2005 North American Ag communications agencies.It is time again for Agri Marketing magazine's annual listing of agricultural communications agencies throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Agencies supplying financial documentation have their figures listed in bold typeface The design of a set of printed characters, such as Courier, Helvetica and Times Roman. The terms "typeface" and "font" are used interchangeably, but the typeface is the primary design, while the font is the particular implementation and variation of the typeface, such as bold or italics . If an area of a listing is left blank Lacking something essential to fulfillment or completeness; unrestricted or open. A space left empty for the insertion of one or more words or marks in a written document that will effectuate its meaning or make it legally operative. , or a category is not included, the agency has chosen not to report that information. Page 50 lists the largest ag agencies for 2005, along with the largest from 2004, based on income in six categories: 1) largest agencies by ag income; 2) largest agencies by advertising income; 3) largest agencies by public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most income; 4) largest agencies by sales promotion income; 5) largest agencies by direct marketing income; and 6) largest agencies by Web-based/electronic marketing income. You may reference this listing by visiting the Special Features section on agrimarketing.com.
5METACOM
Carmel, Ind.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 28
Media Usage
Advertising 35%
Public relations 25%
Sales promotion 5%
Direct marketing 10%
Internet marketing 20%
Other 5%
ADCULTURE GROUP
Minneapolis; Calgary, Alberta; Montreal,
Quebec; Mississauga, Ontario
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees
Agribusiness Clients: AAFC (projects), 2004;
Agricore United, 2001; Becker Underwood (projects),
2004; Cargill Specialty Canola Oils, 2002;
NK Brand Syngenta Seeds USA, 1995; Prionics
(projects), 2004; Proven Seed; Schering-Plough
Animal Health, 2000; Syngenta Crop Protection,
1991; Syngenta Seeds Canada, 1995; Zymetrics,
2004
ADFARM
Kansas City, Mo.; Calgary, Alberta;
Guelph, Ontario; Fargo, N.D.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $8,821 $8,821
No. of employees 83 83
Media Usage
Advertising 52%
Public relations 15%
Sales promotion 12%
Direct marketing 18%
Internet marketing 3%
Other
Agribusiness Clients: Advantage Seeds, 2004;
Agrium (projects), 2003; Alberta Agriculture,
Food and Rural Development (projects), 2003;
American Crystal Sugar, 1999; Bayer Animal
Health Canada, 1999; Bayer CropScience Canada,
1989; Bayer CropScience, 2000; Black Gold
Potatoes (projects), 2004; Bioenterprise, 2004;
Brandt Manufacturing, 1999; Beefbooster, 2000;
Canadian Farm Business Management Council
(projects), 1999; Canadian Food Grains Bank,
1999; Canadian International Farm Equipment
Show, 2003; Canadian Seed Growers Association,
1984; Case IH Dealers, 1978; CNH (projects),
1989; CropLife Canada (projects), 2003;
Cultiva, 2003; Dow AgroSciences Canada, 1987;
Farmscan, 2003; George Morris Centre, 2000;
Goodyear (projects), 2004: Haybuster/Duratech,
1995; Heartland Hybrids (projects), 2002; Merial
Canada, 2001; Meyers Norris Penny, 1994;
Morris Industries (projects), 2003; Mycogen
Seeds Canada, 1998; Nexera, 1999; Nitragin,
2003; North Dakota Soybean Council (projects),
2003; North Dakota Wheat Commission (projects),
2004; Novartis Animal Health (Canada),
2003; Ontario Dairy Herd Improvement (projects):
1998; RBC Royal Bank, 1987; Redball LLC
(projects), 2003; SeCan, 2001; UFA, 2002;
University of Guelph (projects), 2000; Wil-Rich
(projects), 2002; Vanderhove Seeds, 2004
AGRAMERICA
Cleveland, Ohio
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 2
Agribusiness Clients: Drawbridge Studio
(projects), 2003; Kincaid Inc. (projects), 1996;
Magnum Cable, 2000
ARCHER>MALMO INC.
Memphis, Tenn.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 135 20
Media Usage
Advertising 30%
Public relations
Sales promotion 30%
Direct marketing
Internet marketing 30%
Other 10%
Agribusiness Clients: AGCO (projects), 2004;
Cargill Cotton (projects), 1982; PIC USA
(projects), 2004; Valent USA, 2001; Valent
BioSciences, 2002
AYRES KAHLER
Lincoln, Neb.; Omaha, Neb.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,900 $900 $150
No. of employees 30 10
Media Usage
Advertising 20%
Public relations 20% 60%
Sales promotion 15% 20%
Direct marketing 15% 5%
Internet marketing 10%
Other 20% 10%
Agribusiness Clients: Baldwin Filters (projects),
2003; Diversified Financial Services (projects),
2002; Farmers National (projects), 2003;
Firestone Ag Tires (projects), 1996; Hoegemeyer
Hybrids, 2000; Rain & Hail Insurance (projects),
2004; Stauffer Seeds, 1998; TierOne Bank, 1948;
Triton Genetics, 2002; Valmont Irrigation, 1961
Producer-Funded Clients: Lower Brule Farm
Corp., 2004; Nebraska Ag Industry (projects),
2003; Nebraska Soybean Board (projects), 1997
BADER RUTTER
ASSOCIATES INC.
