2004 Pikes Peak or Bust Rodeo Gets ``Wild''.

Sports Editors/Rodeo Writers and Columnists

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--April 29, 2004

Hold on to your hats, because the West is about to get really wild.

The addition of a high-flying motorcycle act, cow-milking contest, and horse race to this summer's 64th annual Pikes Peak or Bust Rodeo promises to pull fans even closer to the edge of their seats at the World Arena, August 11-15.

"The Wild Child," Troy Lerwill, will perform for the first time during each rodeo performance. The show, named the Professional Rodeo Cowboys Association's Comedy Act of the Year in 2002 and 2003, is one of the most dangerous -- and funny -- specialty acts in rodeo history. Lerwill's comedic style and dare-devil motorcycle stunts have children and adults laughing one moment and holding their breath the next.

Another new event in the 2004 line-up is the Wild Cow Milking, featuring competitive teams from area military, police, and fire departments. After a handful of wild cows are released into the arena, each team must catch one of the wild cows, fill up a bottle with milk, and race across the finish line.

The third event is new to the World Arena, but is an old crowd favorite. The rodeo brings back Wild Horse Racing to kick off each rodeo performance. Much like a NASCAR event, the unpredictable race to the finish line is wildly popular among fans as much for its competitive nature as for its terrifying wrecks.

Lerwill, who has performed his acclaimed antics at premier rodeo events such as the Wrangler National Finals Rodeo (NFR), Copenhagen Cup Finale, and Dodge National Circuit Finals Rodeo, will be joined by another top PRCA contractor, four-time Announcer of the Year Hadley Barrett of Kersey, Colo. Barrett, who will take the mic during each performance, was for many years the voice of Cheyenne, Wyo.'s "Daddy of 'Em All" and has worked as the Wrangler NFR television announcer for more than 20 years.

Tickets go on sale May 1 for the 64th annual Pikes Peak or Bust Rodeo, August 11-15, and may be purchased through the World Arena by calling 866-464-2626 or 719-576-2626; via the web at the World Arena Web site at www.worldarena.com or the Tickets West Web site at www.ticketswest.com; or by visiting the World Arena box office, any King Soopers, Independent Records, the Citadel Mall Information Desk and the ITR Office at Fort Carson. Ticket prices are $8.00, $12.50, $16.50, and $26.50. Discounts are available for military personnel, kids ages 2-12, and seniors.

The Pikes Peak or Bust Rodeo is a non-profit organization with a long-running tradition of donating proceeds to local military charities. Since 1946, the Pikes Peak or Bust Rodeo has donated more than $1.5 million to community charities and organizations. For more information, please call 719-635-3547 or visit www.coloradospringsrodeo.com.