2005 American International TOY FAIR Reports a 16% Increase in Buyer Attendance/a; Hot Trends Include Infant/Pre-School, Learning and Toys That Inspire Active Play.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Increased turnout made the 102nd American International TOY FAIR The American International Toy Fair (the trademarked name uses all capitals for TOY FAIR) is one of a few major toy industry trade shows held around the world. It is held annually in late winter (mid February) in New York City's Toy District (Broadway and 5th Avenue in the mid (R) a huge success, with buyer attendance up from last year by 16%/a. The global media presence continued to be strong as well, with over 1,000 members of the media reporting from 16 countries worldwide including England, Germany, Italy and Japan. The 2005 show was held February 20th-23rd at the Jacob K. Javits Convention Center Jacob K. Javits Convention Center is a large convention center on the west side of Manhattan in New York City. It was designed by architects I. M. Pei and partners. The revolutionary space frame structure was built in 1986 and named for New York Senator Jacob K. in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . The four-day event is the largest toy trade show in the Western Hemisphere Western Hemisphere Part of Earth comprising North and South America and the surrounding waters. Longitudes 20° W and 160° E are often considered its boundaries. , and is the showcase for the newest toy trends for 2005, specifically the upcoming holiday season, which accounts for 65% of annual toy sales. In addition to the number of exhibitors at the Javits Center, other manufacturers showcased their latest innovations at showrooms at the International Toy Center (ITC ITC (Brit) n abbr (= Independent Television Commission) → Fernseh-Aufsichtsgremium ITC n abbr (BRIT) (= Independent Television Commission) → ) and other locations in the Toy District. "We've seen an increase in both buyer attendance and trade guests, but also in the range of buyers attending from non-traditional outlets, including Club Med Club Med (short for Club Méditerranée) is a French corporation of vacation resorts found in many parts of the world, usually in highly exotic locations. It is seen by many as having started the all-inclusive resort concept, which is now a popular vacationing style for , L'Oreal Kids, Four Seasons Hotels and Resorts The creator of this article, or someone who has substantially contributed to it, may have a conflict of interest regarding its subject matter. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. and Pottery Barn Kids," said Thomas P. Conley, President, Toy Industry Association The Toy Industry Association, Inc. (TIA) is the not-for-profit trade association for producers and importers of toys and youth entertainment products sold in North America, representing over 500 companies who account for approximately 85% of domestic toy sales. , which owns and operates TOY FAIR. "The scope of the industry is changing; however, from the strong numbers of attendees, we see that the show is still relevant in today's business world," Mr. Conley added. A total of 1,318 exhibiting companies from 33 countries showcased their product at the Jacob K. Javits Convention Center, using all 333,000 net square feet of space. International pavilions representing countries including China, Hong Kong, Spain and Thailand and special product categories including the brand-new Sweet Spot for novelty and confections and Reading, Writing and Rhythm, a dedicated section for children's publishing and music, including musical instruments, added to the broad scope of the show and helped buyers in meeting their specific needs. In addition, 229 companies displayed their new product lines in showrooms in New York City's Toy District. Hot Trends: Infant/Preschool and Learning Toys, Products to Keep Kids Active With childhood obesity childhood obesity Public health Overweight in a child, an average BMI of ≥ 85% for age and sex; ≥ 95% for age and sex is very obese. See Body-mass index, Obesity. Cf Adult obesity. in the spotlight, it should come as no surprise that toy manufacturers are launching new products that focus on physical activity. New introductions were designed to keep kids active and entertained, whether they are playing indoors or outdoors. Infant and Preschool and Learning Toys in general were growth categories in 2004, according to NPDFunworld. These categories are expected to continue their strong appeal in 2005, as leading manufacturers add new elements to existing lines, and new manufacturers enter this expanding field. In addition, licensed products should see a surge in sales, with multiple hot new movies slated for 2005, and a steady stream of entertainment properties suitable for kids. TIA's Toy Trend Expert, Reyne Rice, is available for interview upon request. About the American International TOY FAIR(R) American International TOY FAIR(R) is the largest toy trade show in the Western Hemisphere. More than 1,500 manufacturers, distributors, importers and sales agents from over 30 countries showcase their toy and entertainment products, from classic toys to interactive entertainment and everything in between. Products include: action figures and dolls, games and puzzles, bicycles, tricycles and ride-ons, radio-controlled vehicles, infant and preschool toys, cars, trucks and trains, puppets and plush, audio and video cassettes, computer software and video games, playground and sporting equipment, Halloween, Christmas, books, stationery, party supplies, and more. The 2006 American International TOY FAIR will be held February 12th-15th at the Jacob K. Javits Convention Center in New York City. More information is available at the TIA (1) (Telecommunications Industry Association, Arlington, VA, www.tiaonline.org) A membership organization founded in 1988 that sets telecommunications standards worldwide. It was originally an EIA working group that was spun off and merged with the U.S. website at www.toy-tia.org/AITF. TOY FAIR is open to the trade only. Consumers and those under the age of 18, including infants, are not admitted. About TIA TIA is the trade association for North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. producers and importers of toys, games and entertainment products for children and families. TIA also owns and operates American International TOY FAIR(R), a trade-only event, held each February at the Javits Convention Center and at showrooms in Manhattan's Toy District. Information about new products for 2005 introduced at the American International TOY FAIR will be available throughout the year on the TIA website in the following: --TOY FAIR Press Advisory --TOY FAIR Virtual Press Office --TOY FAIR Times - Preview edition and four show dailies Go to www.toy-tia.org/AITF; click on "Information for Media Representatives" and/or the TOY FAIR Times box. /a -- Numbers reflect attendance at the Javits Center only, due to a change in the registration and security process at the International Toy Center. |
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