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20th Century Fox's The Day the Earth Stood Still Lets the World Decide Who/What Will Be Saved When the Earth Stands Still.



Studio Creates New Application for the World's Top Social Networks

ATLANTA -- Twentieth Century Fox has teamed with Moxie Interactive (http://www.moxieinteractive.com/), to create a new application that allows the world to decide who and what will be saved when the earth "stands still." It's part of a global participation campaign for Fox's upcoming movie, The Day The Earth Stood Still (http://www.thedaytheearthstoodstillmovie.com/), which opens in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  on December 12, and in foreign territories beginning December 10. The film stars Keanu Reeves and Jennifer Connelly in the ultimate alien invasion
This article is about invasion by extra-terrestrial beings as a theme; for other uses of the term, see Alien invasion (disambiguation).
The alien invasion
 movie. The digital campaign utilizes seven of the world's top social networks - including MySpace, Facebook, Bebo and Netlog - across 10 languages.

In the film, a renowned scientist (Jennifer Connelly) finds herself face to face with an alien called Klaatu (Keanu Reeves), who has traveled across the universe to warn of an impending im·pend  
intr.v. im·pend·ed, im·pend·ing, im·pends
1. To be about to occur: Her retirement is impending.

2.
 global crisis. She quickly discovers the deadly ramifications ramifications nplAuswirkungen pl  of Klaatu's claim that he is "a friend to the Earth." Now she must find a way to convince the entity who was sent to destroy us that mankind is worth saving - but it may be too late.

Earth's Vital List, which launches today, poses the question, If the earth was under attack what would you save? Consumers are asked to build a "Vital List" of 12 items (people, places or things) they would save on "the day the earth stands still." Vital lists can be shared with friends encouraging feedback and votes on which items are truly vital. The world's most vital items will be tabulated on a global microsite, at http://www.earthvitallist.com. The site also provides visitors with a view on how items are being ranked around the globe. A countdown to the film's US release (12/12/08) will coincide with a special reveal of the world's 1,212 most prized possessions on MySpace.com/earthvitallist.com.

"The campaign was designed to gain network participation and build, through word-of-mouth, awareness for the The Day The Earth Stood Still. This program will connect consumers with the movie by employing a creative application that naturally fosters conversations," stated Kris Zagoria, founder and chief executive officer at Moxie Interactive. "This is the first time that a digital campaign has ever leveraged an array of social networks, creating a truly interactive application of global proportions."

"The Earth's Vital list succeeds in offering the consumer an activity that is both fun and engaging. There are no limits to what types of items can be saved from extinction, so imagination and sharing is encouraged. I plan to put macaroni macaroni: see pasta.  and cheese at the top of my list," said Hilary Hattenbach, Vice President, Domestic Digital Marketing at 20th Century Fox.

"We knew we had to build a ground-breaking campaign that would give movie fans around the Earth a way to connect with the film's themes," said Bettina Sherick, Vice President, International Digital Marketing at 20th Century Fox. "We're leveraging the most popular social networks around the world, with a question that resonates with all. I personally am interested in seeing what fans will decide is the Earth's Most Vital List."

To view The Day The Earth Stood Still 'Earth's Vital List,' please visit http://www.earthvitallist.com. For more information about Moxie Interactive, please visit www.moxieinteractive.com. For press inquiries, contact Abby Lurie (619) 234-0345.

About 20th Century Fox

One of the world's largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE FFE Fédération Française d'Equitation (French governing body for equestrian sport)
FFE Fédération Française des Échecs
FFE Food for Education
FFE Flat File Extractor
FFE Frontier: First Encounters
: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight searchlight, device, usually swiveled, using a lens and reflecting surface to direct a powerful beam of light of nearly parallel rays. In 1892 such apparatus was used along the English Channel in coastal defense and later, in the South African War, as an aid to  Pictures, Fox Atomic, and Twentieth Century Fox Animation.

About Moxie Interactive

Simply put, Moxie Interactive is brilliant marketing, digitally enhanced. One of the largest full-service interactive marketing agencies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Moxie's capabilities include communications planning, media planning and buying, search marketing, branded entertainment Branded Entertainment, also known as Branded content or Advertainment, is the combination of an audio-visual program (TV, radio, podcast, etc.) and a brand. It can be initiated either by the brand or by the broadcaster. , digital advertising, ECRM (Electronic CRM) CRM over the Internet. Most CRM systems have one or more Web-based applications for selling to or supporting the customer, so the terms eCRM and CRM are used interchangeably. See CRM. , experiential and sponsorship services and campaign management. At the heart of the agency is its proprietary offering, Sunao. A Japanese word meaning the 'untrapped mind,' Sunao is a team of experts whose mission is to deliver innovation to clients through trend-spotting, consumer insights and analytics.

Moxie's award-winning digital team is focused on connecting people and brands across all screens. Current clients include Coca-Cola, Hewlett-Packard, Garnier, Maybelline New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Nestle, Puma, The Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services.

Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box
, Verizon, and 20th Century Fox, among others.

Founded in 2000, Atlanta-based Moxie was acquired by Zenith Media Services, a Publicis Groupe Company, in 2006. Expansion has included additional locations in New York and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . To learn more about Moxie, visit www.moxieinteractive.com.
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Publication:Business Wire
Date:Nov 13, 2008
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