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2007 Report Covers the Key Strategic Issues Facing China Mobile, Including the Importance of Subscriber Growth in China's Rural Markets to Future Prospects for China Mobile.


DUBLIN Dublin, city, Republic of Ireland
Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River.
, Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles.  -- Research and Markets (http://www.researchandmarkets.com/reports/c59696) announces the addition of IE Market Research China Mobile (Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. ) Ltd.: Competitor Insight 2007 to their offering.

This market research report on China Mobile (Hong Kong) Ltd. ("China Mobile") provides a comprehensive analysis of strategies, operational and financial metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM.  of China's largest wireless operator. The report covers the key strategic issues facing China Mobile, including the importance of subscriber subscriber,
n the person, usually the employee, who represents the family unit in relation to the prepayment plan. Other family members are
dependents. Also called
certificate holders or
enrollees.
 growth in China's rural markets to future prospects for China Mobile, TD-SCDMA TD-SCDMA Time Division Synchronous Code Division Multiple Access  roll out scenarios, 3G licensing in China, and the impact of overseas acquisitions on China Mobile's operations. The report also covers key operational data such as rural revenue growth, data usage, subscriber growth and our capex estimates. We also cover some key aspects of China Mobile's financials and provide forecasts for 2007 and 2008.
Content Outline:
Strategic Outlook
Rural Market will be a key driver for growth at China Mobile
Demand dynamics are ripe for leaping fixed line as primary mode of
 communication
Rural taxes in China are coming down, creating greater disposable
 income for consumers
Cheap handsets and service credits also driving rural demand growth
China Mobile has an advantage over fixed line operators
Unicom cannot compete on price, coverage or brand in the short term in
 rural China
TD-SCDMA rollout scenario, 3G licensing and regulatory impacts on
 China Mobile
2009 will likely see some regulatory action against China Mobile
China Mobile relatively cautious about overseas acquisitions
China Mobile will not aggregate VAS alone
Operational Summary and Forecasts
Rural, data and usage drove revenue growth
Pricing will stabilize going forward
IEMR raises subscriber growth and capex estimates for 2006 - 2008
Financial Summary and Forecasts
China Mobile continues to be the dominant player in the China market
Has accounting at China Mobile become more conservative?
IEMR Revising up 2006 and 2007 net profit estimates
List of Tables
Table 1: Reported operating metrics, 1H04 - 1H06
Table 2: Key revenue breakdown
Table 3: IEMR Estimates and Valuations
Table 4: Write-off and depreciation analysis
Table A1: Key Operational Data and Forecasts, 2004 - 2008
Table A2: Key Performance Metrics and Forecasts, 2004 - 2008


For more information visit http://www.researchandmarkets.com/reports/c59696.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 14, 2007
Words:362
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