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2005 North American Ag communications agencies.


It is time again for Agri Marketing magazine's annual listing of agricultural communications agencies throughout North America. Agencies supplying financial documentation have their figures listed in bold typeface. If an area of a listing is left blank, or a category is not included, the agency has chosen not to report that information. Page 50 lists the largest ag agencies for 2005, along with the largest from 2004, based on income in six categories: 1) largest agencies by ag income; 2) largest agencies by advertising income; 3) largest agencies by public relations income; 4) largest agencies by sales promotion income; 5) largest agencies by direct marketing income; and 6) largest agencies by Web-based/electronic marketing income.

You may reference this listing by visiting the Special Features section on agrimarketing.com.
5METACOM
Carmel, Ind.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees       28

Media Usage
Advertising                          35%
Public relations                     25%
Sales promotion                       5%
Direct marketing                     10%
Internet marketing                   20%
Other                                 5%

ADCULTURE GROUP
Minneapolis; Calgary, Alberta; Montreal,
Quebec; Mississauga, Ontario

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees

Agribusiness Clients: AAFC (projects), 2004;
Agricore United, 2001; Becker Underwood (projects),
2004; Cargill Specialty Canola Oils, 2002;
NK Brand Syngenta Seeds USA, 1995; Prionics
(projects), 2004; Proven Seed; Schering-Plough
Animal Health, 2000; Syngenta Crop Protection,
1991; Syngenta Seeds Canada, 1995; Zymetrics,
2004

ADFARM
Kansas City, Mo.; Calgary, Alberta;
Guelph, Ontario; Fargo, N.D.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $8,821      $8,821
No. of employees         83          83

Media Usage
Advertising                          52%
Public relations                     15%
Sales promotion                      12%
Direct marketing                     18%
Internet marketing                    3%
Other

Agribusiness Clients: Advantage Seeds, 2004;
Agrium (projects), 2003; Alberta Agriculture,
Food and Rural Development (projects), 2003;
American Crystal Sugar, 1999; Bayer Animal
Health Canada, 1999; Bayer CropScience Canada,
1989; Bayer CropScience, 2000; Black Gold
Potatoes (projects), 2004; Bioenterprise, 2004;
Brandt Manufacturing, 1999; Beefbooster, 2000;
Canadian Farm Business Management Council
(projects), 1999; Canadian Food Grains Bank,
1999; Canadian International Farm Equipment
Show, 2003; Canadian Seed Growers Association,
1984; Case IH Dealers, 1978; CNH (projects),
1989; CropLife Canada (projects), 2003;
Cultiva, 2003; Dow AgroSciences Canada, 1987;
Farmscan, 2003; George Morris Centre, 2000;
Goodyear (projects), 2004: Haybuster/Duratech,
1995; Heartland Hybrids (projects), 2002; Merial
Canada, 2001; Meyers Norris Penny, 1994;
Morris Industries (projects), 2003; Mycogen
Seeds Canada, 1998; Nexera, 1999; Nitragin,
2003; North Dakota Soybean Council (projects),
2003; North Dakota Wheat Commission (projects),
2004; Novartis Animal Health (Canada),
2003; Ontario Dairy Herd Improvement (projects):
1998; RBC Royal Bank, 1987; Redball LLC
(projects), 2003; SeCan, 2001; UFA, 2002;
University of Guelph (projects), 2000; Wil-Rich
(projects), 2002; Vanderhove Seeds, 2004

AGRAMERICA
Cleveland, Ohio

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees        2

Agribusiness Clients: Drawbridge Studio
(projects), 2003; Kincaid Inc. (projects), 1996;
Magnum Cable, 2000

ARCHER>MALMO INC.
Memphis, Tenn.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees       135           20

Media Usage
Advertising                          30%
Public relations
Sales promotion                      30%
Direct marketing
Internet marketing                   30%
Other                                10%

Agribusiness Clients: AGCO (projects), 2004;
Cargill Cotton (projects), 1982; PIC USA
(projects), 2004; Valent USA, 2001; Valent
BioSciences, 2002

AYRES KAHLER
Lincoln, Neb.; Omaha, Neb.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $2,900        $900         $150
No. of employees         30          10

Media Usage
Advertising                          20%
Public relations                     20%          60%
Sales promotion                      15%          20%
Direct marketing                     15%           5%
Internet marketing                   10%
Other                                20%          10%

Agribusiness Clients: Baldwin Filters (projects),
2003; Diversified Financial Services (projects),
2002; Farmers National (projects), 2003;
Firestone Ag Tires (projects), 1996; Hoegemeyer
Hybrids, 2000; Rain & Hail Insurance (projects),
2004; Stauffer Seeds, 1998; TierOne Bank, 1948;
Triton Genetics, 2002; Valmont Irrigation, 1961

Producer-Funded Clients: Lower Brule Farm
Corp., 2004; Nebraska Ag Industry (projects),
2003; Nebraska Soybean Board (projects), 1997

BADER RUTTER
ASSOCIATES INC.
Brookfield, Wis.; Lincoln, Neb.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $16,893     $13,786
No. of employees         139         100

Media Usage
Advertising                           44%
Public relations                      33%
Sales promotion                        3%
Direct marketing                      15%
Internet marketing                     5%
Other

Agribusiness Clients: Dow AgroSciences,
1981; John Deere Credit, 2002; Lange
Stegmann, 2000; Merial Ltd., 2000; Merial
Canada Inc., 2000; Mosaic, 1993; Mycogen
Seeds, 1997

BIGG/GILMORE
COMMUNICATIONS
Kalamazoo, Mich.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $6,000       $1,400
No. of employees         60           10
Media Usage
Advertising
Public relations
Sales promotion
Direct marketing
Internet marketing                   100%
Other

Agribusiness Clients: Greenstone Farm Credit
Services (projects), 2001; Pfizer Animal Health,
2003

