24/7 Media Launches SUPERSTITIAL Network; Network Generates Nearly One Billion Impressions Per Month.Business Editors NEW YORK--(BUSINESS WIRE)--June 19, 2001 24/7 Media Inc. (Nasdaq: TFSM), a global leader in multi-platform interactive marketing, today announced the launch of the 24/7 Media SUPERSTITIAL Network, a group of more than 40 high-traffic sites throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada certified See certification. to receive online advertising in the form of a Unicast SUPERSTITIAL. Currently, these sites, which include such branded names as AT&T, Women's Forum and Real Cities-Knight Ridder, generate nearly one billion impressions per month and represent 32 percent of all impressions on the 24/7 Media Network. Developed by Unicast in 1999 and known by advertisers as the "Internet's commercial," the SUPERSTITIAL enables advertising agencies and advertisers to combine the proven, emotional persuasiveness per·sua·sive adj. Tending or having the power to persuade: a persuasive argument. per·sua of sound with rich graphics and Internet interactivity for dynamic, integrated online advertising campaigns. SUPERSTITIALs have demonstrated higher response rates and increased brand awareness over traditional banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. , due to higher degrees of control over the message experience and more compelling interaction with a particular brand or product campaign. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the "Study of Superstitial Effectiveness" by Millward Brown Millward Brown is a market research company,[2] with its headquarters based in the UK. Millward Brown was the first company to provide continuous tracking studies, and has researched more ads and more brands than any other research company. Interactive (MBI MBI Management Buy-In MBI Moody Bible Institute MBI Mathematical Biosciences Institute MBI Modular Building Institute MBI Mechanical Breakdown Insurance MBI Molecular Biology Institute MBI Maslach Burnout Inventory (psychometrics) ), the SUPERSTITIAL is twice as effective as banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. and nearly 25 percent more effective at creating awareness than streaming interstitials. In addition, the study also reported that nearly one in four people who viewed the SUPERSTITIAL reported being more likely to follow through with a call to action and make a brand purchase based on the advertisement they viewed. Since partnering with Unicast in August 2000, 24/7 Media has run numerous SUPERSTITIAL campaigns among selected sites on the 24/7 Network. "On average, the Superstitial campaigns generate a 200 percent higher response rate for advertisers," said Will Tifft, vice president and general manager, 24/7 Network. "As a result, 24/7 Media has created a stand-alone network of consumer destination sites to attract Unicast's more traditional advertisers and also make the buying process simpler and quicker." To further benefit online marketers and to provide a new channel of advertising, 24/7 Media is launching an aggressive internal sales campaign Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta this week to offer Fortune 100 Web sites further incentive to join the SUPERSTITIAL member network. With a wide variety of high-traffic, quality Web sites to choose from, online marketers have more choices in how to reach their audiences with the SUPERSTITIAL Internet Commercial. About 24/7 Media Inc. 24/7 Media Inc. is a leading provider of end-to-end interactive technology and marketing solutions and services for Web publishers, online advertisers, advertising agencies, e-marketers and e-commerce merchants. 24/7 Media provides a comprehensive suite of media and technology products and services that enable these client groups to attract and retain customers worldwide and to reap the benefits of interactive and other electronic media. 24/7 Media's solutions include advertising and direct marketing sales, ad serving, promotions, email list management, email list brokerage, data analysis, loyalty marketing, wireless and convergence solutions, all delivered from the company's industry-leading data and technology platforms. 24/7 Media's ad serving technology, Connect, is designed specifically for the demands and needs of advertisers and agencies, Web publishers and e-commerce merchants. 24/7 Media is based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . For more information, visit www.247media.com. |
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