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2008 annual report.


AMERICAN FORESTS' mission is to grow a healthier world by working with communities that plant trees to restore and maintain forest ecosystems. Our work encompasses tree planting though our Global ReLeaf campaign, calculating the value of urban ecosystems, fostering environmental education, and improving public policy for trees and forests at the national level. We have a goal to plant 100 million trees by 2020.

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GLOBAL RELEAF

During 2008, AMERICAN FORESTS awarded grants from our Global ReLeaf program to plant 3.7 million trees to restore damaged forest ecosystems from Alaska to Florida and from Armenia to Mexico. We supported the planting of over 20,000 trees for orangutan habitat in Malaysia, and 150,000 for monarch butterfly overwintering sites in the mountains of Michoacan, Mexico. Thousands of acres destroyed by wildfires in California, Minnesota, and Arizona were replanted through Global ReLeaf in 2008.

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In partnership with Timberland and Van Heusen, we coordinated four urban forest restoration projects with local nonprofits in Boston, New York, Los Angeles, and San Francisco, planting nearly 2,000 trees.

Our 2008-09 National Register of Big Trees, sponsored by the Davey Tree Expert Company, recognized over 700 national champion trees--the biggest of their kind. Work began in 2008 on America's Historic Tree Register in expectation of its debut in early 2009.

We updated and relaunched a successful environmental education program, A Tree for Every Child, adding lesson plans and a learning guide, and made it all available free of charge on our website. With the help of a grant from Earth Gauge and the National Environmental Education Foundation, AMERICAN FORESTS provided climate-related tree facts to meteorologists across the United States.

FOREST POLICY

The main goal of our forest policy work is to ensure the protection and restoration of forest-based ecosystem services, especially clean air and water. Toward that end, we monitored and analyzed legislative proposals related to climate change and forests, and provided commentary on the Lieberman-Warner climate change bill.

We developed and implemented communication strategies for policymakers and the media on climate change and forests, prepared an issue paper as a part of the Rural Voices for Conservation Coalition (RVCC), and conducted briefings with agencies and Capitol Hill staff. We worked with partners on changing federal forest management, and assisted in developing the Forest Landscape Restoration Act. We also worked to advance a "green-collar workforce" in legislative priorities/issue papers.

Finally, as a part of our effort to ensure that trees and forest are recognized for the unique values they bring to addressing global climate change, we worked with California State Parks and the California Climate Registry to advance a carbon forest project for Conoco-Phillips. The project, at California's Cuyamaca State Park, will be the first forest carbon project under the new protocol.

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URBAN ECOSYSTEMS

To sustain the 21st century economy, we need to see things in a new way. We need to begin to understand the intertwined patterns and interactions of two systems: human and natural. We need a systems-based framework that results in policy and management structures that foster success, and programs and financing that support rather than fragment system continuity. Our Piedmont Crescent project further demonstrated the goals of this "New Framework": to foster co-evolution of our natural and human networks. This project, as well as our city analyses, was showcased at our National Conference on Urban Ecosystems in Orlando, Florida, in May.

With the use of GIS technology and our own CITYgreen software, AMERICAN FORESTS conducted urban ecosystem assessments to map and measure the value of urban ecosystems in Miami/Dade County, Florida; San Antonio, Texas; Bellevue, Washington; and Albuquerque, New Mexico.

We expanded our CITYgreen Environmental Education Program, and in partnership with ESRI, we showcased our work at the National Science Teachers Conference in Boston and at a series of University of Vermont workshops. Our train-the-trainers strategy has led to the enrichment of many more teachers at the Math and Science Innovation Center.

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COMMUNICATIONS

While we continue to publish our award-winning American Forests magazine, we also expanded our electronic communications through ForestBytes, our regular e-newsletter. In addition, we updated and refreshed our website to enhance visitor experience and engagement via the worldwide web.

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Media coverage increased for several of our programs, especially the National Register of Big Trees, our Urban Ecosystem Assessments, and our Global ReLeaf action and education campaign. Our Forest Policy Center's work on the hot-button issues of energy conservation and wildfire also received press attention, as did our National Conference on Urban Ecosystems.