Brookfield, Wis.; Lincoln, Neb.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $16,893 $13,786
No. of employees 139 100
Media Usage
Advertising 44%
Public relations 33%
Sales promotion 3%
Direct marketing 15%
Internet marketing 5%
Other
Agribusiness Clients: Dow AgroSciences,
1981; John Deere Credit, 2002; Lange
Stegmann, 2000; Merial Ltd., 2000; Merial
Canada Inc., 2000; Mosaic, 1993; Mycogen
Seeds, 1997
BIGG/GILMORE
COMMUNICATIONS
Kalamazoo, Mich.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $6,000 $1,400
No. of employees 60 10
Media Usage
Advertising
Public relations
Sales promotion
Direct marketing
Internet marketing 100%
Other
Agribusiness Clients: Greenstone Farm Credit
Services (projects), 2001; Pfizer Animal Health,
2003
BLASDEL CLEAVER SCHWALBE
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 7 7
Media Usage
Advertising 25%
Public relations 40%
Sales promotion 10%
Direct marketing 10%
Internet marketing 5%
Other 10%
Agribusiness Clients: AgriStar Global Network
(projects), 2004; AMVAC Chemical Corporation
(projects), 2003; Boehringer Ingelheim
Vetmedica Inc.--Swine Division, 2004;
Fluence/AgriChem (projects), 2004; Foliar
Nutrients Inc. (projects), 2003; High Plains
Journal (projects), 2004; MachineryLink Inc.,
2003; Meredith Corporation (projects), 2005;
Morse Enterprises Limited Inc.--KeyPlex, 2004;
Tessenderlo Kerley Corporation (projects),
2003; Vance Publishing--Crop Division, 2004
Producer-Funded Clients: Livestock Marketing
Association (projects), 2004; National Corn
Growers Association (projects), 2003
BRIGHTON AGENCY INC.
St. Louis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $10,000 $5,000 $1,500
No. of employees 70 35
Media Usage
Advertising 30% 20%
Public relations 25% 60%
Sales promotion
Direct marketing 20%
Internet marketing 25%
Other
Agribusiness Clients: BASF, 1997; Delta & Pine
Land Company, 2004; Iron Solutions, 2004;
Missouri Department of Agriculture, 2001;
Royal Carlin, 1989; Sundowner Trailers, 1998;
Tri Pro Specialties, 1999
Producer-Funded Clients: National Corn
Growers Association--World of Corn (projects),
1999
BROADHEAD + CO.
Minneapolis; Des Moines, Iowa;
Sacramento, Calf.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,100
No. of employees 8 8
Media Usage
Advertising 25%
Public relations 25% 40%
Sales promotion 20% 60%
Direct marketing 20%
Internet marketing 5%
Other
Agribusiness Clients: Adayana, 2002; AGCO
Application (projects), 2005; Ecolab (projects),
2002; Emerald BioAgriculture, 2002; Novecta,
2003; Raven Industries, 2004; UPI, 2004
Producer-Funded Clients: National Corn
Growers Association (projects), 2001
BRYANT, LAHEY & BARNES INC.
Mission, Kan.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $527 $432
No. of employees 5 5
Media Usage
Advertising 85%
Public relations 5%
Sales promotion 2%
Direct marketing 3%
Internet marketing 5%
Other
Agribusiness Clients: Lextron Inc, 1983;
MULTIMIN USA, 2003; Schering-Plough Animal
Health, 1983; Stone Manufacturing, 1986
CHM COMMUNICATIONS INC.
Montreal, Quebec
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 9 9
Media Usage
Advertising 30%
Public relations 10%
Sales promotion 20%
Direct marketing 20%
Internet marketing 10%
Other 10%
Agribusiness Clients: Schering-Plough Animal
Health, 1983; Dow AgroSciences, 1997
CANYON COMMUNICATIONS
Mesa Ariz.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 13 10
Media Usage
Advertising 25%
Public relations 40%
Sales promotion 20%
Direct marketing
Internet marketing 15%
Other
Agribusiness Clients: Fertizona, 2003; Gowan
Company, 1999; Pursell Technologies Inc.,
1999; RSC Equipment Rental, 2004; Sythe and
Spade, 2004; Toro Irrigation, 2004
CHARLESTONI|ORWIG INC.
Hartland, Wis.
Producer
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $7,339 $5,108 $228
No. of employees 54 38
Media Usage
Advertising 38%
Public relations 16% 5%
Sales promotion 72% 40%
Direct marketing 16%
Internet marketing 18%
Other 45%
Agribusiness Clients: Alcide Corporation,
2001; Arm & Hammer Animal Nutrition, 2001;
Brillion Farm Equipment, 1996; Cryoport
Systems Inc., 2000; Dairyland Seed Company
Inc., 1993; ExSeed Genetics LLC, 1998; Hoard's
Dairyman, 2003; Nutra-Park, 2003; Pfizer
Animal Health, 2001; Smithfield Beef Group,
1994; Smithfield Foods Inc., 2003; Veterinary
Medical Group, 2004; Wisconsin Equine Clinic
Inc., 2004; Woods Equipment Company, 1999
Producer-Funded Clients: Cattleman's Beef
Board, 2003; Holstein Association, 2003;
National Livestock Producers, 2003;
Professional Diary Heifer Growers Association,
2002; Professional Dairy Producers of
Wisconsin, 2002; Wisconsin Milk Marketing
Board, 2001
COLLE + MCVOY MARKETING
COMMUNICATIONS
Minneapolis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 171
Agribusiness Clients: Absorbent Technologies,
2004; Agriliance, 1994; AgStar Financial
Services, 2001; Case IH, 2002; CHS (including
foods, grain and Cenex-branded energy products),
1994; CNH, 2002; CROPLAN GENETICS,
2000; Farm Credit Services of Mid-America,
2002; IDEXX, 1999; New Holland, 2002;
Producer-Funded Clients: North American
Olive Oil Association, 2002
COUNTRYSIDE MARKETING INC.
Menomonee Falls, Wis.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 3 3
Media Usage
Advertising 20%
Public relations 50%
Sales promotion
Direct marketing
Internet marketing
Other 30% 100%
Agribusiness Clients: Alliance Ag Services
LLC, 2004; American Bankers Association,
1996; Capital Agricultural Property Services,
1999; Daughhetes & Parks PC, 2004; Farm
Financial Standards Council, 1994; Illinois
Society of Professional Farm Managers and
Rural Appraisers, 2003; john greene Land
Company, 2004; Land Pro LLC, 2003; Prudential
Financial, 2003
Producer-Funded Clients: National Corn
Growers Association (projects), 2001
CRAGHEAD & HARROLD INC.
Wichita, Kan.; Overland Park, Kan.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 7 2
Media Usage
Advertising 15%
Public relations 5%
Sales promotion 50%
Direct marketing 20%
Internet marketing
Other 10%
Agribusiness Clients: Alma Creamery, 2004
CS&A MARKETING
COMMUNICATIONS
Bloomington, Ill.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 25
Media Usage
Advertising 50%
Public relations 15%
Sales promotion 10%
Direct marketing 15%
Internet marketing 5%
Other 5%
Agribusiness Clients: Dickey-john Corporation,
2002; ForTheFarm.com, 1999; The Kent Group
(Kent Feeds, Evergreen Feeds) (projects), 1997;
Lechler Inc. (Ag Products Division), 2002;
Pfister Seed Company, 1995; Precision Planting,
2002; Yetter Manufacturing, 2001
DAVID & ASSOCIATES
Hastings, Neb.; Grand Island, Neb.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,255 $557 $230
No. of employees 14 8
Media Usage
Advertising 40% 40%
Public relations 15% 55%
Sales promotion 35%
Direct marketing 5%
Internet marketing
Other 5% 5%
Agribusiness Clients: ACCO Feeds (projects),
2001; AcuaBiotec (projects), 2000; Ag and Food
Associates (projects), 2003; Brownie Systems,
2000; Cargill Animal Nutrition (Nutrena, ACCO,
Record Rack & Agway brands), 1994; Circle
Seed, 2003; Excel Corporation (projects), 2001;
First Ag (projects), 2002; Global Industries
(MFS/York/Stormor), 1997; Kugler Company,
1987; Nebraska BioClean (projects), 2003;
Oneok Energy Marketing, 2003; Quality
Irrigation (projects), 2002; Response Products,
2003; Sentinel Building Systems (projects),
2000; 21st Century Equipment/The Mercantile
(projects), 2002
Producer-Funded Clients: Business Beyond the
Farm (projects), 2003; Center for Applied Rural
Innovation (projects), 2003; Clean Fuels
Development Coalition (projects), 1993; E-10
Unleaded with Ethanol Coalition, 2002; Kansas
Corn Commission (projects), 2001; National
Corn Growers Association (projects), 2002;
Nebraska Ag Industry Partnership (projects),
2003; Nebraska Beef Council (projects), 2003;
Nebraska Corn Board, 1987; Nebraska Corn
Growers Association, 1988; Nebraska
Department of Agriculture (projects), 1998;
Nebraska Ethanol Board, 1984; Nebraska Pork
Producers Association (projects), 1991; U.S.
Grains Council (projects), 2003; U.S. Meat
Export Foundation (projects), 2003; Various
ethanol project equity drives, 2003
DAVIS HARRISON DION
Chicago
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,600 $224
No. of employees 25 5
Media Usage
Advertising 75%
Public relations
Sales promotion 10%
Direct marketing 15%
Internet marketing
Other
Agribusiness Clients: Degussa, 1997; Iowa
Farmer Today, 1985; Pet Ag Inc., 1987
DUDNYK GROUP OF
MARKETING COMPANIES
Horsham, Pa.; Raleigh, N.C.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 24 6
Media Usage
Advertising 70%
Public relations 20%
Sales promotion
Direct marketing
Internet marketing 10%
Other
Agribusiness Clients: BASF Global Agricultural
Products, 1989; Schering-Plough Animal Health
--Aquaculture, 2003
THE DUFF CO.
Kansas City, Mo.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,500 $80
No. of employees 10 10
Media Usage
Advertising 25% 25%
Public relations 35% 45%
Sales promotion 10%
Direct marketing 15% 25%
Internet marketing 5%
Other 10%
Agribusiness Clients: ABI Alfalfa Inc., 2000;
Agri-Labs/TradeWinds, 2002; Crompton Corp./
Uniroyal Chemical, 1990; Felton International,
2002; Gustafson LLC (Seed Amendments),
1988; Hytest Seeds, 1998;
Producer-Funded Clients: Dairy Farmers of
America (projects), 1998; NTOK Cotton, 2004
FLEISMAN-HILLARD INC.
Kansas City, Mo.; Houston; Sacramento,
Calif.; Minneapolis; Washington, D.C.;
New York; Chicago
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees
FRUEHLING
COMMUNICATIONS INC.
San Diego
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,200 $1,054
No. of employees 10 10
Media Usage
Advertising 53%
Public relations 15%
Sales promotion
Direct marketing 20%
Internet marketing
Other 12%
Agribusiness Clients: Agrigator Inc., 2000;
AutoFarm, 2001; Britz Inc., 2002; Crompton
Crop Protection, 1986; Montana Tractor, 2004
GIBBS SOELL INC.
New York; Chicago; Raleigh, N.C., San
Francisco
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $15,095 $7,661
No. of employees 102 40
Media Usage
Advertising
Public relations 100%
Sales promotion
Direct marketing
Internet marketing
Other
Agribusiness Clients: Cargill, 2002; GE Rail
Services, 2004; Georgia-Pacific, 2004;
Honeywell International, 1971; NatureWorks
LLC, 1998; Syngenta Crop Protection, 2000;
Syngenta Seeds, 2002
GINTY JOCIUS & ASSOCIATES
Guelph, Ontario
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 10 3
GROUP LEAF LLC
Hudson, Wis.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 3 2
Media Usage
Advertising 30% 50%
Public relations 10% 25%
Sales promotion 45% 15%
Direct marketing
Internet marketing 15%
Other
Agribusiness Clients: BFI Innovations Inc.
(projects), 2003; Geringhoff US (projects),
2003; Minnesota Agri-Growth Council (projects),
2004; PIC USA (projects), 2004;
Wisconsin Association of Agricultural
Educators, 2003
Producer-Funded Clients: Minnesota Turkey
Research & Promotion, 2004
HANSEN COMMUNICATIONS
Kankakee, Ill.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 1 1
Media Usage
Advertising
Public relations 85%
Sales promotion
Direct marketing
Internet marketing 15%
Other
Agribusiness Clients: Ag Reports, 1990; Agri-King,
2000; Balchem Encapsulates (projects),
2004; Diamond V Mills, 1996; Kemin Americas
(projects), 2002
HEYDAY COMMUNICATIONS, INC.
Saskatoon, Saskatchewan
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 5 5
Media Usage
Advertising 60%
Public relations 10%
Sales promotion 10%
Direct marketing 15%
Internet marketing 5%
Other
Agribusiness Clients: Agrotain International,
2003; Honey Bee Manufacturing, 2004;
Monsanto Canada, 1999; Philom Bios, 1997;
Redekap Manufacturing, 2004; Seed Hawk,
2004; UAP Canada, 2002
HICKMAN & ASSOCIATES INC.
Carmel, Ind.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,000 $1,000
No. of employees 20 3
Media Usage
Advertising 35%
Public relations 65%
Sales promotion
Direct marketing
Internet marketing
Other
Agribusiness Clients: Deere & Company (projects),
2004; OmniSTAR Inc., 1998; Thomas
Jefferson Agricultural Institute, 2001; W.K.
Kellogg Foundation--Food Systems and Rural
Development, 1998
THE INTEGER GROUP
Des Moines, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 125 25
Agribusiness Clients: Firestone Agricultural
Tire Division, 1991; Garst Seed Company, 2002
Producer-Funded Clients: Dairy Management
Inc., 2002; National Cattlemen's Beef
Association, 2004
THE JACKSON GROUP
Indianapolis, Ind.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 250
Agribusiness Clients: Caterpillar, 1997; Cargill
AgHorizons, 2003; McKillip Seeds, 2004
Producer-Funded Clients: Indiana Soybean
Board, 1995
JONES AND THOMAS INC.
Decatur, Ill.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $3,300 $2,400
No. of employees 31 21
Media Usage
Advertising 85%
Public relations 15%
Sales promotion
Direct marketing
Internet marketing
Other
Agribusiness Clients: Archer Daniels Midland
Co., 1986; DICKEY-john Inc., 2003; Matsutani
America, 2000
LATORRA, PAUL & MCCANN INC.
Syracuse, N.Y.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $3,900 $2,400
No. of employees 33
Media Usage
Advertising 44%
Public relations 8%
Sales promotion 20%
Direct marketing 25%
Internet marketing 3%
Other
Agribusiness Clients: Dairy One, 2002; Fort
Dodge Animal Health, 1987; Keenan USA, 2003;
LEAD NY, 2002; Pennfield Feeds, 2003
Producer-Funded Clients: American Dairy
Association, 1980
LEFT FIELD CREATIVE
St. Louis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 2
Media Usage
Advertising 65%
Public relations
Sales promotion 35%
Direct marketing
Internet marketing
Other
Agribusiness Clients: Purina Mills--Family
Flock & Backyard Animal Business Group, 2002;
Purina Mills--Horse Business Group, 2002;
Purina Mills--Show Feed Business Group,
2002; Purina Mills--Wild Game Feeds &
Outdoor Business Group, 2001
AL PAUL LEFTON COMPANY INC.
Philadelphia
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 50 8
Agribusiness Clients: Cerexagri Inc.
