2007 Men Online Report Focuses on an Expanding but Elusive Segment of US Internet Users--Men 18 To 34.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c70654) has announced the addition of new eMarketer report Men Online: Reaching 18-to-34 Year Olds to their offering. US men age 18 to 34 comprise nearly 27% of the total male Internet user Internet user n → internauta m/f Internet user Internet n → internaute m/f population, but they are elusive. They continue to watch fewer hours of TV and spend more time online, playing games, downloading downloading - download videos, music and podcasts and sometimes shopping. The Men Online report focuses on an expanding but elusive segment of US Internet users--men 18 to 34. Although hard to catch, advertisers and marketers are quickly learning that the right mix of media can make an impression on this important target group. Key questions the "Men Online" report answers: * How many men age 18 to 34 use the Internet? * Which media do young men prefer for receiving advertising messages? * Where and how do young men watch video online? * Are online video games See video game console. viable branded entertainment Branded Entertainment, also known as Branded content or Advertainment, is the combination of an audio-visual program (TV, radio, podcast, etc.) and a brand. It can be initiated either by the brand or by the broadcaster. platforms for young men? * How many young men listen to podcasts? * How do young men shop and make purchases online? And many others... The Men Online report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make the right business decisions--right now. Content Outline: * Executive Summary US Male Internet Users, by Age, 2006 & 2011 (thousands and % of total) * Issues & Questions * The eMarketer View * Male US Internet Users * Online Activities * Online Video * Podcasting Recording a non-music audio broadcast (news, sports, discussion, etc.) in the MP3 format for playback in a digital music player. See podcast. * Social Networking Sites A Web site that provides a virtual community for people interested in a particular subject or just to "hang out" together. Members create their own online "profile" with biographical data, pictures, likes, dislikes and any other information they choose to post. * Online Gaming See gaming. * Online Shopping * Conclusion * Related Information and Links * Related Links * Contact * Report Contributors * About eMarketer * A Trusted Resource For more information visit http://www.researchandmarkets.com/reports/c70654 |
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