Last but by no means least, AMERICAN FORESTS achieved the highest rating (4 Stars) from the charity watchdog Charity Navigator. We were also listed as a top 10 environmental charity by the American Institute of Philanthropy's Charity Watch, and maintained our membership in the BBB's Wise Giving Alliance.
REVENUE AND EXPENSES 2008

Revenue

Grants & Contracts          30%
Dues                         2%
Contribution                68%

Expenses

Forest Policy                9%
Urban                       27%
Global ReLeaf               42%
Communication & Membership   6%
Fundraising                  4%
Administration              12%

Note: Table made from pie chart.


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SPONSORS 2008 Annual Report

MAJOR DONORS:

Rabbi Stephanine Aaron

Robert Abel

Ernest Abernathy

E. Anderson

Louis Appell

Francis Balcom

Henry N. Barkhausen

Ellen Barrett

Stephanie & Ed Bartz

Christophe Bellito

Sandra Benitez

Kerry Bergin

Thomas Bethel

Joseph Boncek

Charles Bristow

Christopher Brown

Frederick Buechner

Wm. Samuel Bunge

Ellen Burstyn

Lois Bush

Salva Calori

J. Carlson

Loren Ceder

John Christie

Barbara & Wayne Cimeley

Rex Clark

Robert Clark

David Cofrin

Earl Collins

William Coonly

Edmund Cronin

Tricia Cross

V. M. Dale

Severyn Dana

Kevin Daugherty

Barbara David

Mary David

H.A. Davis

Mark DellaValle

Chris Diehl

Herbert Dimmock

Diana Dobin

Ilma Dowell

David Dudo

Dorothy Ebersbach

Louise Emmons

Steven Farmer

Donald Foster

Marguerite Foster

Ralph Frates

W. Frazier

Teresa Freeman

Ron Frehner

Julia W. Frick

Lynne Frost

Elizabeth Fuchs

Alfred Fuller

Warren Furey

Caroline Gabel

Michael Gallis

Deborah Gangloff

John Gillette

Andreas Girgensohn

Patricia Gjerde

Michael Gold

Murray Goldstein

Greg Gould

Bill Grabin

Carolyn Grant

Cecile & Jennifer Groppe Lethem

Barbara Hallowell

P. G. Hammerness

Tom Hanson

Caron Harris

Jennifer Hart

Inge Hartnett

Grant Heilman

Preston Helgren

Melvin & Louise Henry

Robert Herbolsheimer

Terese Hershey

Scott Hippensteel

Jonathan Hoefer

Barbara Holden

Homer H. Horton

F. B. Hubachek

Charlotte Hubbell

Ken Jacobs

Charles Jeffries

Harvey Johnston

Ruth Jones

Jerry Jung

Nora Maya Kachaturoff

Patrick McDonnell & Karen

O'Connell

Laurie King

Anton Knaus

Kathrine Knittel

Lester & Linda Knutsen

Nevin kuhl

William & Laura Laing

Patricia Lake

Donald Lampron

Felix Lapinski

Anne Lee

Marty Leonard

Rosemarie Leonhardt

Gale Libby

Bruce Lisman

Elaine Ludwig

Paula MacRae

Susan Maeder

Richard McArdle

William McCoy, Jr.

