2004 North American ag communications agencies.It is time again for Agri Marketing magazine's annual listing of agricultural communications agencies throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Agencies supplying financial documentation have their figures listed in bold typeface The design of a set of printed characters, such as Courier, Helvetica and Times Roman. The terms "typeface" and "font" are used interchangeably, but the typeface is the primary design, while the font is the particular implementation and variation of the typeface, such as bold or italics . If an area of a listing is left blank, or a category is not included, the agency has chosen not to report that information. Page 46 lists the largest ag agencies for 2004, along with the largest from 2003, based on income in six categories: 1) largest agencies by ag income; 2) largest agencies by advertising income; 3) Largest agencies by public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most income; 4) largest agencies by sales promotion income; 5) largest agencies by direct marketing income; and 6) largest agencies by Web-based/electronic marketing income. You may reference this listing by visiting the Special Features section on agrimarketing.com. * All dollar amounts reported in U.S. thousands. [GRAPHIC OMITTED]
5METACOM
Carmel, Ind.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 28
Media Usage
Advertising 35%
Public relations 25%
Sales promotion 5%
Direct marketing 20%
Web/electronic marketing 10%
Other 5%
ADCULTURE GROUP
Toronto, Ontario; Minneapolis; Calgary,
Alberta; Montreal, Quebec
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 50 50
Media Usage
Advertising 30%
Public relations 25%
Sales promotion 5%
Direct marketing 25%
Other 15%
Agribusiness agribusiness Agriculture operated by business; specifically, that part of a modern national economy devoted to the production, processing, and distribution of food and fibre products and byproducts. Clients: ATP ATP: see adenosine triphosphate. ATP in full adenosine triphosphate Organic compound, substrate in many enzyme-catalyzed reactions (see catalysis) in the cells of animals, plants, and microorganisms. Plastics; Agrocentres; Agricore United Agricore United was a farmer-directed agri-business in Canada. It supplied crop nutrition and crop protection products, and offered grain handling and marketing services. It was created on November 1, 2001 by the merger of Agricore and United Grain Growers. ; Canadian Canadian (kənā`dēən), river, 906 mi (1,458 km) long, rising in NE New Mexico. and flowing E across N Texas and central Oklahoma into the Arkansas River in E Oklahoma. Seed Trade Association; Cargill Cargill, Incorporated is a privately held, multinational corporation, and is based in the state of Minnesota in the United States. It was founded in 1865, and has grown into the world's second largest privately held corporation (in terms of revenue). Specialty Canola Oils Noun 1. canola oil - vegetable oil made from rapeseed; it is high in monounsaturated fatty acids canola vegetable oil, oil - any of a group of liquid edible fats that are obtained from plants ; Kubota This article is about Kubota Corporation. For other uses of "Kubota", see Kubota (Disambiguation). Kubota Corporation (株式会社クボタ Canada Canada (kăn`ədə), independent nation (2001 pop. 30,007,094), 3,851,787 sq mi (9,976,128 sq km), N North America. Canada occupies all of North America N of the United States (and E of Alaska) except for Greenland and the French islands of (projects); Proven Seed; Schering-Plough Schering-Plough Corporation (NYSE: SGP) is a pharmaceutical company which traces its history back to 1851 when Ernst Schering founded Schering AG in Germany. Following the entry of the United States into World War II in 1941, U.S. ; Syngenta Seeds USA; Syngenta Crop Protection Canada; Syngenta Seeds Canada
ADFARM
Kansas City, Mo.; Calgary, Alberta;
Guelph, Ontario; Fargo, N.D.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $7,877 $7,877
No. of employees 80 80
Media Usage
Advertising 55%
Public relations 15%
Sales promotion 12%
Direct marketing 15%
Web/electronic marketing 3%
Agribusiness Clients: Agrium (projects), 2003; Alberta Agriculture, Food and Rural Development (projects), 2003; American Crystal Sugar, 1999; Bayer Animal Health Canada Health Canada (French: Santé Canada) is the department of the government of Canada with responsibility for national public health. Health Canada's goal is to improve Canadian life by improving Canadian longevity, lifestyle and use of public healthcare. , 1999; Bayer CropScience Canada, 1989; Bayer CropScience, 2000; Brandt Manufacturing, 1999; Beefbooster, 2000; Canadian Farm Business Management Council, 1999; Canadian Food Grains Bank, 1999; Canadian international Farm Equipment Show, 2003; Canadian Seed Growers Association, 1984; Case IH Dealers, 1978; CNH CNH Carteira Nacional de Habilitação CNH Centro Nacional de Huracanes (Spanish) CNH California Nevada Hawaii (a district of Kiwanis International) CNH Club Náutico Hacoaj , 1989; CropLife Canada (projects), 2003; Cultiva, 2003; Dow AgroSciences Dow AgroSciences LLC is a wholly owned subsidiary of the Dow Chemical Company specializing in not only agricultural chemicals such as pesticides, but also seeds and biotechnology solutions. The company is based in Indianapolis, Indiana, in the United States. Canada, 1987; Farmscan, 2003; George Morris George Morris may refer to:
a group of animals, usually cattle, or pigs, or related wild animal species, which live a collective life together. This may be a natural pattern of behavior or be imposed by a human operated management system. Improvement (projects), 1998; RBC RBC red blood cell. RBC or rbc abbr. red blood cell RBC, n See red blood cell count. RBC red blood cells; red blood (cell) count (see blood count). Royal Bank, 1987; Redball LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control (projects), 2003; SeCan, 2001; UFA Ufa (  fä`), city (1989 pop. 1,082,000), capital of Bashkortostan, E European Russia, at the confluence of the Belaya and Ufa rivers. (projects), 2002; University of