(subsidiary of ATOFINA Chemicals), 2002
LEPOIDEVIN RICKINGER GROUP
Brookfield, Wis.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,027 $720
No. of employees 10 10
Media Usage
Advertising 40%
Public relations 20%
Sales promotion 5%
Direct marketing 20%
Internet marketing 15%
Other
Agribusiness Clients: Heska Corporation,
2003; Exosect Ltd., 2005; ImproMed, 2002;
Luitpold Equine Health, 2003; Schering-Plough
Animal Health, 2003; Star Horse Products,
2001; Vet-Stem, 2005
LESSING-FLYNN
Des Moines, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 14 12
MANGAN HOLCOMB
RAINWATER CULPEPPER
Little Rock, Ark.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 28 10
Media Usage
Advertising 70%
Public relations 25%
Sales promotion
Direct marketing 5%
Internet marketing
Other
Agribusiness Clients: Delta Plastics Inc., 2004;
Intime Inc., 2004; RiceTec, 1998; Riggs Tractor
Company, 1998; Stihl Southwest, 1993
MARTIN I WILLIAMS ADVERTISING
Minneapolis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 192 37
Media Usage
Advertising 65%
Public relations
Sales promotion
Direct marketing 15%
Internet marketing 20%
Other
Agribusiness Clients: Syngenta Crop
Protection, 1985
MATHIS, EARNEST
VANDEVENTE
Cedar Falls, Iowa; Des Moines, Iowa;
Cedar Rapids, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,700 $280
No. of employees 43 8
Agribusiness Clients: John Deere Power
Systems (projects), 2003; John Deere Tractor
Works (projects), 2002; John Deere Waterloo
Works (projects), 1999; Rabo Ag Services,
1999; Soppe Systems, 2004
MCCORMICK COMPANY
Kansas City, Mo.; Des Moines, Iowa; Fort
Worth, Texas
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $11,424 $10,396 $490
No. of employees 80 71
Media Usage
Advertising 65% 70%
Public relations 15% 15%
Sales promotion 10% 5%
Direct marketing 8% 10%
Internet marketing 2%
Other
Agribusiness Clients: Agri Laboratories
(projects), 2001; Allflex USA Inc., 1990; AZTX Cattle
Co. (projects), 1981; Cactus Feeders (projects),
1987; DuPont Crop Protection 2002; Elanco
Animal Health (Cattle Business Unit), 1999;
Gustafson LLC, 2000; Iowa ProAg (projects),
2002; Ivy Animal Health, 1996; Kemin, 2000;
MicroBeef Technologies Inc. (projects), 1992;
Murphy Farms, 1997; Pioneer Hi-Bred
International Inc., 1969; Prestage-Stoecher
Farms, 2000; Vetlife (Division of Ivy Animal
Health Inc.), 1996; Unverferth Manufacturing
(projects), 2002
Producer-Funded Clients: Coalition to Support
Iowa's Farmers (projects), 2003; Iowa
Cattleman Association (projects), 2000; Iowa
Quality Beef Supply Co-op (projects), 2000;
Kansas Livestock Association (projects), 2003;
National Cattlemen's Beef Association (projects),
2004; National Pork Producers Council (projects),
2003; Texas Cattle Feeders Association,
1978
E.W. MCDANIELS MARKETING
COMMUNICATIONS
Pekin, Ill.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,400 $365 $95
No. of employees 20 10
Media Usage
Advertising 20% 20%
Public relations 5% 5%
Sales promotion 5% 10%
Direct marketing 50% 50%
Internet marketing 10%
Other 10% 5%
Agribusiness Clients: Advance Trading Inc.,
1991; AgriGold Hybrids, 2002; CNH America
LLC--DMI, Case IH and New Holland Brands
(projects), 1967; Diener Seeds, 2004;
Equipment Technologies, 1998; FBI Buildings,
2003; Rawson Controls, 2003; Walterscheld,
2004
Producer-Funded Clients: Illinois Soybean
Checkoff Board (projects), 1993
THE MCFARLAND GROUP
Elm Grove, Wis.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,300
No. of employees 6
Media Usage
Advertising 50%
Public relations 20%
Sales promotion 20%
Direct marketing 10%
Internet marketing
Other
Agribusiness Clients: CE Attachments Inc.,
2001; Gehl Company, 1986
MEYOCKS GROUP
West Des Moines, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 30 30
Media Usage
Advertising 30%
Public relations 25%
Sales promotion 10%
Direct marketing 20%
Internet marketing 15%
Other
Agribusiness Clients: Farm Credit Services of
America, 1999; Firestone Agricultural Tires
(projects), 2004; Latham Seeds, 2002; Landec
Ag, 2003; Townsend Engineering (projects),
2005; Valent BioSciences (projects), 1994;
Virbac Animal Health, 2003
Producer-Funded Clients: Iowa Corn Growers
Association, 2003
MARIA MIRSKY ASSOCIATES, INC.
Yardley, Pa.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 4 4
Media Usage
Advertising 20%
Public relations 20%
Sales promotion 15%
Direct marketing 15%
Internet marketing 10%
Other 20%
Agribusiness Clients: Ag Container Recycling
Council, 1999; Makhteshim Agan of North
America (MANA), 2002; Murray Equipment,
1999; Wilbur-Ellis (projects), 2002
MORGAN & MYERS
Jefferson, Wis.; Milwaukee; Minneapolis;
Waterloo, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $4,318 $3,148 $298
No. of employees 46 40
Media Usage
Advertising 10% 10%
Public relations 80% 80%
Sales promotion
Direct marketing
Internet marketing 10%
Other
Agribusiness Clients: Altria Corporation, 1996;
Cargill Animal Nutrition, 2000; Case IH, 1997;
Engelhard Corp.; Monsanto, 1998; Novartis
Animal Health, 2003; Oil-Dri Corp., 2003;
Rabobank
Producer-Funded Clients: Soyfoods Council,
2004; Foremost Farms
NICHOLSON KOVAC INC.
(formerly NKH&W INC.)
Kansas City, Mo.; Tulsa, Okla.;
Minneapolis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $14,072 $3,597
No. of employees 132
Media Usage
Advertising 50%
Public relations 7%
Sales promotion 16%
Direct marketing 17%
Internet marketing 8%
Other 2%
Agribusiness Clients: FMC Corp. Agricultural
Products Group, 2002; FMC Corp.--Specialty
Chemicals Division (projects), 2005; Trimble
Navigation, 2003
OSBORN & BARR
COMMUNICATIONS INC.
St. Louis; Kansas City, Mo.; Des Moines,
Iowa; Winnipeg, Manitoba; London,
Ontario
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $14,769 $9,354 $3,481
No. of employees 129
Media Usage
Advertising 90% 25%
Public relations 6% 72%
Sales promotion
Direct marketing 3% 3%
Internet marketing 1%
Other
Agribusiness Clients: Bayer CropScience Inc.,
2003; CropLife Canada, 2003; Deere &
Company, 1989; Deere Canada, 2004; Intervet,
2002; Intervet Canada, 2004; Interstate Seed
Company, 2003; John Deere Credit, 1990; John
Deere Parts & Service, 1992; John Deere
Commercial & Consumer Equipment, 2004;
Lawhon Beltwide Cotton Genetics & Delta King
Seed, 2002; Masterfeeds, 2003; Michelin Ag,
2003; Monsanto Co., 1988; Monsanto Canada,
2002; Na-Churs Alpine Research, 2003; Nu-Gro
Corporation, 2003; Plant Products, 2003; Pride
Seeds, 2003; Propane Education & Research
Council, 2002; Thomas Canning, 2003; True
North Specialty, 2003; USDA Rural
Development, 2003
Producer-Funded Clients: American Lamb
Board (projects), 2004; Dairy Management Inc.,
2004; Iowa Farm Bureau Federation, 2004;
National Cattlemen's Beef Association, 2002;
National Pork Board, 2003; National Potato
Promotion Board (projects), 2004; Ohio
Soybean Council, 1999; Texas Beef Council
(projects), 2004; United Soybean Board, 1995;
Wisconsin Soybean Marketing Board, 2003
PR WORKS
Edgartown, Mass.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees
Media Usage
Advertising
Public relations 90%
Sales promotion
Direct marketing
Internet marketing
Other 10%
Agribusiness Clients: Alpharma (projects),
2003; American Scientific Laboratories, 1999;
Newsham Genetics, 2001; Novartis Aimal
Health-International, 2000; Schering-Plough
Animal Health, 1997; Schering-Plough
Aquaculture, 2005; The Sulphur Institute, 1986
PADILLA SPEER BEARDSLEY
Minneapolis; New York
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $10,328 $1,421
No. of employees 90 14
Media Usage
Advertising
Public relations 20%
Sales promotion 45%
Direct marketing 20%
Internet marketing 10%
Other 5%
Agribusiness Clients: American Crystal Sugar
(projects), 2004; BASF Professional Vegetation
Management, 2002; BASF Turf & Ornamental,
2003; Invasive Weed Awareness Coalition (projects),
2002; Minnesota Department of
Agriculture (projects), 2004
PAULSEN MARKETING
COMMUNICATIONS
Sioux Falls. S.D.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,330 $1,010 $20
No. of employees 25 15
Media Usage
Advertising 60% 20%
Public relations 15% 70%
Sales promotion 5%
Direct marketing 10%
Internet marketing 10%
Other
Agribusiness Clients: AgUnited for South
Dakota, 2004; Cargill Corn Sweetners (projects),
2000; Cooperative Credit (projects), 2000;
Ecolab Inc.--Ag Products Division (projects),
1992; Grain States Soya (Soybest Soybean
Meal), 1999; Hubbard Feeds Inc., 1993; Krone
Hay & Forage Technology, 2003; Kubota Tractor
Corp., 1999; Nortec Seeds, 2004; Prince Agri
Products, 1996; Raven Flow Control Division,
2002; Ridley Block Operations (Crystalyx
Supplements), 1997; Trans Ova Genetics
(projects), 1999; Worthington Ag Parts, 1986
Producer-Funded Clients: Minnesota Soybean
Council (projects), 2001; South Dakota Soybean
Research and Promotion (projects), 1992
PETRIK-SMITH GROUP
MARKETING & COMMUNICATIONS
St. Louis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees
Agribusiness Clients: Asgrow; DEKALB;
Monsanto Company
DAN PIPKIN ADVERTISING
AGENCY INC.
Danville, Ill.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees
POVENMIRE AGRI MARKETING
Independence, Mo.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 2 2
Media Usage
Advertising 25%
Public relations 25%
Sales promotion
Direct marketing
Internet marketing 25%
Other 25%
Agribusiness Clients: National Association of
Farm Broadcasters, 2002
QUARRY INTEGRATED
COMMUNICATIONS INC.
Waterloo, Ontario
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 100
Agribusiness Clients: BASF Herbicides; Elanco
Animal Health; Advanta/Garst Seeds
RESULTS MARKETING
Davenport, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $625
No. of employees 5 4
Media Usage
Advertising 20%
Public relations 5%
Sales promotion 25%
Direct marketing 15%
Internet marketing 5%
Other 30%
Agribusiness Clients: Cornelius Seed, 1997;
Deere & Co. Credit Union, 2000; Hertz Farm
Management, 1999; Popp Engineering, 2003;
Swiss Valley Farms, 1998
RHEA & KAISER MARKETING
COMMUNICATIONS
Naperville, Ill.; Durham, N.C.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $16,386 $12,060
No. of employees 120 80
Media Usage
Advertising 72%
Public relations 15%
Sales promotion
Direct marketing 13%
Internet marketing
Other
Agribusiness Clients: AGCO Parts Division,
2002; AgData, 2001; Bayer CropScience, 1985;
Caterpillar Inc., 2001; Cotton Inc., 2003; Global
Technology Resources (projects), 2003; GROW-
MARK Inc., 1981; Pfizer Animal Health (large
animal & companion animal), 2001
RON SCHERER & COMPANY
Columbia, Ill.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $401 $380 $40
No. of employees 3 2
Media Usage
Advertising 30%
Public relations 40% 100%
Sales promotion 5%
Direct marketing 10%
Internet marketing 5%
Other 10%
Agribusiness Clients: American Forage and
Grassland Council, 2004; Illinois Soil Testing
Association, 1998; The Maschhoffs, 2003;
Midwest Area River Coalition 2000 (projects),
2000; Midwest Greenhouse (projects), 2003;
Mississippi Valley Equipment Association
(projects), 2002; Pro Brands LLC, 2003; Peoples
Bank & Trust, 2003; St. Louis Agribusiness
Club, 1999; Trouw Nutrition USA, 1994; U.S.
