24/7 Media Partners with Renegade Marketing Group to Create Aggressive Worldwide Corporate Branding Campaign.NEW YORK--(BUSINESS WIRE)--Feb. 1, 2000 Effort to Focus on Building Upon 24/7 Media's Online Advertising Leadership Position Business Editors 24/7 Media Inc. (Nasdaq:TFSM), one of the largest global Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the media and technology companies, today announced it has chosen Renegade Marketing Group, a Dentsu Dentsu Incorporated (株式会社電通 Kabushiki-gaisha Dentsū USA affiliate, as its advertising agency of record. Renegade will develop a global advertising and marketing campaign designed to reinforce and build 24/7 Media's leadership in the online advertising industry. The estimated $5 million campaign will consist of both corporate and product brand building. The worldwide corporate effort will focus on elevating the 24/7 Media brand and image as the premier online advertising network, with a media mix consisting of targeted financial and business publications, key daily newspapers, select radio and outdoor media. The product marketing drive will center around 24/7 Media's three divisions -- 24/7 Network, 24/7 Mail and 24/7 Connect -- with ads targeting industry trade publications and online advertisements skewing heavily toward product awareness and call-to-action campaigns. 24/7 Media chose Renegade because of the firm's aggressive approach to producing unconventional marketing campaigns based on solid strategy and excellent creativity. As a Dentsu affiliate, Renegade offers worldwide reach, which will be critical to supporting 24/7 Media's international presence. Renegade's stellar clientele and work for notable brands, including Panasonic
(character) underscore - _, ASCII 95. the agency's capabilities. &uot;Renegade is very excited to have 24/7 Media as a client. 24/7 Media has proved to be a very dynamic global online company, and we're we're Contraction of we are. we're we are certain they will be number one in the Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. market,&uot; stated Drew Neisser Neis·ser , Albert Ludwig Sigesmund 1855-1916. German bacteriologist and physician who discovered (1879) the gonococcal bacterium that causes gonorrhea. , president of Renegade Marketing Group. &uot;Renegade is the ideal partner for 24/7 Media because of the similarities between our two firms. We both believe in, and execute against, campaigns that are aggressive, cutting-edge, strategic and highly results-oriented,&uot; explained Meg Brossy, chief marketing officer for 24/7 Media. &uot;Renegade demonstrated a solid grasp of the relevant issues of our industry, understood 24/7 Media's ambition and offered the most creative approach to global strategic positioning and brand development we had seen exemplified by any firm. Their seasoned team of professionals complements our staff extremely well, and we're excited to be working with them.&uot; About Renegade Marketing Group Renegade Marketing Group, the unconventional branding agency, is an affiliate of Dentsu USA, the U.S. subsidiary of Dentsu Inc., the largest advertising agency in the world. Renegade, a top 100 interactive agency, grew 45 percent in 1999 and is quickly becoming a leader in its field. Renegade's growing roster of clients include Panasonic, Nautica Nautica may refer to:
About 24/7 Media Reaching nearly 60 percent of all online users in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , 24/7 Media Inc. is one of the largest global Internet media and technology companies. Through its global online advertising and direct marketing networks, 24/7 Media provides a full suite of online media services to advertisers and Web publishers. Through its flagship ad network, 24/7 Media represents more than 2.5 billion ad impressions per month on more than 400 high-profile sites globally. 24/7 Mail, the world's largest permission based opt-in e-mail See opt-in. database, consists of more than 20 million profiles that can be used to deliver targeted online banner and e-mail campaigns. 24/7 Connect is a next-generation online ad serving and management system. Based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , 24/7 Media Inc. has offices in 49 cities in 27 countries. For more information, visit www.247media.com |
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