Guelph The University of Guelph is a medium-sized university located in Guelph, Ontario, established in 1964. While the U of G offers degrees in many different disciplines, the university is best known for its focus on life sciences, based in part on a long-standing history of Research Park (projects), 2000; Wil-Rich (projects), 2002
AGRIBUSINESS
COMMUNICATIONS GROUP
Carrboro, N.C.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $300 $150 $150
No. of employees
Media Usage
Advertising 50%
Public relations 50% 50%
Sales promotion 50%
Agribusiness Clients: Export Leaf Tobacco Co. (projects), 1997; Fair Products (projects), 1996; FW. Rickard Seeds (projects), 2001; Gas Fired Products Inc. (projects), 2000; Gold Leaf Seed Co., 1995; Harmony Products Inc. (projects), 2003; Insect Biotechnology Inc. (projects), 2001; Mobile FarmWare (projects), 2004; Neuse Crop Management, 1998; North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures Area, 52,586 sq mi (136,198 sq km). Pop. Agribusiness Council (projects), 2002; Santa Fe Santa Fe, city, Argentina Santa Fe, city (1991 pop. 341,000), capital of Santa Fe prov., NE Argentina, a river port near the Paraná, with which it is connected by canal. Natural Tobacco Co. (projects), 1997; Smithfield Foods  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . (projects), 2000; SQM SQM Square Meters SQM Software Quality Management SQM Sky Quality Meter SQM Service Quality Management SQM Signal Quality Monitoring SQM Stable Queue Manager SQM Surface Quality Monitor SQM Supplier Quality Manual SQM Signal Quality Monitor North America (projects), 1999; Turfgrass Council of North Carolina (projects), 2002 Producer-Funded Clients: Barnes Farming/FarmPak (projects), 2004; Cotton Incorporated (projects), 2000; East Carolina Farm Credit (projects), 2002; Enzor Farms (projects), 1998; Godwin Produce Co. (projects), 2003; Jackson Jackson. 1 City (1990 pop. 37,446), seat of Jackson co., S Mich., on the Grand River; inc. 1857. It is an industrial and commercial center in a farm region. Farming (projects), 2002; North Carolina Christmas Tree Christmas tree Evergreen tree, usually decorated with lights and ornaments, to celebrate the Christmas season. The use of evergreen trees, wreaths, and garlands as symbols of eternal life was common among the ancient Egyptians, Chinese, and Hebrews. Association (projects), 1997; North Carolina Cotton Producers Association (projects), 1998; North Carolina SweetPotato Commission (projects), 1996; North Carolina Watermelon watermelon, plant (Citrullus vulgaris) of the family Curcurbitaceae (gourd family) native to Africa and introduced to America by Africans transported as slaves. Watermelons are now extensively cultivated in the United States and are popular also in S Russia. Association (projects), 2002; Tobacco Growers Association of North Carolina (projects), 1994
AGROW COMMUNICATIONS
Saskatoon, Saskatchewan
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 1
Media Usage
Advertising 20% 10%
Public relations 60% 90%
Direct marketing 20%
Agribusiness Clients: Agricore United (projects), 2002; Bourgault Tillage Tools, 2902; Cargill AgHorizons (projects), 2003; Mumby Manufacturing Ltd. (projects), 2903; Pike pike, in zoology pike, common name for the family Esocidae, freshwater game and food fishes of Europe, Asia, and North America. The pike, the muskellunge, and the pickerel form a small but well-known group of long, thin fishes with spineless dorsal fins, Management Group (projects), 2003; Prairie prairie Level or rolling grassland, especially that found in central North America. Decreasing amounts of rainfall, from 40 in. (100 cm) at the forested eastern edge to less than 12 in. Diagnostic Services diagnostic services, n.pl the imaging and laboratory capabilities available for determining the cause of an illness. (projects), 2002; Precision Ag Services, 2003; Proven Seed (projects), 2002 Producer-Funded Clients: Saskatchewan Soil Conservation Association (projects), 2003; Western Beef Development Centre (projects), 2003
ARCHER>MALMO INC.
Memphis, Tenn.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $9,200 $1,500
No. of employees 98
Media Usage
Advertising 40%
Public relations 25%
Sales promotion 10%
Direct marketing 15%
Web/electronic marketing 10%
Agribusiness Clients: Valent USA, 2001; Valent BioSciences, 2002
AYRES KAHLER
Lincoln, Neb.; Omaha, Neb.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $3,300 $1,200 $100
No. of employees 33 10
Media Usage
Advertising 20%
Public relations 20% 100%
Sales promotion 15%
Direct marketing 15%
Web/electronic marketing 10%
Other 20%
Agribusiness Clients: DTN See disruption-tolerant network and delay-tolerant network. Ag Companies, 2092; Firestone fire·stone n. 1. A flint or pyrite used to strike a fire. 2. A fire-resistant stone, such as certain sandstones. Noun 1. Ag Tires, 1996; Hoegemeyer Hybrids, 2000; Resource21 LLC, 2003; Stauffer Seeds, 1998; Triton Genetics genetics, scientific study of the mechanism of heredity. While Gregor Mendel first presented his findings on the statistical laws governing the transmission of certain traits from generation to generation in 1856, it was not until the discovery and detailed study of , 2002; Valmont Irrigation irrigation, in agriculture, artificial watering of the land. Although used chiefly in regions with annual rainfall of less than 20 in. (51 cm), it is also used in wetter areas to grow certain crops, e.g., rice. , 1961 Producer-Funded Clients: Nebraska Farmers Choice, 2000; Nebraska Soybean Board (projects), 1997
BADER RUTTER &
ASSOCIATES INC.
