2010 International CES Launches iLounge Pavilion.

iPod and iPhone Accessories Anchor Growth Segment of CE Market

ARLINGTON, Va. -- The Consumer Electronics Association (CEA)([R]) today announced the official launch of the iLounge([R]) Pavilion, a unified iPod([R])/iPhone([R]) pavilion at the 2010 International CES([R]), the world's largest trade show for consumer technology. The iLounge Pavilion, co-sponsored by CEA and iLounge.com, will be located in the Las Vegas Convention Center (LVCC) and will feature a special exhibition area for manufacturers and retailers of iPod and iPhone accessories, related products and services. The 2010 International CES is scheduled for January 7-10, 2010, in Las Vegas, Nevada.

iLounge, established in 2001, is the world's leading independent authority on Apple's iPod, iPhone, their accessories and software, with thousands of published reviews and four million readers per month. "We are excited to announce that iLounge and CEA are partnering on this dynamic new CES pavilion," said Gary Shapiro, president and CEO, CEA. "The accessories market, driven by the popularity of iPods, iPhones, and other MP3 and smartphone technologies, will grow this year to a nearly $15 billion market. This new pavilion is one more innovative way the 2010 CES will be the epicenter of consumer technology."

"iLounge is proud to be working with CEA and the world's leading iPod and iPhone developers to fulfill a common goal," said Jeremy Horwitz, editor-in-chief, iLounge. "This pavilion will give these exciting companies and products a prominent stage at the center of the industry's most important technology tradeshow. We are especially glad that readers, exhibitors, and retailers will finally be able to find all of the best new iPod and iPhone products of 2010 in one excellent place."

"Our goal is simple: create an easily findable, walkable, and engaging iPod and iPhone destination at the 2010 CES," said Karen Chupka, senior vice president, events and conferences, CEA. "This launch means that the space has been established and the wait/priority list for the pavilion is now open. We believe that CES attendees will make this pavilion a 'must-see' and based on early inquiries we think this area, already set for thousands of square feet, will very rapidly sell out."

The 2009 CES featured exhibitions from 2,700 technology companies, including 300 first time exhibitors. Companies interested in exhibiting at the 2010 iLounge Pavilion at CES should contact Tira Gordon, National Account Manager for CES, at [e-mail].

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $172 billion U.S. consumer electronics industry. More than 2,200 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES - Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org.

Follow the 2009 International CES on Twitter at http://twitter.com/2009CES and visit the International CES Page on Facebook.

About iLounge:

iLounge is the world's leading independent resource for information on Apple's iPod, iPhone, and iTunes, as well as their accessories and software. As the respected publisher of annual, multi-million-copy Buyers' Guide and Book publications, iLounge has focused on Apple's digital media initiatives since 2001, maintaining the most comprehensive archives of information, forum discussions, and photography on these products. iLounge's prestigious annual "Best of Show" Awards are issued solely on the basis of merit to the industry's leading products and companies, and will be exclusive to the International CES in 2010. Find iLounge online at www.iLounge.com.

UPCOMING CEA EVENTS

* Digital Music Forum East February 25-26, 2009, New York, NY

* Greener Gadgets Conference February 27, 2009, New York, NY

* EHX Spring 2009 March 10-14, 2009, Orlando, FL

* Digital Patriots Dinner April 22, 2009, Washington, DC

* CEA Washington Forum April 22-23, 2009, Washington, DC

* LA Games Conference April 28-29, 2009, Hollywood, CA

* CONNECTIONS(TM): The Digital Living Conference and Showcase June 2 - 4, 2009, Santa Clara, CA

* Digital Downtown June 10-12, 2009, New York, NY

* 13(th) Annual CEO Summit June 17-20, 2009, Dana Point, CA

* 2009 SINOCES July 9-12, Qingdao, China

* 2009 CEA Industry Forum October 18-21, 2009, Phoenix, AZ

* CES New York Press Preview featuring CES Unveiled @ NY November 10, 2009, New York, NY

* 2010 International CES January 7-10, 2010, Las Vegas, NV