24/7 Canada's Gold List Email File Reaches More Than 700,000 Online Canadian Adults.Business Editors TORONTO--(BUSINESS WIRE)--July 22, 2003 24/7 Canada Inc., Canada's leading permission-based email marketing and Web advertising company, a division of 24/7 Real Media, Inc. (Nasdaq: TFSM), today introduced its new permission-based email file - the Gold List. The Gold List offers marketers unmatched reach of Canadians with Internet access See how to access the Internet. , with more than seven hundred thousand Canadian adults. 24/7 Canada created the list from a range of high quality sources including Lycos Canada. While the file grows daily, it currently contains more than 700,000 Canadian email addresses See Internet address. of people who have given their permission to have marketers send them marketing messages via email. The Gold List enables marketers to precisely target those people who are most interested in receiving their marketing messages. The targeting criteria include demographics such as language preference, gender, age and geographic location as well as interests including technology, personal finance, small business, sports and travel. In its commitment to protecting the privacy of the subscribers on its list, 24/7 Canada will tightly control the number of times a single person receives an email during a month, immediately honour all unsubscribe To cancel a service. It is often possible to unsubscribe to an e-mail service by typing the word "unsubscribe" into a reply message. Contrast with subscribe. See opt-out. requests and vet offers to ensure that they are relevant and valuable. These measures will also ensure that marketers obtain the strongest possible results. "This file offers email marketers tremendous value," said Jay Aber, President of 24/7 Canada. "Now we can offer both consumer and business-to-business marketers the quantity and quality of email addresses they want. The Gold List, together with the other high quality, proven-effective files we manage, such as CANOE.ca's permission-based email file, provide email marketers with one-stop shopping convenience, as well as the breadth and targeting they require." "Demand for quality email marketing lists is growing," added Jordan Ferguson, 24/7 Canada's Director of Email Services See Internet e-mail service. . "Our clients successfully use permission-based email marketing to achieve a broad range of marketing goals including direct sales, lead generation, branding and awareness. Permission-based email marketing is now a mainstay for marketers in most industries including automobile manufacturers, travel, conference organizers, colleges and universities, consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. ." With recent studies showing a steady improvement in open and click-through rates during the first quarter of 2003, 24/7 Canada is bullish on the future of email marketing in Canada. About 24/7 Canada 24/7 Canada Inc. is a leader in permission-based email marketing and Web advertising. The company manages over 25 permission-based email lists and newsletters including CANOE.ca and 1001Souhait.com. The company has advertising sales partnerships with over a hundred popular, high volume Web sites including those of Yellow Pages Group, the CanadaPlus.ca network, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Canada, LeDevoir.com, Osprey Media Osprey Media is a Canadian newspaper regional chain that publishes 20 daily newspapers, 34 non-daily newspapers, and a number of shopping guides and magazines.[1] Group, MLS See multilevel security. .ca and NASDAQ.com. With offices in Toronto and Montreal, 24/7 Canada earns its leadership position by developing creative Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. programs, integrated Website sponsorships and highly targeted e-mail recommendations. 24/7 Canada Inc. is a subsidiary of New York-based 24/7 Real Media Inc. (NASDAQ:TFSM.) Caution concerning forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. : This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: decisions of Nasdaq and its Hearings Panel, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of July 22, 2003. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. |
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