21st Century's commercials feature classic movie clips.Breathtaking scenes from classic action movies are the centerpiece of 21st Century Insurance's new advertising campaign. The commercials feature sequences from The French Connection, Speed and The Italian Job.
The French Connection features one of the most famous car chases in Hollywood history. At the height of the chase, the camera zooms in on a car thundering down the road and ramming into the side of a car in a crowded intersection. The commercial shows a young man standing next to his now damaged car calling 21st Century Insurance from a phone booth and saying," Hello, 21st? You're not going to believe this."
"Humor humor, according to ancient theory, any of four bodily fluids that determined man's health and temperament. Hippocrates postulated that an imbalance among the humors (blood, phlegm, black bile, and yellow bile) resulted in pain and disease, and that good health was and integrating our message into an iconic i·con·ic
1. Of, relating to, or having the character of an icon.
2. Having a conventional formulaic style. Used of certain memorial statues and busts. movie clip are great ways to focus consumers' attention that they can and should be getting more from their auto insurance company," Mike Folino, chief creative officer at Dailey & Associates said in a statement. "Auto insurance has traditionally been a product that consumers tune out. With the launch of "Good people to call," we believe we are creating advertising that will make viewers want to tune in to see what's next."
The commercials are designed to introduce 21st Century's new "Good people to call" branding campaign. Television, radio and outdoor advertising will appear initially in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Sacramento, Calif., Fresno, Calif., San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Phoenix, Chicago, Indianapolis, Columbus, Ohio Columbus is the capital and the largest city of the American state of Ohio. Named for explorer Christopher Columbus, the city was founded in 1812 at the confluence of the Scioto and Olentangy rivers, and assumed the functions of state capital in 1816. , Cincinnati, Houston and Dallas, under the direction of Dailey & Associates Advertising. The outdoor advertising campaign features a picture of an SUV wrapped with photos of 21st Century employees and the tagline, "Good people to call."
21st Century is no stranger to using Hollywood in its advertising. In 2001, the insurer introduced a commercial featuring Anna Nicole Smith, former professional wrestler Randy "Macho Man" Savage and rocker Alice Cooper.