Brookfield, Wis.; Lincoln, Neb.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $16,089 $12,886 $100
No. of employees 138 98
Media Usage
Advertising 46%
Public relations 32%
Sales promotion 3%
Direct marketing 16%
Web/electronic marketing 3%
Agribusiness Clients: Cotton Inc., 1995; Dew dew, thin film of water that has condensed on the surface of objects near the ground. Dew forms when radiational cooling of these objects during the nighttime hours also cools the shallow layer of overlying air in contact with them, causing the condensation of some AgroSciences, 1981; Dairy Business Association, 2901; IMC (Internet Mail Consortium, Santa Cruz, CA, www.imc.org) An industry trade association founded in 1996 by Paul Hoffman and Dave Crocker that promotes Internet e-mail standards and features. Global, 1993; John Deere Credit, 2002; Lange Stegmann, 2000; Merial Ltd., 2000; Merial Canada Inc., 2000; Mycogen Seeds, 1997
BIGGS/GILMORE
COMMUNICATIONS
Kalamazoo, Mich.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $9,300 $1,500
No. of employees 70 10
Media Usage
Advertising 20%
Public relations 2%
Sales promotion 3%
Direct marketing 10%
Web/electronic marketing 65%
Agribusiness Clients: Greenstone green·stone n. Any of various altered basic igneous rocks colored green by chlorite, hornblende, or epidote. greenstone Noun NZ a type of green jade used for Maori carvings and ornaments Farm Credit Services (projects), 2001; Nu-Gro Technologies, 2000; Pfizer Animal Health, 2003
BLASDEL CLEAVER SCHWALBE
COMMUNICATIONS
Kansas City, Mo.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 7 7
Media Usage
Advertising 15%
Public relations 30%
Sales promotion 25%
Direct marketing 20%
Web/electronic marketing 5%
Other 5%
Agribusiness Clients: AMVAC Chemical Corporation, 2003; Foliar foliar pertaining to or having the quality of leaves. Nutrients (projects), 2003; MachineryLink Inc., 2003; Tessenderlo Kerley (projects), 2003; Vance Publishing--Greenbook, 2004
BRIGHTON AGENCY INC.
St. Louis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $9,000 $4,000
No. of employees 60 20
Media Usage
Advertising 30%
Public relations 20%
Sales promotion 25%
Web/electronic marketing 25%
Agribusiness Clients: BASF BASF Bar Association of San Francisco (since 1872; San Francisco, California) BASF Badische Anilin und Soda Fabrik (German chemical products company) BASF Builders Association of South Florida , 1997; Iron Solutions, 2004; Missouri Missouri, state, United States Missouri (mĭz  r`ē, –ə), one of the midwestern states of the United States. Department of Agriculture, 2001; Royal Canin Royal Canin is a worldwide manufacturer and supplier of high quality, specialized dog and cat foods. It was founded in 1967 in the village of Gard, France, by the French veterinary surgeon, Jean Cathary. [1] Its headquarters are now located in Aimargues, France. , 1989; Sundowner sun·down·er n. 1. Australian A vagrant; a tramp. 2. Chiefly British A drink taken at sundown. Noun 1. Trailers, 1998; Tri Pro Specialties, 1999
BROADHEAD + CO
Minneapolis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $390 $325
No. of employees 4 4
Media Usage
Advertising 10%
Public relations 35%
Sales promotion 40%
Direct marketing 15%
Agribusiness Clients: Agrotain, 2004; AO Technologies International, 2001; Ecolab (projects), 2002; Emerald BioAgriculture Corporation, 2001; Land O'Lakes, 2003; National Corn Growers Association The National Corn Growers Association (NCGA) is a U.S. national organization founded in 1957, representing more than 33,000 dues-paying corn growers from 48 states and the interests of more than 300,000 farmers who contribute to corn checkoff programs in 20 states. , 2001; Novecta, 2003; Raven raven, common name for the largest member of the family Corvidae (crow family), ranging throughout the arctic and temperate regions of the Northern Hemisphere. The raven, Corvus corax, is a glossy black scavenging bird about 26 in. Industries, 2004
CHARLESTON|ORWIG INC.