Livestock Genetics Export, 2002; VetGate USA,
2004
Producer-Funded Clients: American Soybean
Association (projects), 2004; National Corn
Growers Association (NCYC) (projects), 1994
SCHLASSE GMBH FOR
COMMUNICATIONS
Wuppertal, Germany
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,400 $1,000
No. of employees 28 7
Media Usage
Advertising 70%
Public relations
Sales promotion 10%
Direct marketing 15%
Internet marketing 5%
Other
Agribusiness Clients: Bayer CropScience (Farm
Protect System), 2001; Continental Agricultural
Tires, 1996; DSM Agro (fertilizers), 1999; John
Deere (projects), 2004; Nufarm (plant protection)
(projects), 2005; Schaumann (feed additives),
2003
SETALA & ASSOCIATES
River Falls, Wis.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 1 1
Media Usage
Advertising 10%
Public relations 50%
Sales promotion 10%
Direct marketing 10%
Internet marketing
Other 20%
Agribusiness Clients: AgriBank, FCB (projects),
2000; Brown Seed Farms Inc. (projects), 1998;
Truax Co. Inc., 1992
THE SIGNATURE AGENCY
Raleigh, N.C.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 13 8
Media Usage
Advertising 5% 95%
Public relations 45% 5%
Sales promotion
Direct marketing 45%
Internet marketing
Other 5%
Agribusiness Clients: NCSRT (projects), 2004;
Philip Morris International (projects), 2002;
Philip Morris USA--Corporate Affairs (projects),
2004; Philip Morris USA--Government Affairs
(projects), 2001; Philip Morris USA- Leaf Dept.,
1997; Philip Morris USA--Media Affairs (projects),
2003; Vandemark Corp. (projects), 2004
Producer-Funded Clients: Carolina Cotton
Growers Cooperative (projects), 1999; Frontline
Farms (projects), 2004; North Carolina
Strawberries Association (projects), 2004;
Tobacco Associates Inc. (projects), 1987
SOLUTIONS INC., RESULTS
THROUGH CREATIVE MARKETING
Des Moines, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees
Agribusiness Clients: Garst Seed Company,
1988; Hy-Line International, 2004; Iowa
Department of Agriculture (projects), 1989; PSA
Genetics, 1998; MIRA Co., 1990
STEPHAN & BRADY INC.
Madison, Wis.; Chicago
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 44 15
Agribusiness Clients: Wisconsin Farm Credit
System, 2004; Wisconsin Public Service Corp.,
2004
Producer-Funded Clients: American Egg
Board, 1998; Wisconsin Milk Marketing Board,
1986
STEPHENS & ASSOCIATES
ADVERTISING INC.
Overland Park, Kan.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 30
Agribusiness Clients: Brock Grain & Feed
Systems, 1999; Golden Harvest Seeds, 1999;
Novartis Animal Health, 2004
STRATH & COMPANY INC.
Sioux Narrows, Ontario; Winnipeg,
Manitoba
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 2 1
Agribusiness Clients: Monsanto-DEKALB
(projects), 2004; Monsanto Canada Inc.
(projects), 2002; OMEX Agriculture Inc., 2004
Producer-Funded Clients: Alberta Pork
(projects), 1999; Canada Pork (projects),
1999; Manitoba Pork, 1994; Nova Scotia Pork
(projects), 1998; PEI Pork (projects), 1998;
Saskatchewan Pork (projects), 1999
SWANSON RUSSELL ASSOCIATES
Lincoln, Neb.; Omaha, Neb.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $10,800 $1,600
No. of employees 115 26
Media Usage
Advertising 35%
Public relations 22%
Sales promotion 8%
Direct marketing 20%
Internet marketing 10%
Other 5%
Agribusiness Clients: AGP (projects), 1994;
Becker Underwood, 2000; Claas Omaha (Lexion
combines), 2001; Lindsay International Sales,
1987; Lindsay Manufacturing Co., 1987; NC+
Hybrids, 1988; Nebaska Department of
Agriculture (projects), 2004; Nebraska
Foundation for Ag Awareness (projects), 2002;
Nebraska State Fair, 1994; Schering-Plough
Animal Health, 1994; Scoular Company (projects),
2002; Snyder Industries, 1982
TRI-STATE ADVERTISING CO. INC.
