2008-2009 Annual Report on China's Software Market

Chinese government will implement ten measures and 4 trillion to stimulate economy

Currently, affected by international financial crisis, the growth rate of China''s economy slows down, which brings macroscopic unfavorable influence on enterprises'' investment in information technology. Because Chinese government has consider the convergence of informatization and industrialization as important tasks so as to promote innovative national construction; Chinese government encourages enterprise to carry through IT transformation through income tax return and arranging special funds, which is good opportunity for IT industry. Besides, country informatization strategy is the key to drive the demands in IT industry market.

Chinese government will implement ten measures and 4 trillion to stimulate economy; China will strengthen investment in transportation, medical, culture, education and ecological environment, which will bring opportunity for informatization investment. Software enterprises should timely adjust market strategies so as to seize market opportunity. In order to have sustainable development, software enterprises should formulate long-term development strategy and enterprises'' resource optimization, which includes cash flow''s guarantee, the optimization and adjustment of employee and management; on the basis of maintaining existing advantage, they should actively transfer to new emerging market so as to seek new market and growth points.

In the face of innovation and changes in the market, we release 2008-2009 Annual Report on China''s Software Market (General Report), which helps vendors, investors and industry insiders grasp more accurately laws governing the market''s development and in combing the development track of application value:

Deep and accurate market research data: On the basis of in-depth research of leading vendors'' product, service, channel and marketing strategies in 2008, the report depicts changes in the market from the angle of product structure, regional structure, vertical and parallel segments, and distribution channels.

All-round and profound brand analysis: After summing up enterprises'' performance in the dimension of market segments, competitive strategy and SWOT analysis, it analyzes opportunities and challenges faced by homegrown and foreign vendors in the new round of competition.

Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it conducts analysis of related industry links, to present valuable trend analysis and quantitative forecast result.

Main Conclusions
Key Findings
I. Overview of the Global Software Market in 2008
(I) Market Size & Growth
1. Market Size & Growth in 2008
2. New Technology Application
(II) Basic Characteristics
(III) Major Countries & Regions
1. USA
2. Europe
3. Japan
4. Asia-Pacific (Excluding Japan)
II. Overview of China''s Software Market in 2008
(I) Market Size & Growth
(II) Basic Characteristics
(III) Market Structure Analysis
1. Product Structure
2. Regional Structure
3. Vertical Structure
4. Parallel Structure
5. Channel Structure
(IV) Brand Market Shares Analysis
III. Forecast on the Development of China''s Software Market, 2009-2011
(I) Forecast on the Size of China''s Software Market, 2009-2011
(II) Forecast on the Struture of China''s Software Market, 2009-2011
1. Product Structure
2. Regional Structure
3. Vertical Structure
4. Parallel Structure
5. Channel Structure
IV. Analysis on Development Trend of China''s Software Market, 2009-2011
(I) Product Technology
(II) Price
(III) Channels
(IV) Service
V. Study of Market Segments
(I) Platform Software Market
1. Market Size & Growth
2. Structure of Product Segments
(II) Middleware Software Market
1. Market Size & Growth
2. Structure of Product Segments
(III) Application Software Market
1. Market Size & Growth
2. Structure of Product Segments
(IV) Information Security Product Market
1. Market Size & Growth
2. Structure of Product Segments
VI. Analysis on Competition Situation in China''s Software Market
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants & Substitute Products
(II) Leading Vendors'' Competitive strategy and SWOT Analysis
1. Microsoft
2...
VII. China''s Software User Requirements Study
(I) Brand Preference
(II) Product Functions
(III) Price Expectations
(IV) Sales Promotion
(V) Purchasing Channels
(VI) Service Experiences
VIII. Recommendations from CCID Consulting

List of Tables

Size & Growth of the Global Software Market, 2005-2008
Sales Revenue & Growth of China''s Software Market in 2008
Product Structure & Growth of China''s Software Market in 2008
Sales Revenue & Growth in the Vertical Segments of China''s Software Market in 2008
Sales Revenue & Growth in the Parallel Segments of China''s Software Market in 2008
Sales Revenue & Growth Sales Revenue & Growth in the Regional Segments of China''s Software Market in 2008
Brand Structure of China''s Software Market in 2008
...

List of Figures

Structure of the Global Software Market in 2008
Sales Revenue & Growth of China''s Software Market, 2005-2008
Quarterly Sales Revenue & Growth of China''s Software Market in 2008
Product Structure and Growth of China''s Software Market, 2007-2008
Structure & Changes in the Vertical Segments of China''s Software Market, 2007-2008
Structure & Changes in the Parallel Segments of China''s Software Market, 2007-2008
Structure & Changes in the Regional Segments of China''s Software Market, 2007-2008
Forecast of the Product Structure of China''s Software Market, 2009-2011
...

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