BLASDEL CLEAVER SCHWALBE

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees        7           7

Media Usage
Advertising                        25%
Public relations                   40%
Sales promotion                    10%
Direct marketing                   10%
Internet marketing                  5%
Other                              10%

Agribusiness Clients: AgriStar Global Network
(projects), 2004; AMVAC Chemical Corporation
(projects), 2003; Boehringer Ingelheim
Vetmedica Inc.--Swine Division, 2004;
Fluence/AgriChem (projects), 2004; Foliar
Nutrients Inc. (projects), 2003; High Plains
Journal (projects), 2004; MachineryLink Inc.,
2003; Meredith Corporation (projects), 2005;
Morse Enterprises Limited Inc.--KeyPlex, 2004;
Tessenderlo Kerley Corporation (projects),
2003; Vance Publishing--Crop Division, 2004

Producer-Funded Clients: Livestock Marketing
Association (projects), 2004; National Corn
Growers Association (projects), 2003

BRIGHTON AGENCY INC.
St. Louis

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $10,000      $5,000       $1,500
No. of employees          70          35

Media Usage
Advertising                           30%          20%
Public relations                      25%          60%
Sales promotion
Direct marketing                      20%
Internet marketing                    25%
Other

Agribusiness Clients: BASF, 1997; Delta & Pine
Land Company, 2004; Iron Solutions, 2004;
Missouri Department of Agriculture, 2001;
Royal Carlin, 1989; Sundowner Trailers, 1998;
Tri Pro Specialties, 1999

Producer-Funded Clients: National Corn
Growers Association--World of Corn (projects),
1999

BROADHEAD + CO.
Minneapolis; Des Moines, Iowa;
Sacramento, Calf.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $1,100
No. of employees          8           8

Media Usage
Advertising                          25%
Public relations                     25%           40%
Sales promotion                      20%           60%
Direct marketing                     20%
Internet marketing                    5%
Other

Agribusiness Clients: Adayana, 2002; AGCO
Application (projects), 2005; Ecolab (projects),
2002; Emerald BioAgriculture, 2002; Novecta,
2003; Raven Industries, 2004; UPI, 2004

Producer-Funded Clients: National Corn
Growers Association (projects), 2001

BRYANT, LAHEY & BARNES INC.
Mission, Kan.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *        $527         $432
No. of employees         5            5

Media Usage
Advertising                          85%
Public relations                      5%
Sales promotion                       2%
Direct marketing                      3%
Internet marketing                    5%
Other

Agribusiness Clients: Lextron Inc, 1983;
MULTIMIN USA, 2003; Schering-Plough Animal
Health, 1983; Stone Manufacturing, 1986

CHM COMMUNICATIONS INC.
Montreal, Quebec

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees        9           9

Media Usage
Advertising                        30%
Public relations                   10%
Sales promotion                    20%
Direct marketing                   20%
Internet marketing                 10%
Other                              10%

Agribusiness Clients: Schering-Plough Animal
Health, 1983; Dow AgroSciences, 1997

CANYON COMMUNICATIONS
Mesa Ariz.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees       13          10

Media Usage
Advertising                        25%
Public relations                   40%
Sales promotion                    20%
Direct marketing
Internet marketing                 15%
Other

Agribusiness Clients: Fertizona, 2003; Gowan
Company, 1999; Pursell Technologies Inc.,
1999; RSC Equipment Rental, 2004; Sythe and
Spade, 2004; Toro Irrigation, 2004

CHARLESTONI|ORWIG INC.
Hartland, Wis.

                                              Producer
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $7,339       $5,108        $228
No. of employees         54           38

Media Usage
Advertising                           38%
Public relations                      16%          5%
Sales promotion                       72%         40%
Direct marketing                      16%
Internet marketing                    18%
Other                                             45%

Agribusiness Clients: Alcide Corporation,
2001; Arm & Hammer Animal Nutrition, 2001;
Brillion Farm Equipment, 1996; Cryoport
Systems Inc., 2000; Dairyland Seed Company
Inc., 1993; ExSeed Genetics LLC, 1998; Hoard's
Dairyman, 2003; Nutra-Park, 2003; Pfizer
Animal Health, 2001; Smithfield Beef Group,
1994; Smithfield Foods Inc., 2003; Veterinary
Medical Group, 2004; Wisconsin Equine Clinic
Inc., 2004; Woods Equipment Company, 1999

Producer-Funded Clients: Cattleman's Beef
Board, 2003; Holstein Association, 2003;
National Livestock Producers, 2003;
Professional Diary Heifer Growers Association,
2002; Professional Dairy Producers of
Wisconsin, 2002; Wisconsin Milk Marketing
Board, 2001

COLLE + MCVOY MARKETING
COMMUNICATIONS
Minneapolis

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees       171

Agribusiness Clients: Absorbent Technologies,
2004; Agriliance, 1994; AgStar Financial
Services, 2001; Case IH, 2002; CHS (including
foods, grain and Cenex-branded energy products),
1994; CNH, 2002; CROPLAN GENETICS,
2000; Farm Credit Services of Mid-America,
2002; IDEXX, 1999; New Holland, 2002;

Producer-Funded Clients: North American
Olive Oil Association, 2002

COUNTRYSIDE MARKETING INC.
Menomonee Falls, Wis.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees        3           3

Media Usage
Advertising                        20%
Public relations                   50%
Sales promotion
Direct marketing
Internet marketing
Other                              30%          100%

Agribusiness Clients: Alliance Ag Services
LLC, 2004; American Bankers Association,
1996; Capital Agricultural Property Services,
1999; Daughhetes & Parks PC, 2004; Farm
Financial Standards Council, 1994; Illinois
Society of Professional Farm Managers and
Rural Appraisers, 2003; john greene Land
Company, 2004; Land Pro LLC, 2003; Prudential
Financial, 2003

