2005 Impact 'Hot Brand' Awarded to Barefoot Cellars Again.SANTA ROSA Santa Rosa, city, Argentina Santa Rosa, city (1991 pop. 80,629), capital of La Pampa prov., central Argentina. It is a modern city and road junction surrounded by a rich agricultural and cattle-raising area. , Calif. -- Barefoot Cellars, the famous lifestyle California brand was named as Impact 'Hot Brand' for the second consecutive year. The Hot Brand Award is presented annually by Marvin Shanken, editor of the Wine Spectator Wine Spectator is a lifestyle magazine that focuses on wine. Founded as a newsprint tabloid by Bob Morrisey in 1976, it was purchased three years later by publisher Marvin R. Shanken. In 2005, paid circulation was over 382,000 and the magazine reached an estimated 2. , Impact and Market Watch Magazine, to brands in the alcoholic beverage alcoholic beverage Any fermented liquor, such as wine, beer, or distilled liquor, that contains ethyl alcohol, or ethanol, as an intoxicating agent. When an alcoholic beverage is ingested, the alcohol is rapidly absorbed in the stomach and intestines because it does not industry which meet tremendous growth criteria. In order to qualify for the Hot Brand Award, a winery must grow a minimum of 15% over the previous year, experience double digit Noun 1. double digit - a two-digit integer; from 10 to 99 integer, whole number - any of the natural numbers (positive or negative) or zero; "an integer is a number that is not a fraction" growth in the 3 preceding years, and sell a minimum of 250,000 cases annually. Barefoot Cellars has been growing in sales volume at a rate of 20-25% every year for the last 5 years, completing 2004 up 58% over 2003. These increased sales have occurred nationally and internationally. By positioning themselves in the right categories, Barefoot has been able to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the trend towards value priced wines by offering consumer's lifestyle themed wine which is consistent in quality and a proven value. "Our goal has always been to make affordable wines for everyday drinking," commented Jennifer Wall, Barefoot Winemaker. "The Barefoot Cellars original mission statement still rings true: to make the best wines at the best price." Over the past 5 years, Barefoot wines have been awarded over 1000 medals, including many Gold and Double Gold medals. Barefoot Cellars California wines, originally introduced by Davis Bynum in 1964, are now available in 1.5L and 750 ml sizes in the following varietals: Cabernet Sauvignon Cab·er·net Sauvignon n. 1. A variety of black grape used to make red wine, notably in Bordeaux and the Napa Valley. 2. A dry red wine made from this grape. [French. , Merlot, Chardonnay, Sauvignon Blanc, Zinfandel, Syrah and White Zinfandel. Also available are the award winning Barefoot Reserve Sonoma County wines, Barefoot on the Beach premium blended wines, as well as the widely popular Barefoot Bubbly California Chardonnay Champagne available in Brut Brut, Brute (both: br  t), or Brutus (br and Extra Dry style cuvees. For more information about Barefoot Cellars wines please call 800-750-8828, or visit the website at www.barefootwine.com. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion