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24/7 Media's Connect Partners With American Association of Advertising Agencies to Provide Ad Serving Solutions.


Business Editors

NEW YORK--(BUSINESS WIRE)--March 9, 2000

Association Offers 24/7 Connect at a

Special Rate to its 525 Member Agencies

24/7 Media Inc. (Nasdaq:TFSM), one of the largest global Internet media and technology companies, announced today that 24/7 Connect is a new media affinity partner of the American Association of Advertising Agencies The American Association of Advertising Agencies (AAAA) is an American advertising trade association.

Founded in 1917, their website states that AAAA membership "produces approximately 80 percent of the total advertising volume placed by agencies nationwide.
 (AAAA AAAA American Association of Advertising Agencies
AAAA American Association for Affirmative Action
AAAA Army Aviation Association of America
AAAA Battery Size
AAAA American Association of Amateur Astronomers
), providing ad serving solutions at a reduced rate to its member agencies.

24/7 Connect is the most powerful and flexible ad serving system available. Based on a sophisticated adaptive targeting and profiling engine, 24/7 Connect enables advertisers to react to specific changes in an individual user's profile on an instantaneous basis. Available for Web site publishers, online advertisers and the 24/7 Media Network, 24/7 Connect provides unparalleled online reporting facilities allowing users to monitor every aspect of an online campaign.

"We firmly believe that 24/7 Connect is the most advanced ad targeting and delivery system available for online advertisers and publishers," said David J David J. Haskins (b. April 24, 1957, in Northampton, England) is a British alternative rock musician. He was the bassist for the seminal gothic rock band Bauhaus. Life and work . Moore, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of 24/7 Media. "The endorsement by the AAAA clearly validates our claim that we offer an unrivaled and extremely valuable service to the advertising industry."

24/7 Connect is the only ad server with the technology to adaptively target messages in real time. This capability dramatically increases the effectiveness of online campaigns and allows advertisers to best match their messages to intended audiences.

"We are committed to providing our members with critical services at reasonable prices," said Michael D. Donahue, executive vice president, member services, AAAA. "It became clear to us that 24/7 Media's Connect fit the bill."

For Web site publishers and online advertisers, 24/7 Connect is offered as a third-party service bureau. The two products, named 24/7 Connect for Publishers and 24/7 Connect for Advertisers, are fully operational and currently being used by IDG IDG International Data Group
IDG Integrated Drive Generator
IDG Installation Design Guide
IDG Internet Discussion Group
IDG Inset Dielectric Guide
IDG International Dangerous Goods (mail, shipping) 
 Communications, OzEmail, TMP TMP (thymidine monophosphate): see thymine.  Worldwide and Western Initiative Media.

About the American Association of Advertising Agencies

Founded in 1917, the American Association of Advertising Agencies (AAAA) is the national trade association of the advertising agency business. The AAAA acts as the industry spokesperson with government, media and the public sector. Its mission is to improve and strengthen the advertising agency and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales  business in the U.S. by counseling members on operations and management, by providing the collective experience of the many to each, by fostering professional development, by encouraging the highest creative and business standards, and by attracting excellent people to the business. AAAA information, Member Roster, Publications Catalogue, bulletins, news releases, calendar of national conferences and regional seminars, can be reviewed at www.aaaa.org.

About 24/7 Media Inc.

Reaching nearly 60 percent of all online users in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , 24/7 Media Inc. is one of the largest global Internet media and technology companies. Through its global online advertising and direct marketing networks, 24/7 Media provides a full suite of interactive marketing solutions and services. Through its flagship ad network, 24/7 Media serves more than 3.5 billion ad impressions per month on more than 400 high-profile sites globally. 24/7 Mail, the world's largest permission-based, opt-in e-mail See opt-in.  database, consists of more than 20 million profiles that can be used to deliver targeted online banner and e-mail campaigns. Based in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, 24/7 Media Inc. has offices in 49 cities in 27 countries. For more information, visit www.247media.com.
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Publication:Business Wire
Date:Mar 9, 2000
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