Producer-Funded Clients: National Corn
Growers Association (projects), 2001

CRAGHEAD & HARROLD INC.
Wichita, Kan.; Overland Park, Kan.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees        7           2

Media Usage
Advertising                        15%
Public relations                    5%
Sales promotion                    50%
Direct marketing                   20%
Internet marketing
Other                              10%

Agribusiness Clients: Alma Creamery, 2004

CS&A MARKETING
COMMUNICATIONS
Bloomington, Ill.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees       25

Media Usage
Advertising                        50%
Public relations                   15%
Sales promotion                    10%
Direct marketing                   15%
Internet marketing                  5%
Other                               5%

Agribusiness Clients: Dickey-john Corporation,
2002; ForTheFarm.com, 1999; The Kent Group
(Kent Feeds, Evergreen Feeds) (projects), 1997;
Lechler Inc. (Ag Products Division), 2002;
Pfister Seed Company, 1995; Precision Planting,
2002; Yetter Manufacturing, 2001

DAVID & ASSOCIATES
Hastings, Neb.; Grand Island, Neb.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $1,255        $557         $230
No. of employees         14           8

Media Usage
Advertising                          40%          40%
Public relations                     15%          55%
Sales promotion                      35%
Direct marketing                      5%
Internet marketing
Other                                 5%           5%

Agribusiness Clients: ACCO Feeds (projects),
2001; AcuaBiotec (projects), 2000; Ag and Food
Associates (projects), 2003; Brownie Systems,
2000; Cargill Animal Nutrition (Nutrena, ACCO,
Record Rack & Agway brands), 1994; Circle
Seed, 2003; Excel Corporation (projects), 2001;
First Ag (projects), 2002; Global Industries
(MFS/York/Stormor), 1997; Kugler Company,
1987; Nebraska BioClean (projects), 2003;
Oneok Energy Marketing, 2003; Quality
Irrigation (projects), 2002; Response Products,
2003; Sentinel Building Systems (projects),
2000; 21st Century Equipment/The Mercantile
(projects), 2002

Producer-Funded Clients: Business Beyond the
Farm (projects), 2003; Center for Applied Rural
Innovation (projects), 2003; Clean Fuels
Development Coalition (projects), 1993; E-10
Unleaded with Ethanol Coalition, 2002; Kansas
Corn Commission (projects), 2001; National
Corn Growers Association (projects), 2002;
Nebraska Ag Industry Partnership (projects),
2003; Nebraska Beef Council (projects), 2003;
Nebraska Corn Board, 1987; Nebraska Corn
Growers Association, 1988; Nebraska
Department of Agriculture (projects), 1998;
Nebraska Ethanol Board, 1984; Nebraska Pork
Producers Association (projects), 1991; U.S.
Grains Council (projects), 2003; U.S. Meat
Export Foundation (projects), 2003; Various
ethanol project equity drives, 2003

DAVIS HARRISON DION
Chicago

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $2,600        $224
No. of employees         25           5

Media Usage
Advertising                          75%
Public relations
Sales promotion                      10%
Direct marketing                     15%
Internet marketing
Other

Agribusiness Clients: Degussa, 1997; Iowa
Farmer Today, 1985; Pet Ag Inc., 1987

DUDNYK GROUP OF
MARKETING COMPANIES
Horsham, Pa.; Raleigh, N.C.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees       24           6

Media Usage
Advertising                        70%
Public relations                   20%
Sales promotion
Direct marketing
Internet marketing                 10%
Other

Agribusiness Clients: BASF Global Agricultural
Products, 1989; Schering-Plough Animal Health
--Aquaculture, 2003

THE DUFF CO.
Kansas City, Mo.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *                    $1,500         $80
No. of employees       10             10

Media Usage
Advertising                           25%         25%
Public relations                      35%         45%
Sales promotion                       10%
Direct marketing                      15%         25%
Internet marketing                     5%
Other                                 10%

Agribusiness Clients: ABI Alfalfa Inc., 2000;
Agri-Labs/TradeWinds, 2002; Crompton Corp./
Uniroyal Chemical, 1990; Felton International,
2002; Gustafson LLC (Seed Amendments),
1988; Hytest Seeds, 1998;

Producer-Funded Clients: Dairy Farmers of
America (projects), 1998; NTOK Cotton, 2004

FLEISMAN-HILLARD INC.
Kansas City, Mo.; Houston; Sacramento,
Calif.; Minneapolis; Washington, D.C.;
New York; Chicago

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees

FRUEHLING
COMMUNICATIONS INC.
San Diego

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $1,200       $1,054
No. of employees         10           10

Media Usage
Advertising                           53%
Public relations                      15%
Sales promotion
Direct marketing                      20%
Internet marketing
Other                                 12%

Agribusiness Clients: Agrigator Inc., 2000;
AutoFarm, 2001; Britz Inc., 2002; Crompton
Crop Protection, 1986; Montana Tractor, 2004

GIBBS SOELL INC.
New York; Chicago; Raleigh, N.C., San
Francisco

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $15,095      $7,661
No. of employees         102          40

Media Usage
Advertising
Public relations                     100%
Sales promotion
Direct marketing
Internet marketing
Other

Agribusiness Clients: Cargill, 2002; GE Rail
Services, 2004; Georgia-Pacific, 2004;
Honeywell International, 1971; NatureWorks
LLC, 1998; Syngenta Crop Protection, 2000;
Syngenta Seeds, 2002

GINTY JOCIUS & ASSOCIATES
Guelph, Ontario

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees       10           3

GROUP LEAF LLC
Hudson, Wis.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees        3           2

Media Usage
Advertising                        30%           50%
Public relations                   10%           25%
Sales promotion                    45%           15%
Direct marketing
Internet marketing                 15%
Other

