Printer Friendly

2010 presents challenges, opportunities.

The industry begins 2010 facing a struggling marketplace, high unemployment and an ever-lingering anxiety about Washington, D.C.-based anti-gun assaults. Ironically, these elements fueled greater-than-expected sales in some segments of the industry in late 2008 and most of 2009.

Initially, there was fear of an all-out push by President Obama to make good on his campaign promise to seek reinstatement Reinstatement

The restoration of an insurance policy after it has lapsed for nonpayment of premiums.
 of the Assault Weapons Ban. That ignited ig·nite  
v. ig·nit·ed, ig·nit·ing, ig·nites

v.tr.
1.
a. To cause to burn.

b. To set fire to.

2. To subject to great heat, especially to make luminous by heat.
 what became known as the Obama Gun Run. Records were set in the number of firearms This is an extensive list of small arms — pistol, machine gun, grenade launcher, anti-tank rifle — that includes variants.

: Top - 0–9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A
  • A-91 (Russia - Compact Assault Rifle - 5.
 sold.

Mixed with the uneasiness of firearms being banned was the fear of increased crime, driven by the high rate of unemployment. Self-defense purchases, many of them by women, created brisk business.

These factors continue into 2010.

It would be wise not to be lulled into complacency by a lack, thus far, of Obama administration-driven anti-gun initiatives. Nor should anyone take comfort in Attorney General Eric Holder's reported written comments to senators in November 2009,

indicating the Obama administration may be softening its position concerning pushing for reinstatement of the Assault Weapons Ban.

Remember, Holder told reporters the following in February 2009:

"As President Obama indicated during the campaign, there are just a few gun-re lated changes that we would like to make, and among them would be to reinstitute the ban on the sale of assault weapons."

Remember, then-candidate Obama featured on his Web site the statement concerning his and then-candidate Joe Biden's position: "They also support making the expired federal Assault Weapons Ban The Federal Assault Weapons Ban (AWB) was a subtitle of the Violent Crime Control and Law Enforcement Act of 1994, a federal law of the United States that included a prohibition on the sale to civilians of certain semi-automatic "assault weapons" manufactured after the date  permanent, as such weapons belong on foreign battlefields and not on our streets."

We must remain on guard and diligent dil·i·gent  
adj.
Marked by persevering, painstaking effort. See Synonyms at busy.



[Middle English, from Old French, from Latin d
, and continue to build our resources to address proposed anti-gun efforts, launch counterattacks and defeat assaults designed to destroy gun ownership and the industry.

Keys To Success

While 2010 unfolds with many challenges, it also holds great opportunities. Firearm sales, while not at a white-hot level, continue at impressive rates. Ammunition sales persist at a record pace. Self-defense products are hot. Accessories, especially those for AR-style firearms, are sure sellers. Even the hunting segment is beginning to see movement in the marketplace.

Yes, there are businesses that continue to struggle. But others are more than surviving, they're expanding--finding ways to address a very volatile market.

Good planning, with built-in flexibility, and seeking new ways to reach consumers with quality products--these are the keys to success in 2010.
COPYRIGHT 2010 Publishers' Development Corporation
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2010 Gale, Cengage Learning. All rights reserved.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Industry watch
Author:Thurman, Russ
Publication:Shooting Industry
Date:Jan 1, 2010
Words:396
Previous Article:Laser genetics does green right.
Next Article:Business 2010 and more.
Topics:


Related Articles
Microsoft Kicks Off embeddedSPARK 2010 Challenge.
HAYS PLC - AGM Statement.
Life Sciences Companies To Face New Capital Challenges in Pursuing Deal Strategies in 2010, Finds Ernst & Young.
Parks Associates Announces CONNECTIONS(TM) Europe Summit Series for 2010; International research firm to host events in Amsterdam and Paris.
Reportlinker Adds 2010 Trends to Watch: Retail Technology.
Reportlinker Adds 2010 Trends to Watch: Healthcare Technology.

Terms of use | Copyright © 2014 Farlex, Inc. | Feedback | For webmasters