2005 International CES Announces Support for American Red Cross Fundraising Effort for Tsunami Victims; Consumer Electronics Association Contributes to Tsunami Aid Relief.

LAS VEGAS -- In response to the huge humanitarian demands created by the recent tsunami in Southeast Asia, the 2005 International CES today announced that it is collaborating with the fundraising efforts of the American Red Cross International Response Fund. Starting today, 2005 International CES attendees will be able to make onsite contributions to the Red Cross tsunami relief effort. The 2005 International CES runs January 6-9 in Las Vegas, Nev.

"This natural disaster has shaken the global community to its core," said Gary Shapiro, president and CEO of the Consumer Electronics Association, the sponsor and producer of the International CES. "Our industry and our attendees span the globe - we represent the global community. So even as we gather here this week to celebrate the success and innovations of the consumer electronics industry, we have a moral responsibility to do our part to lend a helping hand. To that end, we are proud to partner with the Red Cross and provide our attendees with an opportunity to respond to this devastating crisis."

On Thursday, January 6 through Sunday, January 9 the International CES will designate cash registers in the registration areas that allow attendees to contribute to the Red Cross in their disaster relief efforts. Voluntary donations can be made in the registration areas located in the South Hall of the Las Vegas Convention Center and the exhibitor registration area in the Central Plaza. Registration areas will be accepting donations in the form of cash, credit cards or checks made payable to the American Red Cross. In addition to the contributions pledged during the International CES, CEA will make a significant donation to the American Red Cross.

"Just as the technologies created by the companies we represent connect citizens around the world, we feel connected to those who have suffered from this horrible tragedy," said Gary Shapiro, president and CES of CEA. "We are proud to make a contribution to the American Red Cross to help support their international relief efforts."

For more news on CES during and after the show, visit www.CESweb.org, the interactive source for CES information.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 1,850 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $110 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

Note to Journalists:

The American Red Cross name is used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, individual or political position. For more information about the American Red Cross, please call 1-800 HELP NOW or email [e-mail].

UPCOMING EVENTS

--  CES Unveiled: The Official Press Event of the International CES
    January 4, 2005, Las Vegas, NV
--  2005 International CES - Defining Tomorrow's Technology
    January 6-9, 2005, Las Vegas, NV
--  CEA Winter Summit
    February 17-19, 2005, Lake Tahoe, CA
--  EHX Spring
    February 23-26, Orlando, FL
--  CEA Winter Technology & Standards Forum
    March 7-11, 2005, San Antonio, TX
--  HDTV Summit and Academy of DTV Pioneers Awards Luncheon
    March 15, 2005, Washington, DC
--  CEA Bits & Bytes Dinner
    March 15, 2005, Washington, DC
--  IP and Creativity - Redefining the Issue
    March 16, 2005, Washington, DC
--  PARA Management Conference
    May 11-15, 2005, Coronado, CA
--  CONNECTIONS(TM)
    May 11-13, 2005, San Francisco, CA
--  Consumer Electronics CEO Summit
    June 22-25, 2005, Colorado Springs, CO
--  CEA Summer Technology & Standards Forum
    July 25-29, 2005, Denver, CO
--  CEA Industry Forum
    October 17-19, 2005, Las Vegas, NV
--  EHX Fall
    November 7-11, 2005, Anaheim, CA
--  2006 International CES - Defining Tomorrow's Technology
    January 5-8, 2006, Las Vegas, NV