Agribusiness Clients: BFI Innovations Inc.
(projects), 2003; Geringhoff US (projects),
2003; Minnesota Agri-Growth Council (projects),
2004; PIC USA (projects), 2004;
Wisconsin Association of Agricultural
Educators, 2003

Producer-Funded Clients: Minnesota Turkey
Research & Promotion, 2004

HANSEN COMMUNICATIONS
Kankakee, Ill.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees        1           1

Media Usage
Advertising
Public relations                   85%
Sales promotion
Direct marketing
Internet marketing                 15%
Other

Agribusiness Clients: Ag Reports, 1990; Agri-King,
2000; Balchem Encapsulates (projects),
2004; Diamond V Mills, 1996; Kemin Americas
(projects), 2002

HEYDAY COMMUNICATIONS, INC.
Saskatoon, Saskatchewan

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees        5           5

Media Usage
Advertising                        60%
Public relations                   10%
Sales promotion                    10%
Direct marketing                   15%
Internet marketing                  5%
Other

Agribusiness Clients: Agrotain International,
2003; Honey Bee Manufacturing, 2004;
Monsanto Canada, 1999; Philom Bios, 1997;
Redekap Manufacturing, 2004; Seed Hawk,
2004; UAP Canada, 2002

HICKMAN & ASSOCIATES INC.
Carmel, Ind.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $2,000       $1,000
No. of employees         20            3

Media Usage
Advertising                           35%
Public relations                      65%
Sales promotion
Direct marketing
Internet marketing
Other

Agribusiness Clients: Deere & Company (projects),
2004; OmniSTAR Inc., 1998; Thomas
Jefferson Agricultural Institute, 2001; W.K.
Kellogg Foundation--Food Systems and Rural
Development, 1998

THE INTEGER GROUP
Des Moines, Iowa

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees       125          25

Agribusiness Clients: Firestone Agricultural
Tire Division, 1991; Garst Seed Company, 2002

Producer-Funded Clients: Dairy Management
Inc., 2002; National Cattlemen's Beef
Association, 2004

THE JACKSON GROUP
Indianapolis, Ind.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees       250

Agribusiness Clients: Caterpillar, 1997; Cargill
AgHorizons, 2003; McKillip Seeds, 2004

Producer-Funded Clients: Indiana Soybean
Board, 1995

JONES AND THOMAS INC.
Decatur, Ill.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $3,300       $2,400
No. of employees         31           21

Media Usage
Advertising                           85%
Public relations                      15%
Sales promotion
Direct marketing
Internet marketing
Other

Agribusiness Clients: Archer Daniels Midland
Co., 1986; DICKEY-john Inc., 2003; Matsutani
America, 2000

LATORRA, PAUL & MCCANN INC.
Syracuse, N.Y.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $3,900       $2,400
No. of employees         33

Media Usage
Advertising                           44%
Public relations                       8%
Sales promotion                       20%
Direct marketing                      25%
Internet marketing                     3%
Other

Agribusiness Clients: Dairy One, 2002; Fort
Dodge Animal Health, 1987; Keenan USA, 2003;
LEAD NY, 2002; Pennfield Feeds, 2003

Producer-Funded Clients: American Dairy
Association, 1980

LEFT FIELD CREATIVE
St. Louis

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees        2

Media Usage
Advertising                        65%
Public relations
Sales promotion                    35%
Direct marketing
Internet marketing
Other

Agribusiness Clients: Purina Mills--Family
Flock & Backyard Animal Business Group, 2002;
Purina Mills--Horse Business Group, 2002;
Purina Mills--Show Feed Business Group,
2002; Purina Mills--Wild Game Feeds &
Outdoor Business Group, 2001

AL PAUL LEFTON COMPANY INC.
Philadelphia

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees       50           8

Agribusiness Clients: Cerexagri Inc.
(subsidiary of ATOFINA Chemicals), 2002

LEPOIDEVIN RICKINGER GROUP
Brookfield, Wis.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $1,027        $720
No. of employees         10          10

Media Usage
Advertising              40%
Public relations         20%
Sales promotion           5%
Direct marketing         20%
Internet marketing       15%
Other

Agribusiness Clients: Heska Corporation,
2003; Exosect Ltd., 2005; ImproMed, 2002;
Luitpold Equine Health, 2003; Schering-Plough
Animal Health, 2003; Star Horse Products,
2001; Vet-Stem, 2005

LESSING-FLYNN
Des Moines, Iowa

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees       14           12

MANGAN HOLCOMB
RAINWATER CULPEPPER
Little Rock, Ark.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees       28           10

Media Usage
Advertising                         70%
Public relations                    25%
Sales promotion
Direct marketing                     5%
Internet marketing
Other

Agribusiness Clients: Delta Plastics Inc., 2004;
Intime Inc., 2004; RiceTec, 1998; Riggs Tractor
Company, 1998; Stihl Southwest, 1993

MARTIN I WILLIAMS ADVERTISING
Minneapolis

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees       192          37

Media Usage
Advertising                         65%
Public relations
Sales promotion
Direct marketing                    15%
Internet marketing                  20%
Other

Agribusiness Clients: Syngenta Crop
Protection, 1985

MATHIS, EARNEST
VANDEVENTE
Cedar Falls, Iowa; Des Moines, Iowa;
Cedar Rapids, Iowa

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $2,700        $280
No. of employees         43           8

Agribusiness Clients: John Deere Power
Systems (projects), 2003; John Deere Tractor
Works (projects), 2002; John Deere Waterloo
Works (projects), 1999; Rabo Ag Services,
1999; Soppe Systems, 2004

MCCORMICK COMPANY
Kansas City, Mo.; Des Moines, Iowa; Fort
Worth, Texas

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $11,424     $10,396        $490
No. of employees          80          71

