24/7 Media, Indiqu Enter Into Wireless Ad Sales Agreement; Both Companies Move Forward Aggressively to Execute on Their Wireless Advertising Strategies.Business Editors NEW YORK--(BUSINESS WIRE)--Nov. 29, 2000 24/7 Media, Inc. (Nasdaq:TFSM), the global leader in multi-platform interactive marketing, today continued its aggressive expansion of wireless advertising services, signing an exclusive agreement with Indiqu. Under the agreement, 24/7 Media is to provide wireless advertising sales for Indiqu, the world-leading provider of alternative mobile entertainment aimed at Gen X See generation X. , Gen Y See generation X. and niche entertainment markets. 24/7 Media's North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. advertising clients will now have the opportunity to further extend their reach to mobile devices throughout Indiqu's wireless properties, which are distributed on a host of carriers and portals including AT&T Wireless, Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. and go2 Systems in the U.S., and Bell Mobility and Clearnet Communications in Canada Telephones - main lines in use: 18,276,000 (2005) Telephones - mobile cellular: 16,600,000 (2005) Telephone system: excellent service provided by modern technology
"24/7 Media is the global leader in the wireless advertising space, and the exclusive relationship with Indiqu is another example of the types of solutions we're providing our clients to help them meet their interactive marketing objectives across multiple platforms Refers to two or more operating environments, which typically include the CPU family and operating system. For example, if versions of a program run on Windows and the Macintosh, the software is said to support multiple platforms. -- Internet, wireless and broadband devices," said Bruce Mello, 24/7 Media's senior vice president and general manager of Wireless Broadband High-speed wireless transmission of data. What is "high" speed is always a changing number. Wireless systems are typically slower than land-based, wireline networks. In the past, wireless broadband started at 250 Kbps, whereas land-based broadband was generally considered to start at T1 & Emerging Media. "Indiqu has done an amazing job of developing vertical content channels and mobile entertainment for highly-targeted audiences. Partnering with Indiqu greatly enhances 24/7 Media's interactive marketing services through its global distribution relationships, including relationships with leading wireless carriers all over the world." The agreement with Indiqu continues the unmatched momentum in wireless advertising that 24/7 Media has developed, which includes the only global wireless ad network and more than 25 WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. and SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. wireless ad campaigns in Europe. Its participation in Oracle's Wireless Partner Initiative reinforces 24/7 Media's leadership position in the wireless arena and highlights its unique ability to provide e-marketing products and services across multiple platforms. "We are excited to team with 24/7 Media and together be the first ever companies in North America to launch commercial wireless advertisements and sponsorship across wireless carriers' networks," said Robert Lezec, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Indiqu. "After extensive research, we are glad to have partnered with 24/7 Media, which has an emphasis on global initiatives that is similar to Indiqu's. We are going to be the major worldwide player in the area of interactive games and entertainment, a market that has been estimated to be worth $6 billion within the next five years. The 24/7 Media partnership is another step towards spearheading the advancement of the mobile data marketplace," added Lezec. Indiqu produces, packages and syndicates wireless entertainment channels, partnering with leading, established brands to provide unique content offerings to wireless carriers globally. These channels include Game On(TM), Aura(TM), Edge Sports(TM), and On The Snow(TM). Game On(TM) is Indiqu's game offering which includes parlor, sports, board, casino, arcade, quiz, and card games. Aura(TM) is Indiqu's New Age channel covering astrology, numerology numerology Use of numbers to interpret a person's character or divine the future. It is based on the assertion by Pythagoras that all things can be expressed in numerical terms because they are ultimately reducible to numbers. , tarot tarot Sets of cards used in fortune-telling and in certain card games. The origins of tarot cards are obscure; cards approximating their present form first appeared in Italy and France in the late 14th century. , dream interpretation, crystal ball, and spiritual advisors. Edge Sports(TM) is Indiqu's action sports offering with news, polls, tricks, and events for skateboarding, BMX BMX abbr. bicycle motocross BMX Noun 1. bicycle motocross: stunt riding over an obstacle course on a bicycle 2. , and snowboarding. On The Snow(TM), is a private label version of AMI's popular snow report Web site, which is powered by Indiqu. An innovator and leader in the wireless advertising space, 24/7 Media developed the world's first wireless ad server in February 2000, incorporating ad serving, management and reporting capabilities to enable delivery, monitoring and control of WAP and SMS campaigns. Its third-generation ad servers in Europe and North America are totally platform independent, can be applied to any publishing system, can identify and target any wireless device (mobile phones, personal digital assistants, hand-held computers) and handle any advertising creative format. This includes Short Message Service (SMS), WAP text links, graphic links and interstitial/flash. 24/7 Media's servers have the capacity to deliver over 200 million global wireless ads per day and are fully compatible with GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations. and UMTS Networks. About 24/7 Media, Inc. 24/7 Media Inc. is a leading global provider of end-to-end advertising and marketing solutions for Web publishers, online advertisers, advertising agencies, e-marketers and e-commerce merchants. 24/7 Media provides a comprehensive suite of media and technology products and services that enable Web publishers, online advertisers, advertising agencies and e-marketers to attract and retain customers worldwide, and to reap the benefits of the Internet and other electronic media. Our solutions include advertising and direct marketing sales, ad serving, promotions, email list management, email list brokerage, email delivery, data analysis, loyalty marketing and convergence solutions, all delivered from our industry-leading data and technology platforms. Our 24/7 Connect ad serving technology solutions are designed specifically for the demands and needs of advertisers and agencies, Web publishers and e-commerce merchants. Based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , 24/7 Media Inc. has offices in 51 cities in 28 countries. For more information, please visit www.247media.com. About Indiqu Indiqu, a privately-held, San Diego-based company, is the leading market maker of Alternative Mobile Entertainment. Indiqu's products transform wireless devices into personal entertainment terminals and provide fun distractions to mobile phone users worldwide. Indiqu (http://www.indiqu.com) has a global business with offices in Montreal, Paris, London, Dublin, and Madrid. The company currently has contracts with major wireless carriers in the U.S., Canada and France. Investors in the first round of financing of the company include Sonera, the Finnish mobile giant, and NEThave, a respected venture capital firm based in the Netherlands, with strong expertise in wireless communications. |
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