24/7 Media CEO To Discuss Privacy and Security Issues With the Federal Trade Commission At Wireless E-Commerce Workshop.

Business Editors & High Tech Writers

NEW YORK--(BUSINESS WIRE)--Dec. 12, 2000

FTC Workshop in Washington, D.C. to Examine

Emerging Wireless Internet and Data Technologies

David J. Moore, CEO of 24/7 Media (Nasdaq:TFSM), the global leader in multi-platform interactive marketing, today will speak as part of a panel discussion at the Federal Trade Commission (FTC) Wireless Workshop in Washington, D.C.

The panel, "Introduction to Privacy and Security Issues," begins today at 9 a.m. Moore will address key privacy issues consumers, advertisers and service providers must recognize in order to develop marketing and commerce services that will benefit both business and consumers.

Mobile wireless Internet and data technologies raise many privacy and advertising questions. The goal of the workshop is to educate government officials and other interested parties about emerging wireless technologies, and to provide a forum for discussion of the privacy, security and consumer protection concerns raised by these new technologies.

24/7 Media developed the world's first wireless ad server in February 2000, incorporating ad serving, management and reporting capabilities to enable delivery, monitoring and control of WAP and SMS campaigns.

Its third-generation ad servers in Europe and North America are totally platform independent, can be applied to any publishing system, can identify and target any wireless device and handle any advertising creative format including Short Message Service (SMS), WAP text links, graphic links and interstitial/flash. 24/7 Media's servers have capacity to deliver over 200 million global wireless ads per day.

"Our goal in working with FTC is to increase knowledge among consumers and legislators regarding the immense value the wireless industry can deliver and what responsibilities service providers, carriers and third party ad servers should bear in handling consumers personal information," said Moore.

"We want to maintain our leadership position in this exciting new industry. In order to do that, we have to gain consumer confidence and make certain they are always aware of how their information is being used."

24/7 Media is a founding member of the Responsible Electronic Communications Alliance (RECA), a coalition of e-mail service bureaus and marketing companies whose goal is to create and promote "best practices" for online communication and marketing. And, a founding member of the Network Advertising Initiative (NAI), a group of third party advertising network firms committed to developing a clear set of guidelines to protect consumer privacy.

About 24/7 Media Inc.

24/7 Media Inc. is a leading global provider of end-to-end advertising and marketing solutions for Web publishers, online advertisers, advertising agencies, e-marketers and e-commerce merchants. 24/7 Media provides a comprehensive suite of media and technology products and services that enable Web publishers, online advertisers, advertising agencies and e-marketers to attract and retain customers worldwide, and to reap the benefits of the Internet and other electronic media. Our solutions include advertising and direct marketing sales, ad serving, promotions, e-mail list management, e-mail list brokerage, e-mail delivery, data analysis, loyalty marketing and convergence solutions, all delivered from our industry-leading data and technology platforms. Our 24/7 Connect ad serving technology solutions are designed specifically for the demands and needs of advertisers and agencies, Web publishers and e-commerce merchants. Based in New York, 24/7 Media Inc. has offices in 51 cities in 28 countries. For more information, visit www.247media.com.