Media Usage
Advertising                           65%         70%
Public relations                      15%         15%
Sales promotion                       10%          5%
Direct marketing                       8%         10%
Internet marketing                     2%
Other

Agribusiness Clients: Agri Laboratories
(projects), 2001; Allflex USA Inc., 1990; AZTX Cattle
Co. (projects), 1981; Cactus Feeders (projects),
1987; DuPont Crop Protection 2002; Elanco
Animal Health (Cattle Business Unit), 1999;
Gustafson LLC, 2000; Iowa ProAg (projects),
2002; Ivy Animal Health, 1996; Kemin, 2000;
MicroBeef Technologies Inc. (projects), 1992;
Murphy Farms, 1997; Pioneer Hi-Bred
International Inc., 1969; Prestage-Stoecher
Farms, 2000; Vetlife (Division of Ivy Animal
Health Inc.), 1996; Unverferth Manufacturing
(projects), 2002

Producer-Funded Clients: Coalition to Support
Iowa's Farmers (projects), 2003; Iowa
Cattleman Association (projects), 2000; Iowa
Quality Beef Supply Co-op (projects), 2000;
Kansas Livestock Association (projects), 2003;
National Cattlemen's Beef Association (projects),
2004; National Pork Producers Council (projects),
2003; Texas Cattle Feeders Association,
1978

E.W. MCDANIELS MARKETING
COMMUNICATIONS
Pekin, Ill.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $1,400        $365          $95
No. of employees         20          10

Media Usage
Advertising                          20%          20%
Public relations                      5%           5%
Sales promotion                       5%          10%
Direct marketing                     50%          50%
Internet marketing                   10%
Other                                10%           5%

Agribusiness Clients: Advance Trading Inc.,
1991; AgriGold Hybrids, 2002; CNH America
LLC--DMI, Case IH and New Holland Brands
(projects), 1967; Diener Seeds, 2004;
Equipment Technologies, 1998; FBI Buildings,
2003; Rawson Controls, 2003; Walterscheld,
2004

Producer-Funded Clients: Illinois Soybean
Checkoff Board (projects), 1993

THE MCFARLAND GROUP
Elm Grove, Wis.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $1,300
No. of employees          6

Media Usage
Advertising                        50%
Public relations                   20%
Sales promotion                    20%
Direct marketing                   10%
Internet marketing
Other

Agribusiness Clients: CE Attachments Inc.,
2001; Gehl Company, 1986

MEYOCKS GROUP
West Des Moines, Iowa

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees       30           30

Media Usage
Advertising                         30%
Public relations                    25%
Sales promotion                     10%
Direct marketing                    20%
Internet marketing                  15%
Other

Agribusiness Clients: Farm Credit Services of
America, 1999; Firestone Agricultural Tires
(projects), 2004; Latham Seeds, 2002; Landec
Ag, 2003; Townsend Engineering (projects),
2005; Valent BioSciences (projects), 1994;
Virbac Animal Health, 2003

Producer-Funded Clients: Iowa Corn Growers
Association, 2003

MARIA MIRSKY ASSOCIATES, INC.
Yardley, Pa.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees        4           4

Media Usage
Advertising                        20%
Public relations                   20%
Sales promotion                    15%
Direct marketing                   15%
Internet marketing                 10%
Other                              20%

Agribusiness Clients: Ag Container Recycling
Council, 1999; Makhteshim Agan of North
America (MANA), 2002; Murray Equipment,
1999; Wilbur-Ellis (projects), 2002

MORGAN & MYERS
Jefferson, Wis.; Milwaukee; Minneapolis;
Waterloo, Iowa

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $4,318       $3,148        $298
No. of employees         46           40

Media Usage
Advertising                           10%         10%
Public relations                      80%         80%
Sales promotion
Direct marketing
Internet marketing                    10%
Other

Agribusiness Clients: Altria Corporation, 1996;
Cargill Animal Nutrition, 2000; Case IH, 1997;
Engelhard Corp.; Monsanto, 1998; Novartis
Animal Health, 2003; Oil-Dri Corp., 2003;
Rabobank

Producer-Funded Clients: Soyfoods Council,
2004; Foremost Farms

NICHOLSON KOVAC INC.
(formerly NKH&W INC.)
Kansas City, Mo.; Tulsa, Okla.;
Minneapolis

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $14,072      $3,597
No. of employees         132

Media Usage
Advertising                           50%
Public relations                       7%
Sales promotion                       16%
Direct marketing                      17%
Internet marketing                     8%
Other                                  2%

Agribusiness Clients: FMC Corp. Agricultural
Products Group, 2002; FMC Corp.--Specialty
Chemicals Division (projects), 2005; Trimble
Navigation, 2003

OSBORN & BARR
COMMUNICATIONS INC.
St. Louis; Kansas City, Mo.; Des Moines,
Iowa; Winnipeg, Manitoba; London,
Ontario

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $14,769      $9,354       $3,481
No. of employees         129

Media Usage
Advertising                           90%          25%
Public relations                       6%          72%
Sales promotion
Direct marketing                       3%           3%
Internet marketing                     1%
Other

Agribusiness Clients: Bayer CropScience Inc.,
2003; CropLife Canada, 2003; Deere &
Company, 1989; Deere Canada, 2004; Intervet,
2002; Intervet Canada, 2004; Interstate Seed
Company, 2003; John Deere Credit, 1990; John
Deere Parts & Service, 1992; John Deere
Commercial & Consumer Equipment, 2004;
Lawhon Beltwide Cotton Genetics & Delta King
Seed, 2002; Masterfeeds, 2003; Michelin Ag,
2003; Monsanto Co., 1988; Monsanto Canada,
2002; Na-Churs Alpine Research, 2003; Nu-Gro
Corporation, 2003; Plant Products, 2003; Pride
Seeds, 2003; Propane Education & Research
Council, 2002; Thomas Canning, 2003; True
North Specialty, 2003; USDA Rural
Development, 2003