Hartland, Wis.; Davenport, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $6,246 $4,169 $263
No. of employees 66
Media Usage
Advertising 55% 10%
Public relations 20% 65%
Sales promotion 4%
Direct marketing 17% 5%
Web/electronic marketing 4% 20%
Agribusiness Clients: Alcide Corporation, 2001; Arm & Hammer Animal Nutrition, 2001; Brillion Farm Equipment, 1996; Dairy Strategies, 2002; Dairyland Seed Company Inc., 1993; ExSeed Genetics LLC, 1998; Great Lakes Great Lakes, group of five freshwater lakes, central North America, creating a natural border between the United States and Canada and forming the largest body of freshwater in the world, with a combined surface area of c.95,000 sq mi (246,050 sq km). Cattle Credit Company, 2001; Hoard's Dairyman Hoard's Dairyman is an American magazine featuring articles about and for the dairy industry. History Hoard's, as it is more simply known by its readers, was started in 1885 as a supplement to the Daily Jefferson County Union. , 2003; Hobart Welders, 2003; Holstein Holstein, former duchy, N central Germany, the part of Schleswig-Holstein S of the Eider River. Kiel and Rendsburg were the chief cities. For a description of Holstein and for its history after 1814, see Schleswig-Holstein. Association, 2003; Miller Brewing brewing: see beer. Co. Industry Affairs, 1997; Miller Electric, 2003; Nutra-Park, 2003; Packerland Packing, 1994; Pfizer Animal Health, 2001; Professional Dairy Heifers Association, 2002; Professional Dairy Producers of Wisconsin Wisconsin, state, United States Wisconsin (wĭskŏn`sən, –sĭn), upper midwestern state of the United States. It is bounded by Lake Superior and the Upper Peninsula of Michigan, from which it is divided by the Menominee , 2002; Ridley ridley: see sea turtle. Inc., 2003; Smithfield Foods Inc., 2003; Woods Equipment Company, 1999; Zinpro Animal Nutrition, 2001 Producer-Funded Clients: National Livestock livestock Farm animals, with the exception of poultry. In Western countries the category encompasses primarily cattle, sheep, pigs, goats, horses, donkeys, and mules; other animals (e.g., buffalo, oxen, or camels) may predominate in other areas. Producers, 2003; Wisconsin Milk Marketing Board, 2001
COLLE + MCVOY MARKETING
COMMUNICATIONS
Minneapolis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $22,500 $3,300 $125
No. of employees 190 35
Media Usage
Advertising 48%
Public relations 25% 100%
Direct marketing 20%
Web/electronic marketing 7%
Agribusiness Clients: Agriliance, 1994; AgStar Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , 2001; Case IH, 2002; CHS (Cylinder Head Sector) An earlier method of addressing a hard disk by referencing all three physical elements of the drive. It was superseded by logical block addressing (see LBA). (including foods, grain and Cenex-branded energy products), 1994; CNH, 2002; CROPLAN GENETICS, 2000; Farm Credit Services of MidAmerica, 2002; IDEXX, 1999; New Holland, 2002; Zymetrics, 2003 Producer-Funded Clients: North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Olive Oil olive oil, pale yellow to greenish oil obtained from the pulp of olives by separating the liquids from solids. Olive oil was used in the ancient world for lighting, in the preparation of food, and as an anointing oil for both ritual and cosmetic purposes. Association, 2002
COUNTRYSIDE MARKETING INC.
Menomonee Falls, Wis.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $283 $283
No. of employees 3 3
Media Usage
Advertising 20%
Public relations 80% 50%
Other 50%
Agribusiness Clients: American Bankers Association The American Bankers Association (ABA) is comprised of banks and other financial institutions. It seeks to promote the strength and profitability of the banking industry by Lobbying federal and state governments, building industry consensus on key issues, and providing products and (projects), 1996; Capital Agricultural Property Services, 2003; Farm Financial Standards Council, 1994; Illinois Illinois, river, United States Illinois, river, 273 mi (439 km) long, formed by the confluence of the Des Plaines and Kankakee rivers, NE Ill., and flowing SW to the Mississippi at Grafton, Ill. It is an important commercial and recreational waterway. Society of Professional Farm Managers and Rural Appraisers, 2003; Land Pro LLC, 2003; Prudential Prudential is the name of two different companies and buildings named after them: Companies:
Producer-Funded Clients: National Corn Growers Association (projects), 2001
CS&A MARKETING
COMMUNICATIONS
Bloomington, Ill.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 25
Media Usage
Advertising 50%
Public relations 15%
Sales promotion 10%
Direct marketing 15%
Web/electronic marketing 5%
Other 5%
Agribusiness Clients: Dickey-john Corporation, 2002; ForTheFarm.com, 1999; The Kent Group (Kent Feeds, Evergreen evergreen, term commonly used as synonymous with conifer and applied also to all those broad-leaved plants that bear green leaves throughout the year. Of the latter, most are plants of the tropics, subtropics, and other areas where the growing season is prolonged (e. Feeds) (projects), 1997; Lechler Inc. (Ag Products Division), 2002; Pfister Seed Company, 1998; Precision Planting, 2002; Yetter Manufacturing, 2001
DAVID & ASSOCIATES
Hastings, Neb.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $974 $401 $178
No. of employees 12 7
Media Usage
Advertising 50% 40%
Public relations 15% 55%
Sales promotion 25%
Direct marketing 5%
Other 5% 5%
Agribusiness Clients: ACCO ACCO American College of Chiropractic Orthopedists ACCO Association of County Commissioners of Oklahoma ACCo American Cyanamid Company ACCO Adenoid Cystic Carcinoma Organization ACCO American Clip Company ACCO Assistant Central Control Officer Feeds (projects), 2001; AcuaBiotec (projects), 2000; Biocor Animal Health (projects), 2001; Brownie brownie, in Celtic folklore, household spirit associated with farmsteads. Brownies help with chores, but, if criticized, they will make mischief, such as spoiling crops. If payment other than food is offered a brownie, he vanishes from a farm forever. Systems, 2000; Cargill Animal Nutrition, 1994; Circle Seed, 2003; Excel A full-featured spreadsheet for Windows and the Macintosh from Microsoft. It can link many spreadsheets for consolidation and provides a wide variety of business graphics and charts for creating presentation materials. Corporation (projects), 2001; First Ag (projects), 2002; Global Industries (MFS/York/Stormor), 1997; Kugler Company, 1987; Quality Irrigation (projects), 2002; Response Products, 2003; Sentinel Building The Sentinel Building, on Centralia, Illinois' East Broadway, has been listed on the National Register of Historic Places since the spring of 1978. The building is one of six properties in Marion County listed on the Register. Systems (projects), 2000; 21st Century Equipment/The Mercantile Relating to trade or commerce; commercial; having to do with the business of buying and selling; relating to merchants. A mercantile agency is an individual or company in the business of collecting data about the financial status, ability, and credit of individuals (projects), 2002; Producer-Funded Clients: Clean Fuels Development Coalition (projects), 1993; E-10 Unleaded with Ethanol ethanol (ĕth`ənōl') or ethyl alcohol, CH3CH2OH, a colorless liquid with characteristic odor and taste; commonly called grain alcohol or simply alcohol. Coalition, 2002; Kansas Corn Commission (projects), 2001; National Corn Growers Association (projects), 2002; Nebraska Ag industry Partnership (projects), 2003; Nebraska Beef Council (projects), 2003; Nebraska Corn Board, 1987; Nebraska Corn Growers Association, 1988; Nebraska Ethanol Board, 1984; Nebraska Pork pork, flesh of swine prepared as food, one of the principal commodities of the meatpacking industry. Pork has long been a staple food in most of the world, although religious taboos have limited its use, especially among Jews and Muslims. Producers Association (projects), 1991; U.S. Meat Export Federation (projects), 2003; various ethanol project equity drives, 2003
THE DUFF CO.
Kansas City, Mo.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,500 $50
No. of employees 12 12
Media Usage
Advertising 25% 25%
Public relations 40% 45%
Sales promotion 10%
Direct marketing 10% 25%
Web/electronic marketing 5% 5%
Other 10%
Agribusiness Clients: ABI Abi (ā`bī) [short for Abijah], in the Bible, King Hezekiah's mother. (Application Binary Interface) A specification for a specific hardware platform combined with the operating system. Alfalfa alfalfa (ălfăl`fə) or lucern (l sûn`), perennial leguminous plant (Medicago sativa Inc., 2000; Agri-Labs/TradeWinds,
2002; Crompton Corp./Uniroyal Chemical, 1990; Felton International,
2902; Gustafson LLC (Seed Amendments), 1988; Hytest Seeds, 1998;
Progressive Nutrition, 2003Producer-Funded Clients: Dairy Farmers of America Dairy Farmers of America (DFA) is an agricultural marketing cooperative owned by about 19,514 members (dairy farmers) representing 11,306 farms in the United States representing one-third of the US milk supply. In 2006 it had $7,898,824,000 in sales. (projects), 1998; NTOK NTOK National Theater of Korea Cotton, 2004
FLEISHMAN-HILLARD INC.
83 offices in 22 countries, with agribusiness
specialists concentrated in
Kansas City, Mo.; Sacramento, Calif.;
Washington, D.C.; Toronto, Ontario;
Mexico City; Frankfurt; Brussels; and
London.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees
Media Usage
Public relations 90% 90%
Sales promotion 10%
Web/electronic marketing 10%
FRUEHLING
COMMUNICATIONS INC.
San Diego; Cedar Rapids, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,700 $1,224
No. of employees 12 12
Media Usage
Advertising 52%
Public relations 8%
Sales promotion 8%
Direct marketing 28%
Web/electronic marketing 2%
Other 2%
Agribusiness Clients: Agrigator Inc, 2000; AutoFarm, 2001; Britz Inc, 2003; Crompton Corp./Uniroyal Chemical, 1987; Farmsaver, 2000; Phelps Dodge Phelps Dodge Corporation is a former United States company founded in 1834 by Anson Greene Phelps and William E. Dodge. On March 19, 2007, it was acquired by Freeport-McMoRan and now operates under the name Freeport-McMoRan Copper & Gold Inc. , 1992
GIBBS & SOELL INC.
New York; Chicago; Raleigh, N.C.,
San Francisco
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $13,773 $6,751
No. of employees 96 33
Media Usage
Public relations 100%
Agribusiness Clients: Cargill, 2002; Cargill Dow (Direct OverWrite) See magneto-optic disk. LLC, 1998; Honeywell International, 1971; Mathews Company, 1977; Syngenta Crop Protection, 2000; Syngenta Plant Science, 2002; Syngenta Seeds, 2002
GUNTER ADVERTISING
Madison, Wis.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $100
No. of employees 9
Media Usage
Advertising 80%
Public relations 5%
Sales promotion 5%
Direct marketing 5%
Web/electronic marketing 5%
Agribusiness Clients: Wyffels Hybrids, 1997
HANSEN COMMUNICATIONS
Kankakee, Ill.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 1 1
Media Usage
Advertising 85%
Web/electronic marketing 15%
Agribusiness Clients: Ag Reports; Agri-King; Balchem; Diamond V Mills; Kemin Americas (projects); Quality Liquid Feeds
HEYDAY COMMUNICATIONS, INC.
Saskatoon, Saskatchewan
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,000 $1,000
No. of employees 6 6
Media Usage
Advertising 60%
Public relations 10%
Sales promotion 10%
Direct marketing 15%
Web/electronic marketing 5%
Agribusiness Clients: Ag2Networks, 2002; Agrimax, 2002; Agrotain International, 2003; Monsanto DEKALB, 1999; Philom Bios, 1997; UAP UAP Unstable Angina Pectoris UAP United Agri Products UAP User Account Protection (Microsoft Vista) UAP University Affiliated Program UAP Unlicensed Assistive Personnel UAP Universidad Adventista Del Plata Canada, 2002
HICKMAN & ASSOCIATES INC.
