24/7 Media Interactive Marketing Research Study Finds Experienced Marketers See Internet to be Highly Effective Medium and Online Marketing Downturn is Temporary.Business Editors NEW YORK--(BUSINESS WIRE)--Aug. 8, 2001 Study Shows Experience, Tracking and Testing are Key to Online Effectiveness 24/7 Media Inc. (Nasdaq:TFSM), a leader in multi-platform interactive marketing, will discuss preliminary findings from its latest study designed to uncover benchmarks, best practices and attitudes toward online advertising today at 3:10 PM at the Jupiter Media Metrix Online Advertising Forum in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . 24/7 Media commissioned the research and partnered with JMM JMM John Mark Ministries JMM Journal of Medical Microbiology JMM Jharkhand Mukti Morcha (India) JMM J-M Manufacturing (plastic pipe producer) JMM Malmo, Sweden - Malmo Harbour Heliport for survey design, data collection and analysis. The study surveyed over 500 Internet marketing See Internet advertising. decision makers in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. over the last six weeks with the aim of gaining insight into perceptions of the value of online marketing, and sharing key lessons learned about online marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). . In late September 2001, 24/7 Media will release the full 24/7 Media Report, which analyzes and summarizes the quantitative and qualitative data, with comparisons about attitudes between tenured ten·ured adj. Having tenure: tenured civil servants; tenured faculty. Adj. 1. tenured marketers and less experienced marketers, Americans versus Canadians and large and small companies. Marketing managers with more than six years of experience were more optimistic about the future of the online industry than their more junior colleagues. These more tenured managers anticipate a greater growth of online marketing budgets in 2001. The study also suggests that interactive marketing has matured from a testing or "trial by error" phase into a building phase where decision makers grow budgets based on past campaign successes. Significantly, over two-thirds of the respondents expect to increase their online budgets over the next 12 months. "Our goal is to share knowledge about what makes marketers effective online" said David Moore David Moore is a common English name and may refer to:
"We commissioned the survey to share benchmarks, lessons learned and best practices with the Internet marketers," said Jay Aber, Senior Vice President of Marketing for 24/7 Media. "At a time where marketers are under pressure to deliver results, we want to provide marketers with the information they need to be successful." The survey polled online marketers throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada and was built on a similar study completed by 24/7 Media Canada last year Interested parties can reserve their copy of the 24/7 Media Report by emailing: survey@247media.com. About 24/7 Media, Inc. 24/7 Media Inc. is a leading provider of end-to-end interactive technology and marketing solutions and services for Web publishers, online advertisers, advertising agencies, e-marketers and e-commerce merchants. 24/7 Media's solutions include advertising and direct marketing sales, ad serving, promotions, email list management, email list brokerage, data analysis, loyalty marketing, wireless and convergence solutions, all delivered from the Company's industry-leading data and technology platforms. 24/7 Media is based in New York. For more information, please visit www.247media.com |
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