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2007 Report Explores the U.S. Retail Market for Traditional American Bread, European-Style Specialty Bread and Mexican Bread.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c72069) has announced the addition of Bread in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  2007 to their offering.

This report provides analysis and insights into the bread market that can help in positioning marketing messages, the launch of new products, and retail strategies to invigorate in·vig·or·ate  
tr.v. in·vig·or·at·ed, in·vig·or·at·ing, in·vig·or·ates
To impart vigor, strength, or vitality to; animate: "A few whiffs of the raw, strong scent of phlox invigorated her" 
 sales. Such insights include:

- Changing consumer preference for different types of bread--how much consumers are eating, and why

- How households with children as well as Hispanic households are growth-driving demographics in terms of volume, but smaller households can sometimes drive purchase of premium products

- How the industry took the blows of the low-carb frenzy and came out of it more innovative and more profitable

- Which innovations are driving the market in the short-term, and which will guide sales over the long term

- Fragmented production--does it have to be this way?

- What does the past evolution of retailers in the bread market tell us about upcoming changes?

- Why is bread consumption in decline, and will it continue falling?

- Which consumers are purchasing more premium products compared to last year? What types?

This report explores the U.S. retail market for traditional American bread, European-style specialty bread and Mexican bread:

- Fresh sandwich breads includes white, brown, and whole grain, which may be sliced or unsliced, wrapped or unwrapped

- Fresh rolls/buns/croissants

- Tortillas/taco shells including corn and flour tortillas as well as taco shells and tostadas

- Bagels/English muffins

Other refrigerated/frozen breads includes continental and specialty bread such as French baguettes, pain de champagne, Italian focaccia, Greek pita, Indian naan, chapati cha·pa·ti also cha·pat·ti  
n. pl. cha·pa·tis
A flat, unleavened, disk-shaped bread of northern India, made of wheat flour, water, and salt.
, paratha For Indo-Scythian kings of Baluchistan, see Paratarajas

Paratha is a flatbread that originated in the Indian subcontinent. It is usually made with whole-wheat flour, pan fried in ghee / cooking oil, and often stuffed with vegetables, especially boiled potatoes,
, American flatbread, sourdough, and Irish soda bread Noun 1. Irish soda bread - round loaf made with soda and buttermilk; often containing caraway seeds and raisins
quick bread - breads made with a leavening agent that permits immediate baking
.

Breads made from flour other than wheat, such as rye or oat oat

member of the plant genus Avena in the family Poaceae.


oats
see avenasativa.

oat grain
seed of Avena sativa, and as 'oats' the favored grain for the feeding of horses.
 flour, or from organic flour, and bread containing additions such as nuts and seeds, are also considered specialty bread.

Each bread type includes sales of fresh, refrigerated re·frig·er·ate  
tr.v. re·frig·er·at·ed, re·frig·er·at·ing, re·frig·er·ates
1. To cool or chill (a substance).

2. To preserve (food) by chilling.
, and frozen products.

Excluded are morning goods such as muffins, scones, sticky buns, and sweet rolls. Also excluded are home baking products, such as flour, yeast, and bread mixes, as are toast products (e.g. Melba toasts) and cakes, which may be eaten as bread substitutes. Tortilla chips and tostada chips are excluded. The consumption of bread outside the home in restaurants and catering outlets is also excluded.

This report contains US IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan.  InfoScan data.

Content Outline:

Scope and Themes

What you need to know

Definition

Data collection

Abbreviations and terms

Abbreviations

Executive Summary

Market at a glance

Fresh bread--the biggest segment exhibits less than promising sales growth

Top six manufacturers account for nearly half the sales

Supermarkets continue to sell the most bread in the U.S.

Bread consumers

Household bread usage by type

Household frequency of using fresh bread

Forms of bread used in households

Choice of retail channels for purchases in the past two weeks:

Changes in buying behavior

Importance of value proposition, health attributes, and consumer loyalty in purchasing bread

Willingness to try new products

Why consumers are eating more whole grain bread

Future trends

Bread industry is positioned for more profitable operation

Bread marketers are meeting consumer expectations

Market Drivers

Market Size and Trends

Companies and brands

The Consumer: Attitudes and Behavior

Future and Forecast

Appendix: Trade Associations

Companies Mentioned:

- Bimbo Bakeries USA

- Flowers Foods Flowers Foods (NYSE: FLO), headquartered in Thomasville, Georgia, is a leading producer and marketer of packaged bakery foods in the United States. The company operates 36 bakeries that produce breads, buns, rolls, snack cakes, and pastries, which are distributed fresh to  Bakeries Group

- George Weston George Weston (March 23, 1864 - April 6, 1924) was an American-born businessman in Canada and a municipal politician in the city of Toronto, Ontario.

Born in Oswego, New York, he was a small boy when his family moved to Canada, settling in the city of Toronto.
 Inc.

- Interstate Brands Corp.

- Pepperidge Farm Pepperidge Farm was founded in 1937 by Margaret Rudkin, who named the brand for a property her family owned in Connecticut (which itself was named for the pepperidge tree, Nyssa sylvatica). In 1961, the company was purchased by Campbell's.  

- Sara Lee
For the musician, see Sara Lee (musician). For the band, see SaraLee (band).


Sara Lee Corporation (NYSE: SLE) is a global consumer-goods company based in Downers Grove, Illinois, USA.
 Bakery Group

For more information visit http://www.researchandmarkets.com/reports/c72069.
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Publication:Business Wire
Date:Oct 19, 2007
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