24/7 Canada Ready to Aid Direct Mail Marketers with Conversion to Permission-Based Email, in Case of Postal Strike.Business Editors TORONTO--(BUSINESS WIRE)--July 17, 2003 24/7 Canada Inc., Canada's leading Web advertising and permission-based email marketing company, a division of 24/7 Real Media, Inc., (Nasdaq: TFSM), announced the formation of a special task force to help direct mail marketers quickly and efficiently convert direct mail campaigns to permission-based email, in the event of a strike by the Canadian Union of Postal Workers The Canadian Union of Postal Workers or CUPW is a public sector trade union representing postal workers employed at Canada Post as well as private sector workers outside Canada Post. (CUPW CUPW Canadian Union of Postal Workers ). The Company noted that the CUPW notified the Minister of Labour and Canada Post Canada Post Corporation (French: Société canadienne des postes) is a Canadian postal service operated as a crown corporation. The successor to the Post Office Department of the Government of Canada, Canada Post was created on October 16, 1981 by the that the union set a strike deadline at 12:01 a.m., Friday, July 18. 24/7 Canada's task force -- a group which includes email staff, key suppliers and industry advisors -- negotiated reduced email list rental rates, tighter email deployment turnaround times (1) In batch processing, the time it takes to receive finished reports after submission of documents or files for processing. In an online environment, turnaround time is the same as response time. and action plans for adapting direct marketing campaigns to email and Web-based advertising formats. "We are ready to support direct mail marketers in dealing with the impacts of a Canadian postal strike The term postal strike or mail strike may refer to:
24/7 Canada manages and brokers more than 2 million local permission-based email addresses, and can precisely target campaigns to those people who are most interested in receiving specific marketing messages, including lists for business-to-business, seniors, teens, technology, personal finance, small business, sports and travel. To view 24/7 Canada's complete list of managed permission-based email files please visit: http://www.247canada.com/en/mail/newsletters.html. About 24/7 Canada 24/7 Canada Inc. is a leader in permission-based email marketing and Web advertising. The company manages more than 25 permission-based email lists and newsletters including CANOE.ca and 1001Souhait.com. The company has advertising sales partnerships with more than a hundred popular, high volume Web sites including those of Yellow Pages Group, the CanadaPlus.ca network, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Canada, LeDevoir.com, Osprey Media Osprey Media is a Canadian newspaper regional chain that publishes 20 daily newspapers, 34 non-daily newspapers, and a number of shopping guides and magazines.[1] Group, MLS See multilevel security. .ca and NASDAQ.com. With offices in Toronto and Montreal, 24/7 Canada earns its leadership position by developing creative Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. programs, integrated Web site sponsorships and highly targeted email recommendations. 24/7 Canada Inc. is a subsidiary of New York-based 24/7 Real Media Inc. (NASDAQ:TFSM.) Caution concerning forward-looking statements: This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: decisions of Nasdaq and its Hearings Panel, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of July 17, 2003. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. |
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