Carmel, Ind.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,000 $500
No. of employees 20 3
Media Usage
Advertising 35%
Public relations 65%
Agribusiness Clients: Thomas (language) Thomas - A language compatible with the language Dylan(TM). Thomas is NOT Dylan(TM). The first public release of a translator to Scheme by Matt Birkholz, Jim Miller, and Ron Weiss, written at Digital Equipment Corporation's Cambridge Research Laboratory runs Jefferson Agricultural Institute, 2001; W.K. Kellogg Foundation Kellogg Foundation, philanthropic institution established (1930) at Battle Creek, Mich., by food manufacturer W. K. Kellogg (1860–1951). Kellogg eventually gave the institution a total of $47 million, and by 1990 its endowment had increased to more than $3. , 1998; OmniSTAR, 1998
THE INTEGER GROUP
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 106 23
Agribusiness Clients: Firestone Agricultural Tires, 1992; Garst Seed Company, 2002 Producer-Funded Clients: Dairy Management Inc., 2002
GINTY JOCIUS & ASSOCIATES
Guelph, Ontario
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 15 12
JOHNSON KRUMWIEDE ROADS
Minneapolis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,800 $1,500
No. of employees 7 7
Media Usage
Advertising 55%
Public relations 20%
Sales promotion 10%
Direct marketing 10%
Web/electronic marketing 5%
Agribusiness Clients: Land O'Lakes, 2003
JONES AND THOMAS INC.
Decatur, Ill.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $3,200 $2,650
No. of employees 28 20
Media Usage
Advertising 85%
Public relations 15%
Agribusiness Clients: Archer Daniels Midland The Archer Daniels Midland Company (NYSE: ADM), is a conglomeration based in Decatur, Illinois. ADMoperates more than 270 plants worldwide, where cereal grains and oilseeds are processed into numerous products used in food, beverage, nutraceutical, industrial and animal feed Co., 1986; Bioproducts Inc., 1991; DICKEY-john Inc., 2003; Illinois Soybean Association (projects), 1998; Matsutani America, 2000; Matsutani Chemical Japan (projects), 2002; Nutrius, 1991
LATORRA, PAUL & MCCANN INC.
Syracuse, N.Y.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $3,400 $1,900
No. of employees 34 12
Media Usage
Advertising 40%
Public relations 10%
Sales promotion 20%
Direct marketing 25%
Web/electronic marketing 5%
Agribusiness Clients: Dairy Farmers of America, 1986; Dairylea Cooperative, 1985; Dairy One, 2002; Fort Dodge Fort Dodge, city (1990 pop. 25,894), seat of Webster co., central Iowa, on the Des Moines River; settled c.1846; inc. 1869. Fort Clarke was built on the site in 1850 and renamed Fort Dodge the following year. Animal Health, 1987; Keenan USA, 2003; LEAD NY, 2002; Lely USA, 2003; Pennfield Feeds, 2003 Producer-Funded Clients: American Dairy Association, 1980
AL PAUL LEFTON COMPANY INC.
Philadelphia
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $9,200 $289
No. of employees 60 17
Media Usage
Advertising 94%
Public relations 6%
Agribusiness Clients: Cerexagri (subsidiary of ATOFINA Chemicals), 2001
LEPOIDEVIN RICKINGER GROUP
Brookfield, Wis.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $777 $344
No. of employees 10 8
Media Usage
Advertising 46%
Public relations 14%
Sales promotion 6%
Direct marketing 22%
Web/electronic marketing 12%
Agribusiness Clients: Heska Corporation, 2003; ImproMed, 2002; Luitpold Equine equine Any member of the ungulate family Equidae, which includes the modern horses, zebras, and asses, all in the genus Equus, as well as more than 60 species known only from fossils. Equines descended from the dawn horse (see Eohippus). Health, 2003; Schering-Plough Animal Health, 1999; Star Horse Products, 2001
LESSING-FLYNN
Des Moines, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 14 12
MANGAN HOLCOMB
RAINWATER CULPEPPER
Little Rock, Ark.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,500
No. of employees 30 18
Media Usage
Advertising 60%
Public relations 25%
Sales promotion 5%
Direct marketing 5%
Web/electronic marketing 3%
Other 2%
Agribusiness Clients: ARKAT Nutrition, 2002; Delta & Pine Land Co., 1996; Delta Plastics of the South, 2003; RiceTec, 2000; Riggs Tractor tractor, in agriculture, vehicle used to pull such equipment as plows, cultivators, and mowers; to power stationary devices such as saws and winches; and to push snowplows and earth-moving implements. Company, 1998; Stihl Outdoor Power Equipment, 1993
MARTIN | WILLIAMS ADVERTISING
Minneapolis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 275 39
Media Usage
Advertising 72%
Direct marketing 20%
Web/electronic marketino 8%
Agribusiness Clients: Syngenta Crop Protection, 1985
MCCORMICK COMPANY
Amarillo, Texas; Kansas City, Mo.; Des
Moines, Iowa; Fort Worth, Texas
MCCORMICK COMPANY
Amarillo, Texas; Kansas City, Mo.; Des
Moines, Iowa; Fort Worth, Texas
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $9,531 $8,768 $450
No. of employees 74 67
Media Usage
Advertising 55% 70%
Public relations 15% 15%
Sales promotion 10% 5%
Direct marketing 18% 10%
Web/electronic marketing 2%