Producer-Funded Clients: American Lamb
Board (projects), 2004; Dairy Management Inc.,
2004; Iowa Farm Bureau Federation, 2004;
National Cattlemen's Beef Association, 2002;
National Pork Board, 2003; National Potato
Promotion Board (projects), 2004; Ohio
Soybean Council, 1999; Texas Beef Council
(projects), 2004; United Soybean Board, 1995;
Wisconsin Soybean Marketing Board, 2003

PR WORKS
Edgartown, Mass.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees

Media Usage
Advertising
Public relations                   90%
Sales promotion
Direct marketing
Internet marketing
Other                              10%

Agribusiness Clients: Alpharma (projects),
2003; American Scientific Laboratories, 1999;
Newsham Genetics, 2001; Novartis Aimal
Health-International, 2000; Schering-Plough
Animal Health, 1997; Schering-Plough
Aquaculture, 2005; The Sulphur Institute, 1986

PADILLA SPEER BEARDSLEY
Minneapolis; New York

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $10,328      $1,421
No. of employees          90          14

Media Usage
Advertising
Public relations                      20%
Sales promotion                       45%
Direct marketing                      20%
Internet marketing                    10%
Other                                  5%

Agribusiness Clients: American Crystal Sugar
(projects), 2004; BASF Professional Vegetation
Management, 2002; BASF Turf & Ornamental,
2003; Invasive Weed Awareness Coalition (projects),
2002; Minnesota Department of
Agriculture (projects), 2004

PAULSEN MARKETING
COMMUNICATIONS
Sioux Falls. S.D.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $2,330       $1,010         $20
No. of employees         25           15

Media Usage
Advertising                           60%         20%
Public relations                      15%         70%
Sales promotion                        5%
Direct marketing                      10%
Internet marketing                    10%
Other

Agribusiness Clients: AgUnited for South
Dakota, 2004; Cargill Corn Sweetners (projects),
2000; Cooperative Credit (projects), 2000;
Ecolab Inc.--Ag Products Division (projects),
1992; Grain States Soya (Soybest Soybean
Meal), 1999; Hubbard Feeds Inc., 1993; Krone
Hay & Forage Technology, 2003; Kubota Tractor
Corp., 1999; Nortec Seeds, 2004; Prince Agri
Products, 1996; Raven Flow Control Division,
2002; Ridley Block Operations (Crystalyx
Supplements), 1997; Trans Ova Genetics
(projects), 1999; Worthington Ag Parts, 1986

Producer-Funded Clients: Minnesota Soybean
Council (projects), 2001; South Dakota Soybean
Research and Promotion (projects), 1992

PETRIK-SMITH GROUP
MARKETING & COMMUNICATIONS
St. Louis

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees

Agribusiness Clients: Asgrow; DEKALB;
Monsanto Company

DAN PIPKIN ADVERTISING
AGENCY INC.
Danville, Ill.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees

POVENMIRE AGRI MARKETING
Independence, Mo.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees        2           2

Media Usage
Advertising                        25%
Public relations                   25%
Sales promotion
Direct marketing
Internet marketing                 25%
Other                              25%

Agribusiness Clients: National Association of
Farm Broadcasters, 2002

QUARRY INTEGRATED
COMMUNICATIONS INC.
Waterloo, Ontario

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees       100

Agribusiness Clients: BASF Herbicides; Elanco
Animal Health; Advanta/Garst Seeds

RESULTS MARKETING
Davenport, Iowa

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *        $625
No. of employees         5          4

Media Usage
Advertising                        20%
Public relations                    5%
Sales promotion                    25%
Direct marketing                   15%
Internet marketing                  5%
Other                              30%

Agribusiness Clients: Cornelius Seed, 1997;
Deere & Co. Credit Union, 2000; Hertz Farm
Management, 1999; Popp Engineering, 2003;
Swiss Valley Farms, 1998

RHEA & KAISER MARKETING
COMMUNICATIONS
Naperville, Ill.; Durham, N.C.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $16,386     $12,060
No. of employees         120          80

Media Usage
Advertising                           72%
Public relations                      15%
Sales promotion
Direct marketing                      13%
Internet marketing
Other

Agribusiness Clients: AGCO Parts Division,
2002; AgData, 2001; Bayer CropScience, 1985;
Caterpillar Inc., 2001; Cotton Inc., 2003; Global
Technology Resources (projects), 2003; GROW-
MARK Inc., 1981; Pfizer Animal Health (large
animal & companion animal), 2001

RON SCHERER & COMPANY
Columbia, Ill.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *        $401         $380          $40
No. of employees         3            2

Media Usage
Advertising                          30%
Public relations                     40%         100%
Sales promotion                       5%
Direct marketing                     10%
Internet marketing                    5%
Other                                10%

Agribusiness Clients: American Forage and
Grassland Council, 2004; Illinois Soil Testing
Association, 1998; The Maschhoffs, 2003;
Midwest Area River Coalition 2000 (projects),
2000; Midwest Greenhouse (projects), 2003;
Mississippi Valley Equipment Association
(projects), 2002; Pro Brands LLC, 2003; Peoples
Bank & Trust, 2003; St. Louis Agribusiness
Club, 1999; Trouw Nutrition USA, 1994; U.S.
Livestock Genetics Export, 2002; VetGate USA,
2004

Producer-Funded Clients: American Soybean
Association (projects), 2004; National Corn
Growers Association (NCYC) (projects), 1994

SCHLASSE GMBH FOR
COMMUNICATIONS
Wuppertal, Germany

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $2,400       $1,000
No. of employees         28            7

Media Usage
Advertising                           70%
Public relations
Sales promotion                       10%
Direct marketing                      15%
Internet marketing                     5%
Other

