2008-2009 Annual Report on China's Small Home Appliances Market

In 2007, economy and real estate drove the rapid growth of small home appliances market. In 2008, affected by raw material markup, the appreciation of RMB and labor force and global economic downturn, the whole home appliance industrial profit declines; although small home appliances market is inhibited, the whole market presents growth momentum. Diversified home appliances manufacturers pay more attention to small home appliances field, the competition in the market is heating up, and small home appliances'' brand pattern becomes increasingly clear. Small home appliances'' channel change is a highlight in 2008: ''home appliances to the countryside'' significantly activated farmers'' purchasing power and countries'' demands for small home appliances products, which become small home appliances'' new growth point. Small home appliances brand''s high-end line has irresistible general trend. Good quality, advanced function, new style and high brand value are the improved points, which couldn''t be ignored. Because macroeconomic situation has large change, some famous brands have excellent performances in small home appliances field, which has close relation with their brand marketing and brand value''s improvement.

In the face of changes and challenges of competition and market, we release 2008-2009 Annual Report on China''s Small Home Appliances Market, which helps vendors, investors and industry chain grasp more accurately the market''s pulse and comb more deeply the development track of application value:

- In-depth, full and accurate market research data: On the basis of deep research in leading vendors'' main products, the report depicts changes in the market from the angle of product structure, price brackets, regional structure and channels.
- All-sided and in-depth competition brand analysis: In addition to summing up enterprises'' performance in the dimension of market segments and competitive strategy, we leverage its profound understanding of the market to establish a CPM system, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
- Scientific and complete forecasts: Through modeling regression and expert verification in major market segments, the report examines related links in the industry, and presents valuable trend analysis and quantitative forecast result
Main Conclusions
Key Findings
I. Overview of the Development of the Global Small Home Appliances Market in 2008
(I) Market Size & Growth
1. Market Size & Growth, 2006-2008
2. New Technology Application
(II) Basic Characteristics
(III) Major Countries & Regions
1. USA
2. Europe
3. Japan
4. South Korea
II. Overview of the Development of China''s Small Home Appliances Market in 2008
(I) Market Size & Growth
1. Market Size & Growth, 2006-2008
2. Price Trend
(II) Basic Characteristics
(III) Market Structure Analysis
1. Product Structure
2. Price Brackets Structure
3. Regional Structure
4. Channel Structure
(IV) Brand Market Shares Analysis
1. Overall Market Shares in 2008
2. Price Brackets in 2008
3. Regional Shares in 2008
III. Forecast on the Development of China''s Small Home Appliances Market, 2009-2011
(I) Forecast on the Size of China''s Small Home Appliances Market, 2009-2011
(II) Forecast on the Structure of China''s Small Home Appliances Market, 2009-2011
1. Product Structure
2. Price Brackets Structure
3. Regional Structure
4. Channel Structure
IV. Analysis on Development Trend of China''s Small Home Appliances Market, 2009-2011
(I) Product and Technology
(II) Price
(III) Channels
(IV) Service
V. Major Affecting Factors
(I) Favorable Factors
(II) Unfavorable Factors
VI. Analysis on Competition in China''s Small Home Appliances Market
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants & Substitute Products
(II) Leading Vendors'' Competitive Strategies & SWOT Analysis
1. Midea
2. Vantage
3....
VII. User Requirements Study
(I) Brand Preference
(II) Product Functions
(III) Price Expectations
(IV) Sales Promotion
(V) Purchasing Channels
(VI) Service Experiences
VIII. Recommendations from CCID Consulting

List of Tables

Size of China''s Kitchen & Bathroom Appliances Market, 2006-2008
Size of China''s Small Home Appliances Market, 2006-2008
Size of China''s Personal Care Appliances Market, 2006-2008
Price Structure of China''s Gas Cooker Market in 2008
Price Structure of China''s Water Heater Market in 2008
Price Structure of China''s Electronic Pressure Cooker Market in 2008
Forecast on the Size of China''s Small Home Appliances Market, 2009-2011
...

List of Figures

Product Structure of China''s Water Heater Market in 2008
Product Structure of China''s Gas Cooker Market in 2008
Product Structure of China''s Electronic Pressure Cooker Market in 2008
Brand Structure of China''s Water Heater Market in 2008
Brand Structure of China''s Gas Cooker Market in 2008
...
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