Agribusiness Clients: ADM See add/drop multiplexer. (language) ADM - A picture query language, extension of Sequel2. ["An Image-Oriented Database System", Y. Takao et al, in Database Techniques for Pictorial Applications, A. Blaser ed, pp. 527-538]. Animal Health & Nutrition Division (projects), 1999; Agri Laboratories (projects), 2001; Allflex USA Inc., 1990; AZTX Cattle Co. (projects), 1981; Boehringer Ingelheim Vetmedica Inc., 2002; Cactus Feeders (projects), 1987; DuPont Crop Protection 2002; Elanco Animal Health (Cattle Business Unit), 1999; Gustafson LLC, 2000; Iowa ProAg (projects), 2002; Ivy Animal Health, 1996; Kemin, 2000; MicroBeef Technologies Inc. (projects), 1992; Murphy Farms, 1997; Pioneer Hi-Bred Pioneer Hi-Bred is one of the largest U.S. companies which produces hybrid seeds for agriculture. History In 1926, farm journal editor and future U.S. Vice President Henry A. Wallace, along with a group of Des Moines, Iowa businessmen, started the "Hi-Bred Corn Company". International Inc., 1969; Prestage-Stoecher Farms, 2000; Vetlife (Division of Ivy Animal Health Inc.), 1996 Producer-Funded Clients: Iowa Cattleman Association (projects), 2000; Iowa Quality Beef Supply Co-op (projects), 2000; Kansas Livestock Association (projects), 2003; National Grain Sorghum sorghum, tall, coarse annual (Sorghum vulgare) of the family Gramineae (grass family), somewhat similar in appearance to corn (but having the grain in a panicle rather than an ear) and used for much the same purposes. Association (projects), 1989; National Pork Producers Council (projects), 2003; Texas Cattle Feeders Association, 1978
E.W. MCDANIELS MARKETING
COMMUNICATIONS
Pekin, Ill.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,200 $318 $83
No. of employees 20 10
Media Usage
Advertising 20%
Public relations 5% 5%
Sales promotion 5% 5%
Direct marketing 50% 70%
Web/electronic marketing 10% 10%
Other 10% 10%
Agribusiness Clients: Advance Trading Inc., 1991; AgriGold Hybrids, 2002; CNH America LLC, Crop Production Products, DMI (Desktop Management Interface) The first desktop management standard from the DMTF. Enabling PCs to be monitored from a central console, it was superseded by the DMTF's Common Information Model (see CIM). , Case IH and New Holland Brands (projects), 1967; Diener Seeds, 2004; Equipment Technologies; Rawson Controls, 2003; Pepper Maintenance Systems Inc. (projects), 2002 Producer-Funded Clients: Illinois Soybean Operating Board (projects), 1993
THE MCFARLAND GROUP
Elm Grove, Wis.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,300
No. of employees 8 8
Media Usage
Advertising 50%
Public relations 20%
Sales promotion 20%
Direct marketing 10%
Agribusiness Clients: CE Attachments Inc 2001; Gehl Company, 1986
MEERS MARKETING
COMMUNICATIONS
Kansas City, Mo.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $780 $223
No. of employees 5 5
Media Usage
Advertising 23%
Public relations 10%
Direct marketing 27%
Web/electronic marketing 16%
Other 24%
Agribusiness Clients: Farmland National Beet, 1999; Kansas City Board of Trade Kansas City Board of Trade (KCBT) The U.S.-based futures and options exchange for no. 2 red wheat futures and, options, Value Line Index futures and Mini Value Line futures and options. , 1998; Rosen's Inc., 2003
MEYOCKS GROUP
West Des Moines, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $887
No. of employees 27 27
Media Usage
Advertising 30%
Public relations 25%
Sales promotion 10%
Direct marketing 20%
Web/electronic marketing 15%
Agribusiness Clients: Farm Credit Services of America, 1999; Farm Credit Services of Wisconsin, 1999; Intervet Inc., 1999; Iowa State University Academics ISU is best known for its degree programs in science, engineering, and agriculture. ISU is also home of the world's first electronic digital computing device, the Atanasoff–Berry Computer. College of Agriculture, 2003; Latham Seeds, 2002; Landec Ag, 2003; Valent BioSciences (projects), 1994; Virbac Animal Health, 2003 Producer-Funded Clients: Iowa Corn Growers Association, 2003
MARIA MIRSKY ADVERTISING
& PUBLIC RELATIONS
Yardley, Pa.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 4 4
Media Usage
Advertising 20%
Public relations 20%
Sales promotion 20%
Direct marketing 20%
Web/electronic marketing 10%
Other 10%
Agribusiness Clients: Ag Container Recycling recycling, the process of recovering and reusing waste products—from household use, manufacturing, agriculture, and business—and thereby reducing their burden on the environment. Council, 2000; Makhteshim Agan of North America (MANA), 2002; Murray Murray, river, Australia Murray, principal river of Australia, 1,609 mi (2,589 km) long, rising in the Australian Alps, SE New South Wales, and flowing westward to form the New South Wales–Victoria boundary. Equipment, 2000; Wilbur-Ellis (projects), 2002
MORGAN & MYERS
Jefferson, Wis.; Milwaukee; Minneapolis;
Waterloo, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Grass income * $4,998 $4,699
No. of employees 51 48
Media Usage
Advertising 7%
Public relations 84%
Web/electronic marketing 9%
Agribusiness Clients: Altria Group “Philip Morris” redirects here. For the racecar driver, see Philip Morris (autoracer). Altria Group, Inc. (NYSE: MO) (previously named Philip Morris Companies Inc. ; Cargill Animal Nutrition; Case IH; Engelhard Corp.; Monsanto; Nestle Purina; New Holland; Novartis Animal Health; Oil-Dri Corp.
