24/7 Media Integrates Instant Messaging with Viral Marketing.Business Editors/High Tech Writers NEW YORK--(BUSINESS WIRE)--Oct. 23, 2001 24/7 Media, Inc. (Nasdaq:TFSM), a leader in interactive marketing, today announced the launch of an Instant Messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or (IM) based viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. tool. The IM Tell-A-Friend Marketing Tool combines the personal appeal, unprecedented speed and reach of Instant Messaging with the proven success of the Tell-A-Friend viral marketing product. The IM Tell-A-Friend Marketing Tool is part of a suite of products offered by the Company's 24/7 iPromotions division. "Instant Messaging is an incredibly fast and targeted interaction between online users who have an ongoing relationship," said Bryan Bryan, city (1990 pop. 55,002), seat of Brazos co., E central Tex.; inc. 1872. Settled in the early 19th cent. in an area of large plantations, Bryan was long a cotton center. Heathman, Vice President of 24/7 iPromotions. "With the IM Tell-A-Friend Marketing Tool, we are able to help clients set themselves apart from their competition by improving campaign response rates and leveraging new marketing trends. Clients working with 24/7 Media will now be able to deliver their offers via one of the Internet's truly phenomenal resources - Instant Messaging." The IM Tell-A-Friend Marketing Tool will allow users the option to forward the link of a website to friends or co-workers who are fellow IM users. The "word of mouth" nature of the tool means that an offer can be forwarded to users who are actively online. Because each IM message arrives from a friend or co-worker, the message is far more likely to be immediately acted upon than standard email. Early tests have demonstrated a 300% increase in response rates over email broadcasts. For a demonstration or more information about 24/7 Media's IM Tell-A-Friend Marketing Tool, please contact Darren Darren is a given name of uncertain etymological origins. The most popular theory is that it originated from a Gaelic surname meaning "great". Another is that it is an English version of the name Darryl, which originated from the French surname D'Airelle meaning "of Airelle. Dunn at 617-367-0370 x23. About 24/7 Media, Inc. 24/7 Media, Inc. is a leading provider of end-to-end end-to-end a pattern of anastomosis in which severed ends are matched and united, in contrast with other patterns such as end-to-side or side-to-side. Usually applied to anastomosis of the intestine. interactive technology and marketing solutions and services for Web publishers, online advertisers, advertising agencies, e-marketers and e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. merchants. 24/7 Media's solutions include advertising and direct marketing sales, ad serving, promotions, email list management, email list brokerage, data analysis, loyalty marketing, wireless and convergence solutions, all delivered from the Company's industry-leading data and technology platforms. 24/7 Media is based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . For more information, please visit http://www.247media.com. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion