21st Century's commercials feature classic movie clips.

Breathtaking scenes from classic action movies are the centerpiece of 21st Century Insurance's new advertising campaign. The commercials feature sequences from The French Connection, Speed and The Italian Job.

The French Connection features one of the most famous car chases in Hollywood history. At the height of the chase, the camera zooms in on a car thundering down the road and ramming into the side of a car in a crowded intersection. The commercial shows a young man standing next to his now damaged car calling 21st Century Insurance from a phone booth and saying," Hello, 21st? You're not going to believe this."

"Humor and integrating our message into an iconic movie clip are great ways to focus consumers' attention that they can and should be getting more from their auto insurance company," Mike Folino, chief creative officer at Dailey & Associates said in a statement. "Auto insurance has traditionally been a product that consumers tune out. With the launch of "Good people to call," we believe we are creating advertising that will make viewers want to tune in to see what's next."

The commercials are designed to introduce 21st Century's new "Good people to call" branding campaign. Television, radio and outdoor advertising will appear initially in Los Angeles, San Francisco, Sacramento, Calif., Fresno, Calif., San Diego, Phoenix, Chicago, Indianapolis, Columbus, Ohio, Cincinnati, Houston and Dallas, under the direction of Dailey & Associates Advertising. The outdoor advertising campaign features a picture of an SUV wrapped with photos of 21st Century employees and the tagline, "Good people to call."

21st Century is no stranger to using Hollywood in its advertising. In 2001, the insurer introduced a commercial featuring Anna Nicole Smith, former professional wrestler Randy "Macho Man" Savage and rocker Alice Cooper.