24/7 Media Launches World's First Wireless Network With 31 Sites Across Europe and 20 U.S. Wireless Carriers; Announces Global Dedicated Wireless Division.Business Editors NEW YORK--(BUSINESS WIRE)--June 27, 2000 24/7 Media Inc. (Nasdaq:TFSM), one of the largest global Internet marketing See Internet advertising. and technology companies, announced today the creation of the world's first network of wireless content providers. The initial European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. network launches with 31 sites spanning nine European countries. In the U.S., 24/7 Media has signed strategic partnerships that enable it to offer WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. (Wireless Application Protocol) content conversion to its affiliates. In addition, 24/7 Media represents SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. (Short Message Service) portal content with distribution on over 20 carriers in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. with aggregate penetration of more than 55 percent of the U.S. wireless market. The creation of this network enables advertisers to execute cross-market WAP and SMS campaigns via multiple sites. Through 24/7 Media's wireless ad server, the campaigns can be delivered simultaneously to targeted users. Wireless sites in the network include Sonera Zed, Sportal, dressmart.com, WAPTOO, MatchON.com, Kauppalehti Online, Krak and Dagens Naeringsliv. 247/ Media is the leading provider of wireless marketing services in both Europe and the U.S. Its pioneering wireless ad server was launched in February for serving, managing and real time reporting of wireless campaigns. It was deployed to execute the world's first WAP ad campaign in Europe and has served more than 20 campaigns since its launch. Bruce Bruce, Scottish royal family descended from an 11th-century Norman duke, Robert de Brus. He aided William I in his conquest of England (1066) and was given lands in England. Mello, Senior VP, General Manager of Wireless, Broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). and Emerging Technologies will be responsible for this global initiative. "Many of the major content providers we represent for Internet and e-mail advertising sales and technology are extending their services into wireless," said Mello. "Our commitment to the wireless space is consistent with our corporate philosophy of being global leaders in interactive marketing solutions. We want to provide advertisers and agencies the ability to reach their customers across multiple platforms Refers to two or more operating environments, which typically include the CPU family and operating system. For example, if versions of a program run on Windows and the Macintosh, the software is said to support multiple platforms. ." 24/7 Media's wireless site network will be extended across further markets within Europe, as well as the U.S., Canada and Asia, to enable advertisers to place global network ad campaigns. The wireless ad server provision is currently being rolled out in the U.S. About 24/7 Media Inc. 24/7 Media Inc. is a leading global provider of end-to-end interactive technology and marketing solutions and services for Web publishers, online advertisers, advertising agencies, e-marketers and e-commerce merchants. 24/7 Media provides a comprehensive suite of media and technology products and services that enable these client groups to attract and retain customers worldwide, and to reap the benefits of interactive and other electronic media. Our solutions include advertising and direct marketing sales, ad serving, promotions, e-mail list management, e-mail list brokerage, e-mail delivery, data analysis, loyalty marketing, wireless and convergence solutions, all delivered from our industry-leading data and technology platforms. Our 24/7 Connect ad serving technology solutions are designed specifically for the demands and needs of advertisers and agencies, Web publishers and e-commerce merchants. Based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , 24/7 Media Inc. has offices in 51 cities in 28 countries. For more information, visit www.247media.com. |
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