24/7 Media Releases OptiVue Reporting Features; New Suite of Enhancements to the 24/7 Connect Ad Management System.Business Editors NEW YORK--(BUSINESS WIRE)--Oct. 24, 2001 24/7 Media, Inc. (Nasdaq:TFSM), a leader in interactive marketing, today unveiled key enhancements to the 24/7 Connect ad management system. The new OptiVue(TM) reporting features transform 24/7 Connect reporting capabilities into one of the most powerful tools for analyzing campaign performance. Simplifying campaign creative tracking, management and optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. , these features are available to all clients immediately. "The release of OptiVue keeps 24/7 Connect at the leading edge of client service," said Vivienne Dacey, Senior Vice President of 24/7 Connect. "We are building our technology based on what our clients are telling us they want and need, and OptiVue is another extension of our commitment to partnering with clients to achieve their goals." The OptiVue features include advanced tools for tracking, analyzing and optimizing each campaign creative directly in the user interface. Also, OptiVue makes it possible to accurately track and report on clicks for rich media campaigns that are redirected and served by another site. This is the second in a series of enhancements to 24/7 Connect that are scheduled to be released each quarter. On October October: see month. 9th, the Company launched the OptiProfit tools that allow Website publishers to fine tune their campaigns and assure that the best performing ads are accorded the highest priority. For more information on 24/7 Connect, OptiVue and OptiProfit tools, please contact 24/7 Connect at 212.231.7915, or e-mail to connect@247media.com. About 24/7 Connect 24/7 Connect, a comprehensive, dependable system that can serve more than 1 billion ads per day, now has a myriad Myriad is a classical Greek name for the number 104 = 10 000. In modern English the word refers to an unspecified large quantity. The term myriad is a progression in the commonly used system of describing numbers using tens and hundreds. of new, easy-to-use features for optimizing the operating and financial performance of today's online advertising campaigns. Additionally, 24/7 Connect offers configurable role-based permissions, and a comprehensive, customizable workflow The automatic routing of documents to the users responsible for working on them. Workflow is concerned with providing the information required to support each step of the business cycle. to oversee business processes. Most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , 24/7 Connect is backed by one of the industry's most dedicated customer service and support organizations. The company provides 24/7 Connect customers with guaranteed response times identified with service level agreements. 24/7 Connect's support staff is co-located and works in conjunction with the company's business development professionals to ensure customer questions are answered swiftly and accurately. The company employs a consulting methodology that provides clients with simple project plans for campaign setup See BIOS setup and install program. and simplifies the process of conversion to the technology. About 24/7 Media, Inc. 24/7 Media Inc. is a leading provider of end-to-end end-to-end a pattern of anastomosis in which severed ends are matched and united, in contrast with other patterns such as end-to-side or side-to-side. Usually applied to anastomosis of the intestine. interactive technology and marketing solutions and services for Web publishers, online advertisers, advertising agencies, e-marketers and e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. merchants. 24/7 Media's solutions include advertising and direct marketing sales, ad serving, promotions, email list management, email list brokerage, data analysis, loyalty marketing, wireless and convergence solutions, all delivered from the Company's industry-leading data and technology platforms. 24/7 Media is based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . For more information, please visit www.247media.com. |
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