2010 Ford mustang roars into the Middle East.

Summary: Muscle goes modern for 2010 as the Ford Mustang -- America's favorite muscle car for 45 years straight -- hits the Middle East streets with a new exterior design; new world-class interior featuring well-crafted materials and updated technology; and a V-8 with even more horsepower and an even throatier signature Mustang exhaust roar.

2010 Ford mustang roars into the Middle EastMuscle goes modern for 2010 as the Ford Mustang -- America's favorite muscle car for 45 years straight -- hits the Middle East streets with a new exterior design; new world-class interior featuring well-crafted materials and updated technology; and a V-8 with even more horsepower and an even throatier signature Mustang exhaust roar.

Combine those elements with the new Mustang's improved handling characteristics, more standard safety and technology features and its already-strong safety and quality performance and reputation, and it's easy to see how the muscle car known around the world delivers on the promise of fast, fun and affordable performance for a whole new era.

The pony, particularly the 2010 Ford Mustang coupe, strides with the honour of earning the U.S. government's National Highway Traffic Safety Administration (NHTSA) top 5-star crash-test rating, adding to widespread acclaim for the new car's classic design and upgraded performance.

Theo Benson, Ford Middle East's Marketing Communications & Product manager said: "Mustang is a true legend and there are more than 9 million customers across the world that can attest to this fact. The strength of this steed comes from its 45-year rich heritage, coupled with the passion that fuels Mustang lovers whatever background they came from."

"That spirit is even stronger this year as Ford's muscle car turns 45 with even more refinements and amazing looks that promise to drop a few jaws" he added. "We are confident that the all-new Mustang will capture the hearts and minds of customers from the first time they see itC* and from the first time they hear its distinctive roar!"

For 2010, the team delivered. "The new Mustang marks new levels of both power and refinement," said Paul Randle, Mustang chief engineer. "We've designed and engineered this to be the next classic Mustang that everyone talks about for years and years."

In true Mustang tradition, there is a "steed for every need." Customers can choose from a choice of coupe, convertible or innovative glass roof, plus several new options and features delivering the opportunity for customers to personalize their cleaner, meaner-looking Mustangs.

It starts with the more aggressive grille, punctuated with the first new Mustang emblem since the car's introduction in 1964. The GT has a brand-new sculptured front-end design. The headlamps and turn indicators, now integrated into one unit, are modern interpretations inspired by the 1970 Mustang. The fog lamps on the GT are located in the upper grille -- but are smaller than the outgoing model, similar to the original lamps of the 1967-68 models that inspired them.

The exterior sheet metal, except for the fast-back roofline, is all new for 2010. At the front, the new headlamps, lower fascias, fenders and grille are capped by a powerdome hood that adds to the muscular appearance while functionally allowing for enhanced air cooling of the engine.

Mustang's washer-fluid nozzles are tucked into the cowl, while the antenna has been moved to the rear, both of which create a cleaner appearance while also reducing wind noise.

Front rear fenders feature taut, sculptured wheel flares, like a tight skin stretched over the wheels. A classic spear character line on the doors leads to a modern indication of "hip" rear fenders which helps give the car aggressive, forward direction.

The rear end design features aggressively angled rear corners, a sculptured decklid and prominent rear badge. A rear-view camera incorporated into the spoiler is available on some models.

A notable new tail lamp design features three LED bulbs firing sequentially from the inside for turn indication. The sequential bulbs were a distinct Mustang feature in the '60s and comeback to the 2010 for the first time since then. Locating the reverse lamps vertically creates a modern version of the Ford classic three-lens taillamp.

The best of new, heritageCleverly combining modern technology with Mustang heritage is a signature of the 2010 model, in terms of both design and engineering.

"All of the Bullitt elements are the base foundation of the GT," said Randle, noting engine and chassis improvements. "We also applied some improvements gained from Mustang racing. We're learning constantly and always giving that to the customer on the base car."

The wheel-and-tire combinations are 1 inch bigger across the board, ranging from 17 to 19 inches, which helps improve handling and braking. The shocks have been re-tuned on all models as well.

"We adjusted the springs, stabilizer bars and shocks to better balance the ride, steering and handling for all models, which results in a more engaging driving experience," adds Mustang Vehicle Engineering manager Tom Barnes. "The 2010 Mustangs feel more controlled for steering and handling, yet retain a good ride balance."

The 2010 Mustang 4.6-liter V-8 benefits from innovations from the popular Bullitt model. Power has increased to 315 NET horsepower.

"It runs on regular gasoline, but if you put in premium it has adaptive calibration that will give you even better mid-range torque," Barnes said, adding that Easy Fuelao, Ford's innovative capless fuel system, is standard on all models.

"It's an upgrade to the most-robust, most-accessorized engine in the marketplace today," Randle added. "No one has the reliability, no one has the upgraded options. This is a fantastic engine, proven on the race track, the drag strip and on the highway."

AdvanceTracao Electronic Stability Control (ESC) is now standard and complements Mustang's all-speed traction control and anti-lock braking system (ABS).

"It gives a driver a little more confidence that in any type of condition the car will maintain what they want it to do," Barnes said. "The 2010 Mustang improves ride quality and maintains world-class steering and handling."

In addition to all of the design and driving dynamics improvements, the 2010 Ford Mustang is engineered to maintain its top government safety ratings. Standard safety equipment includes: dual stage front driver and passenger air bags; front seat-mounted side air bags; and, Ford's Personal Safety System.

Interior leads in design, materials, content and comfortLike the exterior, the interior design is all new with world-class materials and execution.

The powerful new one-piece instrument panel design is crafted in seamless soft-touch TPO (Thermoplastic Olefin) skin fully encompassing available genuine aluminum-finish panels. Mustang's chromed-ringed gauges and dual-vane air register vents are precisely crafted and positioned.

The instrument panel and console flow as one shape, another strong connection to Mustang heritage. The seats and arm rests have softer materials with high-quality stitching.

The new center stack design features Ford SYNCao. Drivers also can customize their ambient and instrument lighting through the My Colorao system, which features 125 color options.

In addition to the improvements in technology and comfort, drivers will notice a quieter ride. "It's much more vault-like," Barnes said. "But we maintained the signature Mustang sound."

The upgraded instrument panel along with new sound deadeners added to select areas helped improve interior quietness, especially at high speeds or on rough roads. All the better to hear that famous Mustang roar.

With a completely redone exterior that echoes the classic Mustang designs of the past, an interior featuring world-class materials, numerous technology upgrades and an improved driving experience, the 2010 Mustang is poised to become the latest classic in the proud line of Ford's iconic American muscle car.

"The 2010 Mustang is drop-dead gorgeous," Randle said. "This car marks the best efforts of 45 years of passion and enthusiasm among the best designers, engineers and manufacturing experts in the business, and we can't wait for everyone to see it and start driving it." 2009 Al Bawaba (www.albawaba.com)

2009 Al Bawaba (Albawaba.com)

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