Virginia McRill

Bill Merrill

John S. Meyer

Alice K. Michaelson

Carl Mill

James B. Miller

Lewis Minter

Pooneh Mohajer-shojaee

William Molinaro

Harvey Morris

John Mulcahy

John Myers

Ronald Myrom

Thomas Neet

Ann Newman

Lydia O'Neil

Allison Odenthal

John Oehrle

Judson Parsons

Wills Passmore

William Pendergrass

Frank Perunko

Mary Player

Greer Pomeroy

Brenda Pool

Shannon Ramsay

Ronald Rice

Roy Ringo

Duane Roe

James Rogers

Linda Rosiak

Brit Rosso

Sudeepto Roy

Steven & Beverly Rubenstein

Kevin Ryan

Jeffrey Sample

Jack Sansolo

Carol Schmidt

Penelope Scott

Jessica Seaton

Edwin A. Seipp, Jr.,

Trisha Shattuck

William Shepherd

Jonathan Silver

Sarah Silver

Melissa Simpson

Warren Sippel

Mary Smith

Nancy Lynn Squier

David Stephenson

Richard Sterling

Donald Strickler

Don and Janet Stucky

Margaret Sturtevant

Herman Suit

Jeanine Sukis

Estelle Sutton

Pamela Swift

M. Patrick Swingle

Jeremy Taylor

Eric Taylor

Robert Thibodeaux

Lowell Thornber

Gina Tong

Lawrence & Lynn Tornek

Marana Tost

Jean Tucker

Michael Uihlein

Paul Ulyatt

Thomas Vail

Frank Wadsworth

William Walderman

Marvin Wall

Scott & Holly Walter

Scott Walter

Karen Waters

Melissa & Ryan Weber

Lynda Webster

Rick Weyerhaeuser

Wendy Wilkerson

Line Williams

Matthew & Julia R. Wills

Paul Zimny

AGENCY/ASSOCIATION PARTNERS:

American Planning Association

Bellevue, WA

City of Charlotte, NY

Communities Committee of the 7th AFC

Earth Share

Michael Gallis & Associates

International Society of Arboriculture

Massachusetts Institute of Technology

Mecklenburg County, NC

Miami-Dade County, FL

Mobile (AL) Area Chamber of Commerce

NOAA

Oprah's Angel Network

Ottawa, Canada

Palm Beach County, FL

Rural Voices for Conservation Coalition

Southern Environmental Law Center

Tree Canada

USDI Bureau of Land

Management

US Forest Service

US Geological Survey

University of Vermont

Don Woodward

CORPORATE SPONSORS:

Arnco

Barneys

Baby Appleseed

Baudville Greetings

Chegg

Click Wine Group

Crystal Geyser

Computershare Pepper

Davey Tree Expert Company

Earthbound Farm

Eddie Bauer

Edward Jones

Enviro Fireplace Products

EOS Winery

Este Lauder (Origins)

Fireplace Products

Forever 21

Guitar Center

Green Mountain Energy

Good Earth Teas

Hercules Moving Systems

Honest-1 Auto Care

HSBC

Ice-O-Matic

IKEA

Interface Inc.

International Creative Management

JC Penney

John Paul Mitchell Systems

KPCC

Landscape Structures

Larsen Juhl

Lee Industries

Macerich

Melitta

Microsoft

Minnesota Twins

Music for Relief

Nationwide Insurance

Nouveau Eyewear

One Hope Wines

Pratt & Whitney Rocketdyne

Prima Klima

Texastea Lubes

Timberland

Tree of Life - Gail Sasson

Tonic

Schering-Plough

Select Jewelry

Sherwin Williams

Smart Car

Stopthejunkmail Inc

Unite the United

Verizon Business

Verizon Wireless

Volvo North America

United Natural Foods

FOUNDATIONS:

AMAR Inc. - Infinity

Amgen Foundation

Anna Paulina Foundation

Benevolink Foundation

California Community Foundation

CERES Trust

Clean Water Management Trust Fund

Clif Bar Family Foundation

James A. Buddy Davidson

Charitable Foundation

Helen Davis Charitable Lead Trust

Duke Energy Foundation

Fidelity Charitable Gift Fund

Marshall Fields V Trusts

Earth Friends Wildlife Foundation

The For Foundation

Hawksglen Foundation

The Home Depot Foundation

Hyde Family Foundations

Knight Foundation

Monterey Fund, Inc.

Motorola Foundation

October Hill Foundation

Pfizer Foundation

Pittsburgh Foundation

Philanthropic Collaborative

Rockefeller Philanthropy Advisors

Shared Earth Foundation

Surdna Foundation

Week Charitable Trust
COPYRIGHT 2009 American Forests
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Publication:American Forests
Article Type:Report
Geographic Code:1USA
Date:Jun 22, 2009
Words:1567
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