2008 Australia - E-Commerce, Marketing and Advertising Report Presents a Masterful Analysis of This Sector.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c89497) has announced the addition of "2008 Australia - E-Commerce, Marketing and Advertising" to their offering.

Subjects covered include:

* Industry segments and key players;

* Commercialisation of digital media, opportunities and pitfalls;

* Revenue overview, forecasts and opportunities;

* Key trends and developments;

* Market and industry analyses;

* E-payments, e-banking and m-commerce;

* Adverting statistics, revenues and forecast;

* E-commerce trends and statistics.

Key highlights

By 2015, broadband will add over $20 billion to the economy - it will
 be a critical element in business models; distribution models,
 communication, e-marketing and as an electronic production tool.
60% of SMEs use the Internet for transaction services; almost half of
 them use the Internet to sell their products and services.
Online advertising will reach $2 billion in 2009.
Key companies in this e-advertising market include: Blue Freeway,
 Destra, Hyro, Belong, Photon and Premium TV.
The current split is roughly one-third each for classifieds, online
 advertisements and searches.
Significantly more innovation still needs to be brought into this
 market.
Google has been showing the industry the way forward here.
Significant mergers and takeovers took place in a repositioning
 industry - expect more of the same in 2008.
M-advertising is achievable if the users receive discounts on their
 mobile phone bill in return.
M-marketing is declining in 2008, because marketers are not operating
 according to the right business models.
Over half of the Australian population uses e-banking.
Financial institutions are still reluctant to throw their weight
 behind e-payments.
The Internet, assisted by Web 2.0, is creating a new environment for
 business applications - such as collaboration and e-commerce.
 Australia is lagging here.
There will 5 million broadband-enabled households towards the end
 of 2008.
The lack of affordable high-speed broadband is holding back the
 market.

Data in this report is the latest available at the time of preparation
 and may not be for the current year.

1. The Digital Economy
2. The Market
3. Advertising and Marketing
4. Glossary of Abbreviations

Tables
Exhibits

For more information visit http://www.researchandmarkets.com/reports/c89497