21 CD Unveils Channel Reseller Program To Benefit Marketers Nationwide.DURHAM, N.C. -- 21 CD, Inc., which continues to impact marketers worldwide by producing digital catalogs and trackable compact disks that leverage audio and video, today announced its national channel sales program. This reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. program enlists the sales expertise of product representatives to expand 21 CD's reach nationally and increase awareness of its unique products that deliver measurable marketing benefits. 21 CD is actively partnering with product representatives currently working with the marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , advertising, and print production industries. "We have experienced a trend over the past 18 months where communicators locally have embraced the use of CDs in marketing outreach. In large part, this is due to the fact that the medium is affordable, and we track our products to measure success," said Peter Nyberg, president of 21 CD, Inc. "The reseller program is designed to increase national awareness of our unique digital catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. and trackable CD products, and interest has been tremendous so far." 21 CD's patent-pending tracking technology enables marketers to better quantify the results of their marketing campaigns. Many clients use CDs as a medium for communication alongside television, radio, Internet and print media. Oftentimes of·ten·times also oft·times adv. Frequently; repeatedly. Adv. 1. oftentimes - many times at short intervals; "we often met over a cup of coffee" frequently, oft, often, ofttimes , advertising agencies and corporate marketers turn to 21 CD for its digital technology capabilities, and to produce multimedia CDs and DVDs in various sizes - the smallest of which can be mailed with a single First-Class stamp. Product representatives sign up to become independent sales representatives of 21 CD, partnering in the company's success by representing its capabilities to these corporate marketers, advertising executives and other managers involved in the strategic creation and measurement of unique marketing programs. Traditional printers and catalog publishers interested in delivering digital solutions also profit by serving as product representatives. "The first wave of product representatives nationwide are excited with the response they have received to our digital products, because they enable marketers to successfully capture the purity of their messaging using video, audio and high-end graphics to demonstrate their brand imagery," said Nyberg. "Not to mention, our CDs consistently result in recipient use rates of three to six times greater than traditional print direct mail." These channel sales partners benefit from: affiliation with 21 CD, which is dedicated to the research and development of new technology that enhances message communication; selling in-demand digital multimedia services that provide measurable benefits; a generous commission structure; and, repeat business based upon proven value and customer response. Use of CDs in marketing initiatives has become a growing trend for communicators to repurpose To change the media format; for example, to go from print to online. existing television ads, print collateral, catalogs and other materials, which can be combined with music and custom videos to serve as special promotions. During the 21 CD production process, marketers have the ability to include the unique tracking technology that enables them to measure usage and provide valuable, real-time response and user-interest metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. . Recent projects using CDs in creative outreach include: non-profit fundraiser invitations, golf tournament follow-up keepsakes Keepsakes - A Collection is an anthology by All About Eve released on 13 March 2006. It is available either as a double CD or as a limited edition double CD and DVD set (the DVD containing the band's videos and television performances). , health and wellness community awareness, real estate visual marketing, among others. 21 CD recently completed an initiative with EMI (ElectroMagnetic Interference) An electrical disturbance in a system due to natural phenomena, low-frequency waves from electromechanical devices or high-frequency waves (RFI) from chips and other electronic devices. Allowable limits are governed by the FCC. , the world's second largest recorded music recorded music n → música grabada company, as well as projects for Research Triangle Regional Partnership and Duke Children's Hospital A children's hospital is a hospital which offers its services exclusively to children. The number of children's hospitals proliferated in the 20th century, as pediatric medical and surgical specialties separated from internal medicine and adult surgical specialties. , among others. For those interested in becoming a product representative, more information is available by registering at: http://www.21CD.com/!2005/partners.cfm. 21 CD, Inc. is an innovative producer of multimedia marketing that utilizes trackable CDs, DVDs and interactive technologies. These solutions enable marketers to gather user information and deliver superior campaign results. As an industry leader of digital technology, 21 CD seeks to advance traditional marketing methods from static, one-dimensional printed material to dynamic, interactive multimedia. The company is based in Durham, N.C., and works with Bald Head Island Limited, Blue Cross Blue Shield Blue Shield A US not-for-profit health care insurer that is a reimbursement intermediary for physicians. Cf Blue Cross. of N.C., Duke University, Environmental Protection Agency Environmental Protection Agency (EPA), independent agency of the U.S. government, with headquarters in Washington, D.C. It was established in 1970 to reduce and control air and water pollution, noise pollution, and radiation and to ensure the safe handling and , Syngenta, and Presbyterian Church (U.S.A.), among others. www.21CD.com |
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