Agribusiness Clients: Bayer CropScience (Farm
Protect System), 2001; Continental Agricultural
Tires, 1996; DSM Agro (fertilizers), 1999; John
Deere (projects), 2004; Nufarm (plant protection)
(projects), 2005; Schaumann (feed additives),
2003

SETALA & ASSOCIATES
River Falls, Wis.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees        1           1

Media Usage
Advertising                        10%
Public relations                   50%
Sales promotion                    10%
Direct marketing                   10%
Internet marketing
Other                              20%

Agribusiness Clients: AgriBank, FCB (projects),
2000; Brown Seed Farms Inc. (projects), 1998;
Truax Co. Inc., 1992

THE SIGNATURE AGENCY
Raleigh, N.C.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees       13           8

Media Usage
Advertising                         5%           95%
Public relations                   45%            5%
Sales promotion
Direct marketing                   45%
Internet marketing
Other                               5%

Agribusiness Clients: NCSRT (projects), 2004;
Philip Morris International (projects), 2002;
Philip Morris USA--Corporate Affairs (projects),
2004; Philip Morris USA--Government Affairs
(projects), 2001; Philip Morris USA- Leaf Dept.,
1997; Philip Morris USA--Media Affairs (projects),
2003; Vandemark Corp. (projects), 2004

Producer-Funded Clients: Carolina Cotton
Growers Cooperative (projects), 1999; Frontline
Farms (projects), 2004; North Carolina
Strawberries Association (projects), 2004;
Tobacco Associates Inc. (projects), 1987

SOLUTIONS INC., RESULTS
THROUGH CREATIVE MARKETING
Des Moines, Iowa

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees

Agribusiness Clients: Garst Seed Company,
1988; Hy-Line International, 2004; Iowa
Department of Agriculture (projects), 1989; PSA
Genetics, 1998; MIRA Co., 1990

STEPHAN & BRADY INC.
Madison, Wis.; Chicago

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees       44           15

Agribusiness Clients: Wisconsin Farm Credit
System, 2004; Wisconsin Public Service Corp.,
2004

Producer-Funded Clients: American Egg
Board, 1998; Wisconsin Milk Marketing Board,
1986

STEPHENS & ASSOCIATES
ADVERTISING INC.
Overland Park, Kan.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees       30

Agribusiness Clients: Brock Grain & Feed
Systems, 1999; Golden Harvest Seeds, 1999;
Novartis Animal Health, 2004

STRATH & COMPANY INC.
Sioux Narrows, Ontario; Winnipeg,
Manitoba

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees        2           1

Agribusiness Clients: Monsanto-DEKALB
(projects), 2004; Monsanto Canada Inc.
(projects), 2002; OMEX Agriculture Inc., 2004

Producer-Funded Clients: Alberta Pork
(projects), 1999; Canada Pork (projects),
1999; Manitoba Pork, 1994; Nova Scotia Pork
(projects), 1998; PEI Pork (projects), 1998;
Saskatchewan Pork (projects), 1999

SWANSON RUSSELL ASSOCIATES
Lincoln, Neb.; Omaha, Neb.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $10,800      $1,600
No. of employees         115          26

Media Usage
Advertising                           35%
Public relations                      22%
Sales promotion                        8%
Direct marketing                      20%
Internet marketing                    10%
Other                                  5%

Agribusiness Clients: AGP (projects), 1994;
Becker Underwood, 2000; Claas Omaha (Lexion
combines), 2001; Lindsay International Sales,
1987; Lindsay Manufacturing Co., 1987; NC+
Hybrids, 1988; Nebaska Department of
Agriculture (projects), 2004; Nebraska
Foundation for Ag Awareness (projects), 2002;
Nebraska State Fair, 1994; Schering-Plough
Animal Health, 1994; Scoular Company (projects),
2002; Snyder Industries, 1982

TRI-STATE ADVERTISING CO. INC.
Warsaw, Ind.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *        $792         $162
No. of employees        11            2

Media Usage
Advertising                          42%
Public relations                     25%
Sales promotion                       9%
Direct marketing                     22%
Internet marketing                    1%
Other                                 1%

Agribusiness Clients: Claas America, 1991;
Claas Omaha, 2002; Mier Products, 1990;
Worksover Inc., 1980

TWO RIVERS MARKETING
Des Moines, Iowa

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees       55           10

Media Usage
Advertising                         20%
Public relations                    35%
Sales promotion
Direct marketing                    35%
Internet marketing                  10%
Other

Agribusiness Clients: Bobcat Company, 2001;
Crop1 Insurance, 2004; Funk Manufacturing,
2003; John Deere Credit (Commercial &
Consumer Equipment), 2003; John Deere Credit
(Construction & Forestry), 2002; John Deere
Credit (Golf & Turf), 2002; John Deere Power
Systems, 2000; McCormick USA, 2003

WALDI GER CREATIVE
Baltimore

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees        6

WALZ TETRICK ADVERTISING
Mission, Kan.; Orlando, Fla.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *       $7,856        $496
No. of employees         31           4

Media Usage
Advertising                          40%
Public relations                     20%
Sales promotion                      10%
Direct marketing                      5%
Internet marketing                    5%
Other                                20%

Agribusiness Clients: DeLaval Dairy
Equipment, 2001; Krause Equipment Co., 1997;
PBI Gordon (projects), 1997

WESLEY DAY ADVERTISING
West Des Moines Iowa

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees        8           8

Media Usage
Advertising                        10%
Public relations                   20%
Sales promotion                    30%
Direct marketing
Internet marketing                 40%
Other

Agribusiness Clients: AGCO Corporation
(projects), 1997; AGRI Industries (projects), 2001;
Landini USA, 2004; U.S. Grain Storage Systems,
2003

WOODRUFF SWEITZER
Columbia, Mo.; Calgary, Alberta

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees       30           10

Media Usage
Advertising                         65%
Public relations                     8%
Sales promotion                     10%
Direct marketing                    12%
Internet marketing                   5%
Other

Agribusiness Clients: Arvesta Corp., 2000;
Bayer Animal Health Canada (projects), 2005;
Harris Moran Seed Corp. (projects), 1999;
Kubota Tractor Corporation (projects), 2000;
Norbrook Laboratories (projects), 2004; Y-Tex
Corp. (projects), 1999

Producer-Funded Clients: National Pork Board
(projects), 2005

ZIMMCOMM MARKETING AND
COMMUNICATIONS SERVICES
Holts Summit, Mo.

