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2006 NBA All-Star to Be Televised in a Record 215 Countries in 44 Languages; A Record Number of Media Outlets From China Televising All-Star; Free Television Coverage of All-Star to Air for First Time in Spain.


HOUSTON -- The 2006 NBA NBA
abbr.
1. National Basketball Association

2. National Boxing Association

NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (=
 All-Star events will be televised in a record 215 countries by 103 telecasters in 44 languages. A total of 302 international media members from 38 countries and territories are scheduled to converge in Houston for NBA All-Star festivities fes·tiv·i·ty  
n. pl. fes·tiv·i·ties
1. A joyous feast, holiday, or celebration; a festival.

2. The pleasure, joy, and gaiety of a festival or celebration.

3.
.

The international media coverage on-site includes 52 television and radio networks and web sites, with 19 broadcasting live from commentary positions in the arena including: CCTV CCTV
abbr.
closed-circuit television


CCTV closed-circuit television
 (China), Canal+ (France), Solar Entertainment (Philippines), Canal+ (Spain) and Sport 5 (Israel).

"NBA All-Star Weekend showcases the best basketball players in the world and we are excited to provide our global audience with unprecedented coverage from Houston," said Scott Levy Scott Levy may refer to:
  • Scott Levy, an American professional wrestler, better known by his ring name, Raven.
  • Scott Levy (actor), is an American actor.



Scott Anthony Levy
, Senior Vice President, NBA International Recently, the National Basketball Association has been trying to promote its game internationally. As more and more international players are making the NBA rosters, the league is getting more attention outside of the U.S.  Television and Marketing Partnerships. "The worldwide interest in All-Star continues to grow as demonstrated by our expanded distribution and the increased on-site presence of our partners."

Spain

Twelve million homes in Spain will be able to watch their countryman, Memphis Grizzlies This is an article about the National Basketball Association team; for the defunct World Football League team, see Memphis Southmen.

The Memphis Grizzlies are a professional basketball team based in Memphis, Tennessee.
 forward Pau Gasol Pau Gasol Sáez (born July 6 1980, in Barcelona, Catalonia, Spain) is a 2.13 m (7'0") Catalan[1] Spanish[2] basketball player. Gasol played in the Spanish ACB League for FC Barcelona, where he had an average of 11.3 points per game. , play in his first All-Star Game which will be televised on the free-to-air channel, Cuatro cuat·ro  
n. pl. cuat·ros
A small guitarlike instrument of Latin America, usually having four or five pairs of strings.



[Spanish, from Latin quattuor, four; see quatrain.]
. Toronto Raptors guard Jose Calderon (Spain) will be joining Cuatro on-site in Houston to provide his expert analyses during All-Star events, which will also air on Sogecable's other networks, Canal+ and Canal+ Deporte 2.

China

A record seven electronic media outlets from China (CCTV, Beijing TV, Shanghai TV, Guangdong TV, Liaoning TV, Guangdong Radio and SOHU.com) will be on-site. Houston Rockets center Yao Ming (China) will start a fourth consecutive time this year in front of his home crowd in Houston.

For the first time, the NBA and CCTV will air a customized feed with bonus features, including an isolated camera that will focus on one player continuously and wireless microphones that will capture various players' remarks throughout the All-Star Game. A live fan blog will simultaneously be posted on CCTV and NBA.com/china during the game representing an unprecedented interactive broadcast cooperation that will allow fans in China to connect live with the NBA.

Argentina

America TV of Argentina will broadcast the All-Star Game live, reaching more than 11 million television households throughout the country. America TV aired its first-ever NBA game last season, with coverage of the All-Star Game in Denver. This season, Argentina native Andres Nocioni anchors the second year players as they face off against the rookies in the T-Mobile Rookie Challenge.

NBA Media

For the first time, NBA TV, the league's 24-hour television network, will offer a live all-access pass to viewers in 41 countries featuring 20 hours of live programming, player interviews, East/West shootarounds, live press conferences as well as pre and post game coverage of events.

NBA.com, the official Web site of the NBA, will provide coverage to fans around the world with live audio broadcasts of the All-Star Game in 13 languages: Cantonese, English, French, German, Greek, Hebrew, Lithuanian, Macedonian, Mandarin, Polish, Portuguese, Spanish and Tagalog.

There will be nine new telecasters broadcasting All-Star events for the first time including: Jak TV (Indonesia), LNK LNK Love and Kisses
LNK Lincoln, NE, USA - Municipal Airport (Airport Code)
LNK Laisvas Nepriklausomas Kanalas (Lithuanian TV)
LNK Linkcentre (website) 
 and TV1 (Lithuania), TV4 (Macedonia), Sports+ (Malta), TVC TVC Traditional Values Coalition
TVC Televisió de Catalunya (Catalan Public Broadcasting Company, Catalonia, Spain)
TVC Television Commercial
TVC Thrust Vector Control
TVC Texas Veterans Commission
TVC Total Variable Cost
 (Mexico), Sport Klub (Serbia-Montenegro), MCTV MCTV Mid-Canada Television
MCTV Midland Community Television
MCTV Multi-Channel Television
MCTV Man Carrying Test Vehicle (NASA) 
 (Uruguay).

Special sweepstakes were conducted by eight of the NBA's global broadcast partners (Canal+ France, Premiere Germany, Sky Italia, Canal+ Nordic, Canal + Horizons, Be TV, Prime Flanders and MBC-ESPN) that will send 18 winners from three continents (Europe, Asia, Africa) to the 2006 NBA All-Star festivities. The lucky winners will meet NBA players, live the NBA experience first-hand, and share their All-Star journey in a daily blog, consisting of photos and messages that will appear on NBA.com and a majority of its global destinations.

About the NBA

The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada.

During the 2005-06 season, the NBA will distribute 44,000 hours of programming to 215 countries and territories in 43 languages. The league's worldwide reach can also be seen with 82 international players on NBA rosters. Domestically, the NBA will broadcast 142 games on national television this season on ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
, TNT TNT: see trinitrotoluene.
TNT
 in full trinitrotoluene

Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene.
, ESPN ESPN Entertainment and Sports Programming Network  and ESPN2, and is on pace to eclipse attendance records for the third consecutive season.

NBA TV, launched in 1999 as the first 24-hour television channel created and operated by a professional sports league, will be distributed to 41 countries. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents, NBA.com gets more than half of its visitors from outside the United States and the league has a record 19 global and country-specific marketing partners.

As fans witness tremendous performances on the court, some of the NBA's most significant efforts occur off the court. This past year, the league launched its most ambitious community outreach endeavor, NBA Cares. Over a five-year span, players and teams will raise and contribute $100 million for charity, donate more than one million hours of volunteer service to communities worldwide, and build more than 100 educational and athletic facilities where children can learn and play. For more information on the NBA, visit NBA.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 15, 2006
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