24/7 Media Supports E-mail Privacy Protection Standards Set Forth by the Responsible Electronic Communications Alliance -RECA-.Business Editors, Internet/On-Line Writers NEW YORK--(BUSINESS WIRE)--September 25, 2000 E-mail Standards will Help Protect Consumer Privacy, Reduce Unsolicited Email, and Increase Credibility of E-mail Marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. 24/7 Media, one of the largest global Internet marketing See Internet advertising. and technology solutions companies, today announced it intends to vigorously support the guidelines set forth this morning by the Responsible Electronic Communications Alliance (RECA RECA Responsible Electronic Communication Alliance RECA Recombination Protein A RECA Radiation Exposure Compensation Act of 1990 RECA Residual Capability Assessment ), which call for industry-wide standards to protect consumer privacy. A draft of the new guidelines was announced at the DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. Net.Marketing event in Boston. The RECA guidelines are a starting point Noun 1. starting point - earliest limiting point terminus a quo commencement, get-go, offset, outset, showtime, starting time, beginning, start, kickoff, first - the time at which something is supposed to begin; "they got an early start"; "she knew from the toward the adoption of a final set of standards that address the issues of most concern to consumers, the Internet community and privacy advocates. The guidelines are being circulated for input and comment from all interested parties. The organization's goal is to have formal adoption of the resulting standards across the e-mail marketing industry by early next year. RECA comprises a majority of the industry's major players. 24/7 Media has pledged full support of the draft RECA guidelines, premised on the FTC-endorsed Fair Information Practices, and designed to create and promote "best practices" for companies involved in online marketing and to foster action for the responsible use of e-mail. The RECA guidelines outlined earlier today include: -- Notice: Informing users what personal information will be collected, by whom, and for what purpose. -- Consent: Providing users with e-mail on an opt-in basis only, and only in connection to subject matter they've previously requested. -- Access: Enabling subscribers to access their own personal information and correct inaccurate data. -- Security: Implementing technical measures such as encryption and password-based access to ensure the safety and security of any personally-identifiable information. -- Enforcement: Ensuring that members that violate the standards set forth by RECA will be subject to fines and expulsion from RECA "As an organizer and founding member of RECA, 24/7 Media is committed to promoting professional standards for online communications and marketing on an industry-wide basis," said 24/7 Media CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. David Moore David Moore is a common English name and may refer to:
Founded on September 14, RECA (www.ResponsibleEmail.org) members include 24/7 Media (Nasdaq:TFSM), @Once, Acxiom Corporation (Nasdaq: ACXM), American List Council, Bigfoot Interactive, ClickAction(TM)Inc. (Nasdaq:CLAC CLAC Convergence des Luttes Anti-Capitalistes (Canada) CLAC Christian Labour Association of Canada CLAC Civil Liberties Action Committee (Guyana) CLAC Comunità per le Libere Attività Culturali ), Digital Impact (Nasdaq:DIGI DIGI Digital DIGI Digital Input ), DoubleClick (Nasdaq:DCLK DCLK Doubleclick Inc. (stock abbreviation, AMEX) DCLK Deputy Clerk DCLK Digital Clock DCLK Double Click ), e-Dialog, EmailChannel Inc., FloNetwork, Inc., Netcentives, Inc. (NASDAQ: NCNT), Phase2Media, Responsys, and yesmail.com, a CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) company (NASDAQ: CMGI). About 24/7 Media, Inc. 24/7 Media Inc. is a leading global provider of end-to-end interactive technology and marketing solutions and services for Web publishers, online advertisers, advertising agencies, e-marketers and e-commerce merchants. 24/7 Media provides a comprehensive suite of media and technology products and services that enable these client groups to attract and retain customers worldwide, and to reap the benefits of interactive and other electronic media. The company's solutions include advertising and direct marketing sales, ad serving, promotions, e-mail list management, e-mail list brokerage, e-mail delivery, data analysis, loyalty marketing, wireless and convergence solutions, all delivered from the company's industry-leading data and technology platforms. The 24/7 Connect ad serving technology solutions are designed specifically for the demands and needs of advertisers and agencies, Web publishers and e-commerce merchants. Based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , 24/7 Media Inc. has offices in 51 cities in 28 countries. For more information, please visit www.247media.com. This news release contains statements of a forward-looking nature relating to the future events or the future financial results of 24/7 Media. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider the various factors that could cause actual events or results to differ materially from those indicated from forward-looking statements, including the matters set forth in 24/7 Media's reports and documents filed from time to time with the Securities and Exchange Commission. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion