20th Century Fox Licensing and Merchandising and Saban Entertainment launch unprecedented worldwide promotional campaign for ''Mighty Morphin Power Rangers: The Movie''.LOS ANGELES--(BUSINESS WIRE)--May 31, 1995--Twentieth Century Fox Licensing and Merchandising and Saban Entertainment  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. have assembled one of the most ambitious promotional campaigns in movie history for the highly anticipated ``Mighty Morphin Power Rangers Mighty Morphin Power Rangers ("MMPR") is an American live-action television series, created for the American market, based on the sixteenth installment of the Japanese Super Sentai franchise, Kyōryū Sentai Zyuranger. : The Movie.'' A $200-million multimedia campaign, encompassing both national and international promotions with a variety of leading corporate partners, will support the film's theatrical debut in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada on June 30. The announcement was made by Al Ovadia, president of Twentieth Century Fox Licensing and Merchandising, and Peter Dang dang interj. Used to express dissatisfaction or annoyance. adv. & adj. Damn. tr.v. danged, dang·ing, dangs To damn. n. , president of Saban Children's Entertainment Group. Marking the next level for this international multimedia phenomenon, ``Mighty Morphin Power Rangers: The Movie'' features all the incredible excitement and adventure loved by millions around the world plus exciting never-before-seen surprises, including incredible new Zords, spectacular monsters, mighty Power Ranger suits, state-of-the-art special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. and mind-boggling stunts. National movie promotions have been secured with such industry leaders as McDonald's, 7UP, Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for Jell-O, Choice Hotels and Discovery Zone. Generating heightened consumer awareness for the film, these promotions are supported by an unprecedented cumulative multi-million dollar print, radio and television advertising campaign. ``We are pleased to be partnered with Saban Entertainment, one of the industry's premier independent entertainment companies, which has helped drive the Mighty Morphin Power Rangers into its international phenomenon status,'' said Ovadia. ``The extensive promotional campaign we have created on behalf of `Mighty Morphin Power Rangers: The Movie' will catapult the franchise into a new stratosphere of worldwide recognition.'' Steve Ross, senior vice president of worldwide feature film and video promotions for Twentieth Century Fox Licensing and Merchandising, who orchestrated the comprehensive promotional campaign, commented: ``We have partnered with some of the industry's foremost brands and companies to assemble a record-breading array of corporate partnerships which are certain to have global impact in support of this highly anticipated movie event.'' Details regarding each of the commercial tie-in promotions planned on behalf of ``Mighty Morphin Power Rangers: The Movie'' are as follows: Domestic Promotions ------------------- o McDonald's In more than 9,500 McDonald's locations nationwide, a multi-tiered promotion has been secured. The promotion includes ``Mighty Morphin Power Rangers: The Movie'' toys available in Happy Meals for a period of four weeks, coinciding with the movie release. The massive promotion will be supported by a powerful multi- million dollar television advertising campaign as well as extensive, movie-themed point-of-purchase materials. o 7UP On the heels of sponsoring the highly successful ``Mighty Morphin Power Rangers Live'' tour, 7UP continues its equity in the brand with a multi-level summer promotion based on the film. Between May 20 and Sept. 9, more than 500 million bottles, cans and multi-pack wraps will feature an on-pack burst with both an undercap and on-pack game piece instant-win opportunity for movie-inspired merchandise. A second chance to win will be available in a specially designed sweepstakes. When participants send in a proof of purchase with a movie ticket stub A small software routine placed into a program that provides a common function. Stubs are used for a variety of purposes. For example, a stub might be installed in a client machine, and a counterpart installed in a server, where both are required to resolve some protocol, remote procedure , they receive a FREE ``Mighty Morphin Power Rangers: The Movie'' poster, featuring artwork created exclusively for 7UP. Backed by extensive national advertising, more than 40,000 grocery, mass merchant and club retail outlets will become headquarters for the promotion. o Kraft Foods Jell-O For the first time ever, Kraft Foods Jell-O has created special promotional packaging. Six flavors of Jell-O Brand Gelatin gelatin or animal jelly, foodstuff obtained from connective tissue (found in hoofs, bones, tendons, ligaments, and cartilage) of vertebrate animals by the action of boiling water or dilute acid. have been packaged synergistically syn·er·gis·tic adj. 1. Of or relating to synergy: a synergistic effect. 2. Producing or capable of producing synergy: synergistic drugs. 3. as part of the ``Mighty Morphin Power Rangers'' promotion: Red Ranger Red Ranger is a designation given to one character in every season of the Power Rangers TV series. The Red Ranger is usually the leader of the team, exceptions being in the last half of the second season and the third season of Mighty Morphin Power Rangers, Wild Strawberry, Yellow Ranger Yellow Ranger is a designation given to one character in all seasons of the Power Rangers TV series. The Yellow Ranger is usually a subordinate member of the team and are usually the teams' morale boosters (with the exception of Taylor who once was the Wild Force Rangers' leader Lemon, Pink Ranger Pink Ranger is a designation given to one character in most seasons of the Power Rangers TV series. The Pink Ranger is usually a subordinate member of the team (though in , the Pink Ranger was the leader), and they also receive the most candid weapons. Watermelon watermelon, plant (Citrullus vulgaris) of the family Curcurbitaceae (gourd family) native to Africa and introduced to America by Africans transported as slaves. Watermelons are now extensively cultivated in the United States and are popular also in S Russia. , Black Ranger For the British tanker, see . Black Ranger is a designation given to several Power Rangers characters. In the Sentai version of the show, the Black Ranger usually serves as second in command. Black Rangers are often part of the core Ranger team. Berry Black, Blue Ranger Blue Ranger is a title given to several Power Rangers characters. While the original Blue Ranger was a serious team member and represented "the smart one", subsequent Blue Rangers have been pushed to the position of "comic relief". Berry Blue and White Ranger The White Ranger is a designation given to several characters in Power Rangers. A white ranger can be either male or female. Before Power Rangers Mystic Force, female White Rangers were always a member of the core five Rangers, while male White Rangers were special Rangers who Grape. Additionally, FREE trading cards based on ``Mighty Morphin Power Rangers: The Movie'' are packed inside approximately 5 million Jell-O packages. The promotion will be supported by extensive television and print advertising, a Free Standing Insert (FSI FSI Foreign Service Institute FSI Fluid Structure Interaction FSI Fuel Stratified Injection FSI Federazione Scacchistica Italiana (Italian Chess Federation) FSI Free Standing Insert FSI Flight Simulator ), which drops nationally on June 4, and a cross-promotion with Discovery Zone. The FSI features a mail-in offer for ``Mighty Morphin Power Rangers: The Movie'' Jell-O Jigglers plastic movie-character molds. In addition, ``Mighty Morphin Power Rangers: The Movie''-themed recipes and Jell-O Jigglers movie-character molds will be available FREE to consumers at retail displays. To provide added incentive for Jell-O Gelatin fans, participating Discovery Zone FunCenters will distribute 10 free game tokens with the purchase of a DZ Power Pass when a customer brings in proof of purchase from any four packages of Jell-O Gelatin. o Choice Hotels International Encompassing the chains of Comfort, Quality, Econo Lodge Econo Lodge is an economy motel chain based in the United States. Econo Lodge is the second largest brand in the Choice Hotels system. It is one of the best known names of its category and provides affordable rooms to budget travelers. , Clarion, Sleep, Rodeway and Friendship, all 24,000 U.S. hotels will offer ``Mighty Morphin Power Rangers: The Movie'' 32-page, safety- themed activity books FREE to kids during the company's annual ``Kids Stay Free'' summer promotion. Movie-themed television commercials and print advertising will support the kid-friendly program, with all six Power Rangers This article lists fictional characters from the Power Rangers universe who have served as Power Rangers. Unlike the List of Power Rangers characters, which lists serving Power Rangers alphabetically alongside other characters from the same fictional universe, this article lists only starring in Choice's trademark suitcase advertising campaign. o Discovery Zone Throughout the summer, more than 350 Discovery Zone locations will transform into ``Mighty Morphin Power Rangers: The Movie''- themed activity centers featuring ``Power Rangers'' birthday parties, play areas, activities and games. As an added-value, a custom movie premium will be created for use as Discovery Zone's summer season pass. Some of the activities and premiums offered by Discovery Zone FunCenters are a new play area attraction, ImaginAction, featuring movie-inspired sound effects sound effects Noun, pl sounds artificially produced to make a play, esp. a radio play, more realistic sound effects npl → efectos mpl sonoros and Power Ranger games; a special DZ Summer Power Pass, including an Official Movie ``Wrist Activator,'' featuring the real voice of Zordon, the Power Rangers' leader, with 33 different commands and activities at the push of a button; birthday parties complete with Power Ranger decorations, cake toppers, goody bags and birthday gifts; and one of a series of six DZ Movie Challenges with a Power Ranger character provided with each paid general admission. The largest owner and operator of indoor play centers, Discovery Zone will also support the promotion with strong in-store merchandising as well as national television and radio spots. International Promotions ------------------------ With a worldwide audience in more than 40 countries tuning into the television show this season, and some 80 countries beginning this fall, the ``Mighty Morphin Power Rangers'' has become a global phenomenon. More than 50 international companies have partnered with Twentieth Century Fox Licensing and Merchandising and Saban Entertainment to create programs based on ``Mighty Morphin Power Rangers: The Movie.'' Some of these key partnerships include Burger King (Pan-European deal); Kellogg's in the United Kingdom, France and Australia; McDonald's (Pan-Latin American deal); Coca Cola in Mexico; Popsicle and Duracell in Canada. Licensing Program ----------------- From toys and apparel to housewares house·wares pl.n. Cooking utensils, dishes, and other small articles used in a household, especially in the kitchen. the companies that have been granted a ``Mighty Morphin Power Rangers: The Movie'' license to create, manufacture and deliver products inspired by the film include the following: - Bandai America Master toy licensee - Doe-Spun T-shirts, sweatshirts - Funstuff New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Cotton-knit tops, shorts, skirts, pants, jackets, T-shirts, short & pant pant v. To breathe rapidly and shallowly. sets - Gordy International Ooze OOZE - Object oriented extension of Z. "Object Orientation in Z", S. Stepney et al eds, Springer 1992. , Ooze Combo Packs, Ooze Ball, movie character Bendables - Happiness Express Soft vinyl ninja gloves and boots - Hasbro Ninjetti Soft Good dolls, Parachute Soft Good dolls - High Point Accessories Belts, suspenders, belt purses, pouches, socks, knit hats, gloves, scarves, mittens, baseball caps, raincoats, umbrellas, boys neckties and bowties - Lewis Galoob Toys Micro Machine Mini Figures - Merlin Editions Stickers and sticker albums - Modern Publishing Coloring and activity books - Suncoast Industries/ Dinnerware, drinkware Plastics Manufacturing Co. - Tor Books Children's books (movie-based) - Western Graphics Posters The ``Mighty Morphin Power Rangers'' craze began on Aug. 28, 1993, when the live-action television show debuted on The Fox Kids Network in the fall of 1993. Broadcast six days a week in the United States, the ``Mighty Morphin Power Rangers'' television series garners a wide-appeal 53 percent audience share Monday through Friday for the season to date among kids aged 2-11, according to Nielsen ratings. This means more than 1 out of every 2 kids watching television in the time period are watching the Power Rangers on FOX, and among boys, the program is averaging a 62 percent share for the season. The Power Rangers make their big-screen debut in ``Mighty Morphin Power Rangers: The Movie,'' to be released on June 30, 1995. Featuring the six high school teens-turned-heroic Power Rangers, the film includes never-before-seen elements, including exciting new Zords, odious monsters, newly designed Power Ranger suits and state-of-the-art special effects and stunts. One of the film's surprises is unveiled in the form of the Power Rangers' newest and most evil foe -- the ``ultimate evil'' -- Ivan Ooze. With the fate of the entire planet at stake, the Power Rangers fight their biggest and most important battle ever. Saban Entertainment is a broad-based company specializing in the creation, production, acquisition and distribution of all forms of television programming, music and feature films for the worldwide entertainment marketplace. Twentieth Century Fox Licensing and Merchandising, a division of Fox Inc., licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corp., Twentieth Television, Fox Broadcasting Co. and Fox Children's Network, as well as third-party product lines. Some of those properties include ``The Tick,'' ``The X-Files,'' ``The Simpsons,'' ``Aliens'' and the yet-to-be-released ``Space.'' CONTACT: Twentieth Century Fox Licensing and Merchandising Bender, Goldman & Helper Kelli Clayton/Nicole Silverstein/Dean Bender, 310/473-4147 or Saban Entertainment Barry Stagg, 818/972-4994 or Twentieth Century Fox Publicity Jeffrey Godsick, 310/369-1721 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion