24/7 Media's Broadband & Professional Services to Operate Chelsea Interactive's E-commerce Infrastructure.

Business Editors & High Tech Writers

NEW YORK--(BUSINESS WIRE)--Nov. 28, 2000

24/7 Media, Inc. (Nasdaq:TFSM), the global leader in multi-platform interactive marketing, today announced its Broadband & Professional Services (BPS) subsidiary has been chosen to operate Chelsea Interactive's e-commerce infrastructure for the company's top Internet brands including, Elizabeth by Liz Claiborne and Cole Haan.

Chelsea is providing these leading Internet brands with a complete e-commerce solution including Web site development, hosting, call center and fulfillment services. 24/7 Media, BPS, has worked with Chelsea Interactive to implement best software practices and process for deployment, management and monitoring of the brand's Web sites.

"24/7 Media's proven track record and ability to meet very critical and aggressive deadlines, while providing exceptional tech support and ongoing maintenance will be critical to the success of our businesses," said John Reilly, vice president and chief technology officer at Chelsea Interactive.

"We are impressed with Chelsea's portfolio of major Internet brands and its ability to attract and retain such high profile clients in the e-commerce arena," said Mark Schasczberger, president of 24/7 Media Broadband & Professional Services.

About Chelsea Interactive

Chelsea Interactive is an affiliate of Chelsea GCA Realty, Inc. (NYSE:CCG), the world's leading developer of Premium Outlet(TM) centers. Chelsea GCA's portfolio is among the most productive in the United States and includes more than 1,600 stores, representing more than 500 different national and international brands, in 21 properties in the United States and Japan. Chelsea GCA Reality, Inc. overseas land based properties and has consistently delivered quality results in brick and mortar companies for the past 20 years, Chelsea Interactive intends to do the same in the interactive world. For more information, please visit www.chelseai.com.

About 24/7 Media, Inc.

24/7 Media Inc. is a leading global provider of end-to-end interactive technology and marketing solutions and services for Web publishers, online advertisers, advertising agencies, e-marketers and e-commerce merchants. 24/7 Media provides a comprehensive suite of media and technology products and services that enable these client groups to attract and retain customers worldwide, and to reap the benefits of interactive and other electronic media. The company's solutions include advertising and direct marketing sales, ad serving, promotions, e-mail list management, e-mail list brokerage, e-mail delivery, data analysis, loyalty marketing, wireless and convergence solutions, all delivered from the company's industry-leading data and technology platforms. The 24/7 Connect ad serving technology solutions are designed specifically for the demands and needs of advertisers and agencies, Web publishers and e-commerce merchants. Based in New York, 24/7 Media Inc. has offices in 51 cities in 28 countries. For more information, please visit www.247media.com.