                                              Producer-
                     Agency    Agribusiness    Funded
                      Total      Accounts     Accounts

Gross income *
No. of employees        2            2

Media Usage
Advertising
Public relations                   100%
Sales promotion
Direct marketing
Internet marketing
Other

Agribusiness Clients: BASF (projects), 2004;
Crop 1 Insurance (projects), 2004; Machinery
Link (projects), 2004; Monsanto (projects),
2004; Mycogen Seeds (projects), 2004; New
Holland (projects), 2004; Valmont Irrigation
(projects), 2004

Producer-Funded Clients: Missouri Beef
Industry Council (projects), 2004; Missouri
Corn Growers Association (projects), 2004;
Missouri Soybean Association (projects), 2004;
National Biodiesel Board (projects), 2004;
National Rural Electric Cooperative Association
(projects), 2004; United Soybean Board (projects),
2004

* All dollar amounts reported in U.S. thousands.

2004 LARGEST AGENCIES

TOTAL INCOME FROM AG ACCOUNTS *
(Includes producer-funded accounts)
(thousand dollars)

Bader Rutter & Associates                             $12,886
Osborn & Barr Communications                          $12,143
Rhea & Kaiser Marketing Communications                $10,018
McCormick Company                                     $ 9,218
AdFarm                                                $ 7,877
                                                      $52,142

INCOME FROM AG ADVERTISING *
(thousand dollars)

Rhea & Kaiser Marketing Communications                $ 8,115
Osborn & Barr Communications                          $ 6,964
Bader Rutter & Associates                             $ 5,928
McCormick Company                                     $ 5,137
AdFarm                                                $ 4,332
                                                      $30,476

INCOME FROM AG PUBLIC RELATIONS *
(thousand dollars)

Gibbs & Soell Inc.                                    $ 6,751
Osborn & Barr Communications                          $ 4,968
Bader Rutter & Associates                             $ 4,124
Morgan&Myers                                          $ 3,947
McCormick Company                                     $ 1,383
                                                      $21,173

INCOME FROM AG SALES PROMOTION *
(thousand dollars)

AdFarm                                                $   945
McCormick Company                                     $   899
NKH&W Inc.                                            $   698
Bader Rutter & Associates                             $   387
Latorra, Paul & McCann                                $   380
                                                      $ 3,309

INCOME FROM AG DIRECT MARKETING *
(thousand dollars)

Bader Rutter & Associates                             $ 2,062
McCormick Company                                     $ 1,623
AdFarm                                                $ 1,182
Brighton Agency Inc.                                  $ 1,000
NKH&W Inc.                                            $   739
                                                      $ 6,606

INCOME FROM AG WEB-BASED/
ELECTRONIC MARKETING *
(thousand dollars)

Brighton Agency Inc.                                  $ 1,000
Biggs/Gilmore Communications                          $   975
Morgan&Myers                                          $   423
Bader Rutter & Associates                             $   387
NKH&W Inc.                                            $   246
                                                      $ 3,031

* includes agribusiness and producer-funded accounts

2005 LARGEST AGENCIES

TOTAL INCOME FROM AG ACCOUNTS *
(Includes producer-funded accounts)
(thousand dollars)

Bader Rutter & Associates                             $13,786
Osborn & Barr Communications                          $12,834
Rhea & Kaiser Marketing Communications                $12,060
McCormick Company                                     $10,885
AdFarm                                                $ 8,821
                                                      $54,417

INCOME FROM AG ADVERTISING *
(thousand dollars)
Osborn & Barr Communications                          $ 9,288
Rhea & Kaiser Marketing Communications                $ 8,683
McCormick Company                                     $ 7,100
Bader Rutter & Associates                             $ 6,065
AdFarm                                                $ 4,586
                                                      $35,722

INCOME FROM PUBLIC RELATIONS *
(thousand dollars)

Gibbs & Soell Inc.                                    $ 7,661
Bader Rutter & Associates                             $ 4,549
Osborn & Barr Communications                          $ 3,067
Morgan&Myers                                          $ 2,756
McCormick Company                                     $ 2,294
                                                      $20,327

INCOME FROM AG SALES PROMOTION *
(thousand dollars)

Charleston|Orwig                                      $ 3,768
McCormick Company                                     $ 1,063
AdFarm                                                $ 1,058
Nicholson Kovac                                       $   575
Latorra, Paul & McCann                                $   480
                                                      $ 6,944

INCOME FROM AG DIRECT MARKETING *
(thousand dollars)

Bader Rutter & Associates                             $ 2,067
AdFarm                                                $ 1,587
Rhea & Kaiser Marketing Communications                $ 1,567
Brighton Agency Inc.                                  $ 1,000
McCormick Company                                     $   831
                                                      $ 7,052

INCOME FROM AG WEB-BASED/
ELECTRONIC MARKETING *
(thousand dollars)

Brighton Agency Inc.                                  $ 1,550
Biggs/Gillmore Communications                         $ 1,400
Charleston|Orwig                                      $   941
Bader Rutter & Associates                             $   689
Morgan&Myers                                          $   343
                                                      $ 4,923

* includes agribusiness and producer-funded accounts
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Title Annotation:AGENCY update
Publication:Agri Marketing
Geographic Code:1USA
Date:May 1, 2005
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