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24/7 Media CEO David Moore to Testify at Senate Hearing in Support of Industry Standards Governing Commercial E-Mail.


Business Editors/Internet, Marketing & Technology Writers

WASHINGTON--(BUSINESS WIRE)--April 25, 2001

Congressional Hearing Congressional hearings are the principal formal method by which committees collect and analyze information in the early stages of legislative policymaking. Whether confirmation hearings — a procedure unique to the Senate — legislative, oversight, investigative, or a  of the Senate Subcommittee sub·com·mit·tee  
n.
A subordinate committee composed of members appointed from a main committee.


subcommittee
Noun
 on Communications

Led by Chairman Conrad Burns Conrad Ray Burns (born January 25, 1935) is a former United States Senator from Montana. He was only the second Republican to represent Montana in the Senate since the passage in 1913 of the Seventeenth Amendment to the Constitution and is the longest-serving Republican senator in  (R-MT) will Discuss

Consumer, Industry Concerns About Unsolicited un·so·lic·it·ed  
adj.
Not looked for or requested; unsought: an unsolicited manuscript; unsolicited opinions.


unsolicited
Adjective
 E-Mail Practices

David J David J. Haskins (b. April 24, 1957, in Northampton, England) is a British alternative rock musician. He was the bassist for the seminal gothic rock band Bauhaus. Life and work . Moore, chief executive officer of 24/7 Media (Nasdaq:TFSM), a global leader in multi-platform interactive marketing, was invited by the Senate Communications subcommittee to participate in tomorrow's hearing regarding congressional efforts to regulate commercial e-mail.

Moore will discuss his support for competitive, commercially viable e-mail regulation that addresses the public's demand for a "reasonably predictable, efficient and economical online experience."

The session, which will begin at 2:30 p.m. in Room SR-253 of the Russell Senate Office Building The Russell Senate Office Building (built 1903-1908) is the oldest of the United States Senate office buildings as well as a significant example of the Beaux-Arts style of architecture. In 1972, it was named for former Senator Richard Brevard Russell, Jr. of Georgia.  in Washington, D.C., is the most recent action taken by Congress to formulate legislation that fairly regulates the Internet industry and its effect on consumers. The hearing will address a bill recently introduced by subcommittee chairman Senator Conrad Burns (R-MT) and Senator Ron Wyden Ronald Lee Wyden (born May 3, 1949) is Oregon's senior United States Senator. He is a member of the Democratic Party. Early career and personal life
Wyden was born in Wichita, Kansas to Edith Rosenow and Peter H.
 (D-OR).

"24/7 Media's objective in working with Congress is simple -- to ensure that any legislation passed by the Congress allows for the continued viability of legitimate interactive marketers while at the same time providing a mechanism to provide consumers with notice and choice over the use of their personal information," said Moore.

"The Burns-Wyden bill represents a measured, bi-partisan legislative solution to e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.  practices and is a good example of how Congress can play a constructive and defining role in ensuring both the continued growth of the Internet and the privacy of Internet users Internet user ninternauta m/f

Internet user Internet ninternaute m/f 
," said Moore.

"24/7 Media recognizes that regulation of commercial e-mail practices is one of many key issues Congress will consider that will have a significant impact on the continued growth and evolution of the Internet.

"We remain committed to an open and honest dialogue with key members of Congress to ensure that any legislation passed by Congress reflects a sensible balance between enabling the continued growth of the Internet and empowering consumers with choice," said Moore.

"24/7 Media is committed to working with key legislators and industry representatives to develop federal regulations that defend Internet usage rights and foster the ongoing growth of the online marketing sector."

In addition to its collaboration with Burns and the company's ongoing educational efforts in Washington, D.C., 24/7 Media belongs to a number of industry advocacy groups that promote responsible and ethical interactive marketing practices.

About 24/7 Media Inc.

24/7 Media Inc. is a leading global provider of end-to-end advertising and marketing solutions for Web publishers, online advertisers, advertising agencies, e-marketers and e-commerce merchants.

24/7 Media provides a comprehensive suite of media and technology products and services that enable Web publishers, online advertisers, advertising agencies and e-marketers to attract and retain customers worldwide, and to reap the benefits of the Internet and other electronic media.

The company's solutions include advertising and direct marketing sales, ad serving, promotions, e-mail list management, e-mail list brokerage, e-mail delivery, data analysis, loyalty marketing and convergence solutions, all delivered from its industry-leading data and technology platforms.

The company's 24/7 Connect ad serving technology solutions are designed specifically for the demands and needs of advertisers and agencies, Web publishers and e-commerce merchants. 24/7 Media is a global company with headquarters in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
.

For more information, visit http://www.247media.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 25, 2001
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