2008 Market Research Report: Enterprise Mobile Email and Messaging Market in China.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/8cc6dd/2008_market_resear) has announced the addition of the "2008 Market Research Report: Enterprise Mobile Email and Messaging Market in China" report to their offering. The number of mobile enterprise email subscribers in China will see triple digit A single character in a numbering system. In decimal, digits are 0 through 9. In binary, digits are 0 and 1. digit - An employee of Digital Equipment Corporation. See also VAX, VMS, PDP-10, TOPS-10, DEChead, double DECkers, field circus. growth over the next five years as the mobile email movement gains firm ground within Chinese enterprises. At present, the enterprise market for mobile messaging remains under-penetrated and there are significant opportunities in the PRC for this technology. China is already the largest mobile communications market in the world, with over 400 million subscribers. As China ascends into becoming one of the most significant economies in the world, many of its enterprise managers are depending on mobile messaging. Whilst the market may not be dominated anytime soon by RIM's Blackberry blackberry, name for several species of thorny plants of the genus Rubus of the family Rosaceae (rose family). See bramble. blackberry devices, there is already significant take-up of enterprise messaging solutions. Expect Microsoft, China Mobile, and others to play a leadership role in the market's growth. This strategic report offers analysis and forecasts on the market opportunity for enterprise mobile email in China for 2008 - 2012, as well as recent market developments, key players to watch, and SWOT analysis SWOT Analysis A tool that identifies the strengths, weaknesses, opportunities and threats of an organization. of this complex and often opaque market. Key Topics Covered: Chapter 1. Introduction and Research Objectives Chapter 2. Forecast and Outlook - Subscriber Growth - Market Segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. - SWOT Analysis Chapter 3. Key Statistics and Demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. of the China Mobile Market Chapter 4. Initiatives and Key Players - China Mobile Communications Corporation - China Unicom China Unicom, full name China United Telecommunications Corporation, 中国联通, HKSE: 0762 NYSE: CHU, is a telecommunication operator in the People's Republic of China. 52. Ltd. - Microsoft - Research In Motion - SEVEN - Visto Mobile Chapter 5. Methodology and Research Notes Table of Figures Figure 1. Mobile Enterprise Email Subscribers in China, 2007 - 2012 (,000) Figure 2. Enterprise Usage of Mobile Instant Messaging Mobile Instant Messaging abbreviated as MIM is a presence enabled messaging service that aims to transpose the Internet desktop messaging such as ICQ or MSN experience to the usage scenario of being connected via a mobile/cellular device. in China Figure 3. Enterprise Interest in Mobile Instant Messaging in China Figure 4. China Demographics Figure 5. China's Wireless ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. - Past, Present and Future Companies Mentioned: China Mobile Communications Corporation China Unicom Ltd. Microsoft Research In Motion SEVEN Visto Mobile For more information visit http://www.researchandmarkets.com/research/8cc6dd/2008_market_resear |
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