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2006 Japanese Toys and Games Industry Faces Setbacks.


DUBLIN Dublin, city, Republic of Ireland
Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River.
, Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles.  -- Research and Markets (http://www.researchandmarkets.com/reports/c49968) has announced the addition of the Euromonitor International report: Toys and Games in Japan to their offering.

Our Toys and Games in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2006-2011 illustrate how the market is set to change.

Product coverage includes: traditional toys and games and video games See video game console.  

Data coverage: market sizes (historic and forecasts), company shares, and distribution data

Why buy this report?

* Get a detailed picture of the toys and games industry

* Pinpoint growth sectors and identify factors driving change

* Understand the competitive environment, the market's major players and leading brands

* Use five-year forecasts to assess how the market is predicted to develop

Extract To decompress. WinZip and other decompression utilities use the term to mean "pulling out" the original files from the compressed archive. See WinZip and data compression.  from Executive Summary:

2006 Japanese Japanese (jăp'ənēz`), language of uncertain origin that is spoken by more than 125 million people, most of whom live in Japan. There are also many speakers of Japanese in the Ryukyu Islands, Korea, Taiwan, parts of the United States, and  toys and games industry faces setbacks

Industry setbacks, which reduced the overall value sales of Japanese toys and games in the review period, included changing consumer preferences, increased competitiveness that led to aggressive price discounts, and market saturation In economics, "market saturation" is a term used to describe a situation in which a product has become diffused (distributed) within a market; the actual level of saturation can depend on consumer purchasing power; as well as competition, prices, and technology.  on account of the declining birth rate. In 2006, overall value sales declined by 4% from 2001.. The economic setbacks experienced by Japan led to more consumers being reluctant to spend on more expensive toys.

Miniature miniature

much smaller in size than normal animals of the species, but with normal proportions. Animals born prematurely are miniatures but show evidence of prematurity in their haircoat, unerupted teeth and immature hooves.
 and collectible collectible

An asset of limited supply that is sought for a variety of reasons including, it is hoped, an increase in value. Stamps, antiques, coins, and works of art are among the many things usually classified as collectibles.
 toys showed positive performance

Despite the weak performance of the Japanese toys and games sector in 2006, when their overall sales declined by 0.9%, sales of the activity/construction, model vehicles and soft/plush toys sub-sectors all experienced positive growth. This reflected the change in market preferences, especially among adults, towards collectible toys and games. As the Japanese are increasingly favouring miniature and collectible toys, manufacturers have made this an avenue for growth.

Topics Covered

Toys and Games - Japan: Market Insight

Executive Summary

Key Trends and Developments

Market Data

Definitions

Toys and Games - Japan: Local Company Profiles

Capcom Co Ltd - Toys and Games - Japan

Strategic Direction

Key Facts

Company Background

Production

Competitive Positioning

Epoch Co Ltd - Toys and Games - Japan

Strategic Direction

Key Facts

Company Background

Production

Competitive Positioning

Kawada Co Ltd - Toys and Games - Japan

Strategic Direction

Key Facts

Company Background

Production

Competitive Positioning

Namco Ltd - Toys and Games - Japan

Strategic Direction

Key Facts

Company Background

Production

Competitive Positioning

Square Enix For the Spanish municipality, see .
The Enix Corporation (株式会社エニックス 
 Co Ltd - Toys and Games - Japan

Strategic Direction

Key Facts

Company Background

Production

Competitive Positioning

Traditional Toys and Games - Japan: Sector Briefing

Headlines See syndication format.  

Trends

Competitive Landscape

Prospects

Sector Data

Video Games - Japan: Sector Briefing

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Companies Mentioned

* Capcom Co Ltd

* Epoch Co Ltd

* Kawada Co Ltd

* Namco Ltd

* Square Enix Co Ltd

For more information visit http://www.researchandmarkets.com/reports/c49968
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 8, 2007
Words:485
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