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2007 Season of AutoTrader.com DRIVE Premiers on ESPN2 in HD.


Exclusive New Car Highlights and Feature Stories from the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  Auto Show An auto show, or motor show, is a public exhibition of current automobile models, debuts, concept cars, or out-of-production classics. It is commonly attended by automobile manufacturers. Most auto shows occur once or twice a year.  Air January 7

ATLANTA -- AutoTrader.com, the ultimate automotive marketplace, kicks off 2007 in high gear with the premier of the second season of AutoTrader.com DRIVE on ESPN ESPN Entertainment and Sports Programming Network 2 Sunday, January 7, at 11 a.m. EST EST electroshock therapy.

EST
abbr.
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. With exclusive new car highlights from the recent Los Angeles Auto Show, the series will, for the first time, also be simulcast in High Definition on ESPN2 HD, bringing stunning clarity and even more excitement to the coverage of the newest cars and trends.

AutoTrader.com DRIVE is television's premier automotive showcase, and the only TV show produced from four of the nation's most prestigious auto shows, including Los Angeles, Detroit, Chicago and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
. The show gives ESPN viewers an inside look at the newest vehicles and automotive trends and technologies, including alternative fuels.

Viewers can also visit www.autotrader.com/drive to see additional exclusive footage from the auto shows, learn more about the new models and concepts featured on the show, and see the full listing of scheduled show air dates by clicking on the "Show Schedule" icon.

Hosting the show for 2007 is 12-year auto show veteran Tore Tore can refer to:
  • Tore, Scotland
  • Tore (volcano), in Papua New Guinea
See also: Töre
 Dietrich. Mark Wolocatiuk, chief instructor, Jim Russell Racing Schools, also joins the DRIVE team to provide in-depth performance reviews and analysis on high performance vehicles.

"AutoTrader.com has a well-earned reputation, second-to-none, of effectively bringing automotive shoppers and sellers together," said Tore Dietrich, host of AutoTrader.com DRIVE. "We're very excited to work with AutoTrader.com to bring the latest new models and concepts in a High Definition television experience which will not only be attractive to auto enthusiasts, but casual drivers as well. With eight HD cameras on the floor, viewers will feel like they were at the show themselves."

"The DRIVE television series supports AutoTrader.com's major commitment to reach consumers at auto shows throughout the country," said Clark Wood, vice president of marketing, AutoTrader.com. "DRIVE brings AutoTrader.com directly to auto enthusiasts, while our sponsorship of auto shows reaches automotive consumers at a local level."

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 11 million qualified buyers each month. Through innovative merchandising merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
 products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles.

AutoTrader.com is a majority-owned subsidiary majority-owned subsidiary

A firm in which more than 50% of outstanding voting stock is owned by the parent company.
 of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late . The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.

About High Impact Television

AutoTrader.com DRIVE is produced by High Impact Television (HIT), located in Irvine, California Irvine is an incorporated city in Orange County, California, United States. It is a planned city, mainly developed by the Irvine Company since the 1960s. Formally incorporated on December 28 1971, the 69.7 square mile (180.5 km²) city has a population of 202,079 (as of 2007). . HIT is a multimedia production company specializing in the automotive, technology and toy industries. HIT produces ESPN's 'DRIVE' from the Detroit, Los Angeles, Chicago and New York Auto Shows. For more information on High Impact Television, please visit: www.highimpact.tv
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 4, 2007
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