2008 Trends to Watch Media and Broadcasting Report Outlines Shifting TV Consumption Habits and How They Are Driving Online Broadcast Distribution.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c86534) has announced the addition of "2008 Trends to Watch: Media and Broadcasting" to their offering. The transforming communications and entertainment sector is creating a challenging new environment for traditional broadcasters. In order to remain competitive, digital TV players will need to utilize effective technological solutions to aide in multi-platform distribution and value-add services. Scope * Outlines shifting TV consumption habits and how they are driving online broadcast distribution. * Highlights revenue diversification Diversification A risk management technique that mixes a wide variety of investments within a portfolio. It is designed to minimize the impact of any one security on overall portfolio performance. Notes: Diversification is possibly the greatest way to reduce the risk. business models and how it is crucial for the broadcast sector to secure positive growth. * Addresses how multi-platform distribution and digital ad insertion will be key strategies for 2008. Highlights of this title Consumers are becoming accustomed to accessing video content through new mediums. On-demand entertainment is one of the most revolutionary trends for both online content and digital television consumption, creating new challenges to the sector. Advertising is a steadfast revenue generator for broadcasters, particularly in the US. Ever since the early days of broadcast, sponsorship of content has helped generate revenue. However, as consumption habits transform and consumers utilize multi-platform channels traditional revenue generation are loosing their effectiveness to bring returns. Addressable Reachable. When something is addressable, it can be identified and manipulated independently of its surroundings. For example, screen pixels and RAM memory are addressable. Each of the screen's picture elements can be individually turned on and off, and each of the memory's bytes can be advertising allows broadcasters to push relevant advertising to specific user-demographics, effectively heightening height·en v. height·ened, height·en·ing, height·ens v.tr. 1. To raise or increase the quantity or degree of; intensify. 2. To make high or higher; raise. v.intr. their potential effectiveness. This could essentially allow broadcasters to boost their advertising premium rates due to an increase in ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Key reasons to purchase this title * Outline major trends set to transform the broadcast market over the next 12 months. * Understand market trends in broadcast revenue generation and moves towards diversification. * Addresses new technological solutions for addressable advertising. Contents: OUR VIEW CATALYST SUMMARY ANALYSIS Shifting TV consumption habits drive online broadcast distribution Broadband adoption necessitates effective online business models Consumers are continuing to spend less time on traditional entertainment channels Online non-traditional distribution points will proliferate pro·lif·er·ate v. To grow or multiply by rapidly producing new tissue, parts, cells, or offspring. in 2008 Time-shifted viewing habits continue to revolutionize rev·o·lu·tion·ize tr.v. rev·o·lu·tion·ized, rev·o·lu·tion·iz·ing, rev·o·lu·tion·iz·es 1. To bring about a radical change in: Television has revolutionized news coverage. 2. the sector and threaten traditional business models Revenue diversification is crucial for the broadcast sector to secure growth Digital TV adoption, particularly IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet. and cable services, will grow in both the US and Western Europe Western Europe The countries of western Europe, especially those that are allied with the United States and Canada in the North Atlantic Treaty Organization (established 1949 and usually known as NATO). Broadcast revenue is expected to grow if market players can diversify diversify To acquire a variety of assets that do not tend to change in value at the same time. To diversify a securities portfolio is to purchase different types of securities in different companies in unrelated industries. revenue sources Traditional advertising is challenged as the largest revenue generator for the broadcast sector Diversified revenue streams are essential secure positive growth Multi-platform distribution and digital ad insertion will be key strategies for 2008 Multi-platform distribution creates opportunities for broadcasters and technology providers Digital program insertion Digital Program Insertion (DPI) allows cable headends and broadcast affiliates to insert locally-generated commercials and short programs into remotely distributed regional programs before they are delivered to home viewers. is expected to become lucrative option with the switch to H.264 ACTIONS Impact on players in the broadcast sector Recommendations for those selling into the broadcast sector APPENDIX Definitions Methodology Further reading Ask the analyst Our consulting Disclaimer List of Tables Table 1: Global absolute broadband Internet See broadband. subscriber growth, 2005-2010 List of Figures Figure 1: Time spent per day using different communications services, 2002 - 2006 Figure 2: Global television revenue, 2002- 2010 Figure 3: Regional revenue sources for the broadcast sector, 2007 Figure 4: Basic digital program interface content value chain For more information visit http://www.researchandmarkets.com/reports/c86534 Source: Datamonitor |
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