumers spent more than $30 million for online sports content last year.

Brian White Brian White may refer to:
  • Brian White (British politician) (born 1957), former British Labour Party Member of Parliament
  • Brian White (Chairman of the Buddhist Council of New South Wales) (born 1959),
, director of business development for 24/7 Real Media, said, "In July 2003, the Nielsen//NetRatings metrics for our 24/7 Web Alliance Sports Channel(a) showed a combined audience of 6.6 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. . We expect this number to increase significantly during the upcoming football and hockey seasons. Overall, the 24/7 Web Alliance Sports Channel provides the leading solution for advertisers to reach this audience in one media buy through a full range of quality sports sites."

Todd Wilson Todd Wilson is a notable American organist. He is the chairman of the organ department at the Cleveland Institute of Music, and is organ curator of the Cleveland Orchestra. , director of business development Official College Sports Network, said, "We are excited to partner with 24/7 Real Media to increase our advertising reach through its alliance of top sports properties. We are confident that its superb sales team will help us realize the advertising potential of our audience, with a reach of 1.41% of the online audience, among advertisers in such industries as autos, movies and retailers. OCSN has become an even more exciting advertising vehicle when it can be reached through one media platform with the variety of sports audiences from Fantasy Sports to golf and hockey that make up the 24/7 Sport Web Alliance."

24/7 Web Alliance is a suite of Web advertising solutions, consisting of individual, branded Web sites, vertical content channels and a network of more than 550 Web sites. The 24/7 Web Alliance is designed to deliver targeted advertising campaigns that generate high response results while offering content alignment and quality brand affiliation. For the quarter ended June 30, 2003, the 24/7 Web Alliance delivered approximately 4.6 billion advertising impressions globally.

(a) The 24/7 Real Media Sports Channel is a custom aggregation of publishers of online sports content selected by 24/7 Real Media. Audience metrics are provided periodically by Nielsen//NetRatings at the request of 24/7 Real Media.

About 24/7 Real Media, Inc.

24/7 Real Media is the only gateway to the total spectrum of interactive marketing and technology. With expertise in all facets of interactive media, 24/7 Real Media is the starting point Noun 1. starting point - earliest limiting point
terminus a quo

commencement, get-go, offset, outset, showtime, starting time, beginning, start, kickoff, first - the time at which something is supposed to begin; "they got an early start"; "she knew from the
 for both publishers and marketers, enabling both to maximize customer relationships and revenue. Products and services include Internet ad serving, Web analytics, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , online media representation and integrated marketing solutions designed to specifically address client goals and objectives. The company is headquartered in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com.

Caution concerning forward-looking statements:

This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of August 25, 2003. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 25, 2003
Words:757
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