Warsaw, Ind.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $792 $162
No. of employees 11 2
Media Usage
Advertising 42%
Public relations 25%
Sales promotion 9%
Direct marketing 22%
Internet marketing 1%
Other 1%
Agribusiness Clients: Claas America, 1991;
Claas Omaha, 2002; Mier Products, 1990;
Worksover Inc., 1980
TWO RIVERS MARKETING
Des Moines, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 55 10
Media Usage
Advertising 20%
Public relations 35%
Sales promotion
Direct marketing 35%
Internet marketing 10%
Other
Agribusiness Clients: Bobcat Company, 2001;
Crop1 Insurance, 2004; Funk Manufacturing,
2003; John Deere Credit (Commercial &
Consumer Equipment), 2003; John Deere Credit
(Construction & Forestry), 2002; John Deere
Credit (Golf & Turf), 2002; John Deere Power
Systems, 2000; McCormick USA, 2003
WALDI GER CREATIVE
Baltimore
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 6
WALZ TETRICK ADVERTISING
Mission, Kan.; Orlando, Fla.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $7,856 $496
No. of employees 31 4
Media Usage
Advertising 40%
Public relations 20%
Sales promotion 10%
Direct marketing 5%
Internet marketing 5%
Other 20%
Agribusiness Clients: DeLaval Dairy
Equipment, 2001; Krause Equipment Co., 1997;
PBI Gordon (projects), 1997
WESLEY DAY ADVERTISING
West Des Moines Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 8 8
Media Usage
Advertising 10%
Public relations 20%
Sales promotion 30%
Direct marketing
Internet marketing 40%
Other
Agribusiness Clients: AGCO Corporation
(projects), 1997; AGRI Industries (projects), 2001;
Landini USA, 2004; U.S. Grain Storage Systems,
2003
WOODRUFF SWEITZER
Columbia, Mo.; Calgary, Alberta
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 30 10
Media Usage
Advertising 65%
Public relations 8%
Sales promotion 10%
Direct marketing 12%
Internet marketing 5%
Other
Agribusiness Clients: Arvesta Corp., 2000;
Bayer Animal Health Canada (projects), 2005;
Harris Moran Seed Corp. (projects), 1999;
Kubota Tractor Corporation (projects), 2000;
Norbrook Laboratories (projects), 2004; Y-Tex
Corp. (projects), 1999
Producer-Funded Clients: National Pork Board
(projects), 2005
ZIMMCOMM MARKETING AND
COMMUNICATIONS SERVICES
Holts Summit, Mo.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 2 2
Media Usage
Advertising
Public relations 100%
Sales promotion
Direct marketing
Internet marketing
Other
Agribusiness Clients: BASF (projects), 2004;
Crop 1 Insurance (projects), 2004; Machinery
Link (projects), 2004; Monsanto (projects),
2004; Mycogen Seeds (projects), 2004; New
Holland (projects), 2004; Valmont Irrigation
(projects), 2004
Producer-Funded Clients: Missouri Beef
Industry Council (projects), 2004; Missouri
Corn Growers Association (projects), 2004;
Missouri Soybean Association (projects), 2004;
National Biodiesel Board (projects), 2004;
National Rural Electric Cooperative Association
(projects), 2004; United Soybean Board (projects),
2004
* All dollar amounts reported in U.S. thousands.
2004 LARGEST AGENCIES
TOTAL INCOME FROM AG ACCOUNTS *
(Includes producer-funded accounts)
(thousand dollars)
Bader Rutter & Associates $12,886
Osborn & Barr Communications $12,143
Rhea & Kaiser Marketing Communications $10,018
McCormick Company $ 9,218
AdFarm $ 7,877
$52,142
INCOME FROM AG ADVERTISING *
(thousand dollars)
Rhea & Kaiser Marketing Communications $ 8,115
Osborn & Barr Communications $ 6,964
Bader Rutter & Associates $ 5,928
McCormick Company $ 5,137
AdFarm $ 4,332
$30,476
INCOME FROM AG PUBLIC RELATIONS *
(thousand dollars)
Gibbs & Soell Inc. $ 6,751
Osborn & Barr Communications $ 4,968
Bader Rutter & Associates $ 4,124
Morgan&Myers $ 3,947
McCormick Company $ 1,383
$21,173
INCOME FROM AG SALES PROMOTION *
(thousand dollars)
AdFarm $ 945
McCormick Company $ 899
NKH&W Inc. $ 698
Bader Rutter & Associates $ 387
Latorra, Paul & McCann $ 380
$ 3,309
INCOME FROM AG DIRECT MARKETING *
(thousand dollars)
Bader Rutter & Associates $ 2,062
McCormick Company $ 1,623
AdFarm $ 1,182
Brighton Agency Inc. $ 1,000
NKH&W Inc. $ 739
$ 6,606
INCOME FROM AG WEB-BASED/
ELECTRONIC MARKETING *
(thousand dollars)
Brighton Agency Inc. $ 1,000
Biggs/Gilmore Communications $ 975
Morgan&Myers $ 423
Bader Rutter & Associates $ 387
NKH&W Inc. $ 246
$ 3,031
* includes agribusiness and producer-funded accounts
2005 LARGEST AGENCIES
TOTAL INCOME FROM AG ACCOUNTS *
(Includes producer-funded accounts)
(thousand dollars)
Bader Rutter & Associates $13,786
Osborn & Barr Communications $12,834
Rhea & Kaiser Marketing Communications $12,060
McCormick Company $10,885
AdFarm $ 8,821
$54,417
INCOME FROM AG ADVERTISING *
(thousand dollars)
Osborn & Barr Communications $ 9,288
Rhea & Kaiser Marketing Communications $ 8,683
McCormick Company $ 7,100
Bader Rutter & Associates $ 6,065
AdFarm $ 4,586
$35,722
INCOME FROM PUBLIC RELATIONS *
(thousand dollars)
Gibbs & Soell Inc. $ 7,661
Bader Rutter & Associates $ 4,549
Osborn & Barr Communications $ 3,067
Morgan&Myers $ 2,756
McCormick Company $ 2,294
$20,327
INCOME FROM AG SALES PROMOTION *
(thousand dollars)
Charleston|Orwig $ 3,768
McCormick Company $ 1,063
AdFarm $ 1,058
Nicholson Kovac $ 575
Latorra, Paul & McCann $ 480
$ 6,944
INCOME FROM AG DIRECT MARKETING *
(thousand dollars)
Bader Rutter & Associates $ 2,067
AdFarm $ 1,587
Rhea & Kaiser Marketing Communications $ 1,567
Brighton Agency Inc. $ 1,000
McCormick Company $ 831
$ 7,052
INCOME FROM AG WEB-BASED/
ELECTRONIC MARKETING *
(thousand dollars)
Brighton Agency Inc. $ 1,550
Biggs/Gillmore Communications $ 1,400
Charleston|Orwig $ 941
Bader Rutter & Associates $ 689
Morgan&Myers $ 343
$ 4,923
* includes agribusiness and producer-funded accounts
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