NKH&W INC.
Kansas City, Mo.; Tulsa, Okla.; Little
Rock, Ark.; Minneapolis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $13,653 $4,108
No. of employees 136
Media Usage
Advertising 50%
Public relations 7%
Sales promotion 17%
Direct marketing 18%
Web/electronic marketing 6%
Other 2%
Agribusiness Clients: American Angus Association The American Angus Association was founded in Chicago, Illinois, in 1883, with 60 members. Its original name was shortened in the 1950s from the American Aberdeen-Angus Breeders' Association. , 1992; Boehringer Ingelheim Vetmedica Inc., 1990; FMC See fixed mobile convergence. Corporation Agricultural Products Group, 2002; Trimble Navigation, 2003
OSBORN & BARR
COMMUNICATIONS INC.
St. Louis; Kansas City, Mo.; Des Moines,
Iowa; Winnipeg, Manitoba; London,
Ontario
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $11,990 $10,036 $2,107
No. of employees 121
Media Usage
Advertising 61% 40%
Public relations 39% 50%
Sales promotion 3%
Direct marketing 7%
Agribusiness Clients: ASTI, 2003; Data Transmission Network, 2003; Deere & Company, 1989; Intervet, 2002; John Deere Credit, 1990; John Deere Parts & Service, 1992; Lawhon Beltwide Cotton Genetics & Delta King The Delta King is a paddle wheel steamboat. 285ft long. The Delta King is the sister ship to the Delta Queen, christened May 20, 1927 traveling between Sacramento, California and San Francisco, California on 10hour trips. In 1981 she sunk from mysterious reasons. Seed, 2002; Magic Green Corp., 2003; Michelin North America, 2003; Monsanto Co., 1988; Monsanto Canada Monsanto Canada is the Canadian division of Monsanto. It is headquartered in Winnipeg, Manitoba and has offices across Canada. In addition to seed products, Monsanto sells of herbicides including the world’s best-selling herbicide Roundup. , 2002; Propane Education & Research Council, 2002; Purina Mills, 1999; Smith, Bucklin & Associates - NUC NUC Nuclear NUC National Unification Council (Taiwan, China) NUC National Union Catalog NUC Non-Uniformity Correction NUC Navy Unit Commendation NUC Nazarene University College (Calgary, Alberta, Canada) ; TransCon AG, 2002; USDA USDA, n.pr See United States Department of Agriculture. , 2004 Producer-Funded Clients: American Soybean Association; NAFB NAFB National Association of Farm Broadcasters (now National Association of Farm Broadcasting) NAFB National Association of Farm Broadcasting (formerly National Association of Farm Broadcasters; Platte City, Missouri) Foundation; National Cattlemen's Beef Association National Cattlemen's Beef Association or NCBA, an advocacy group for beef producers in the United States, reports that it works "to increase profit opportunities for cattle and beef producers by enhancing the business climate and building consumer demand. , 1998; National Pork Board, 2003; National Potato Promotion Board, 2003; Ohio Soybean Council, 1999; United Soybean Board, 1995; Wisconsin Soybean Marketing Board, 2003
PR WORKS
Edgartown, Mass.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees
Media Usage
Public relations 80%
Other 20%
Agribusiness Clients: Alpharma (projects), 2003; American Scientific Laboratories, 1999; Schering-Plough Animal Health (swine swine, name for any of the cloven-hoofed mammals of the family Suidae, native to the Old World. A swine has a rather long, mobile snout, a heavy, relatively short-legged body, a thick, bristly hide, and a small tail. vaccines), 1997; Schering-Plough Animal Health (global marketing), 1987; Novartis, 2002; Newsham Genetics, 2002; The Sulphur Sulphur, city, United States Sulphur, city (1990 pop. 20,125), Calcasieu parish, SW La.; inc. 1914. It is a trade center for an area producing natural gas, oil, and timber as well as sorghum, soybeans, cattle, and crawfish. Institute, 1986
PADILLA SPEER BEARDSLEY
Minneapolis; New York City
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $9,551 $1,300
No. of employees 86 12
Media Usage
Public relations 60%
Web/electronic marketing 10%
Other 30%
Agribusiness Clients: BASF Professional Vegetation vegetation /veg·e·ta·tion/ (vej?e-ta´shun) any plantlike fungoid neoplasm or growth; a luxuriant fungus-like growth of pathologic tissue. Management, 2002; BASF Turf & Ornamental, 2003
THE PAULLUS AGENCY
Cedar Rapids, Iowa; Harpers Ferry, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $450
No. of employees 3 3
Media Usage
Advertising 93%
Public relations 1%
Sales promotion 2%
Direct marketing 2%
Other 2%
Agribusiness Clients: Deere & Company Parts and Service, 2002; National Association of Farm Broadcasters, 2001; ProFarmer Newsletter, 2000; Schils America, 1997; Syngenta Seeds, 1995
PAULSEN MARKETING
COMMUNICATIONS
Sioux Falls, S.D.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,400 $960 $18
No. of employees 24 15
Media Usage
Advertising 60% 20%
Public relations 15% 70%
Sales promotion 5%
Direct marketing 10% 10%
Web/electronic marketing 10%
Agribusiness Clients: Cooperative Credit, 2000; Ecolab Inc., Ag Products Division (projects), 1992; Grain States Soya (Soybest Soybean Meal), 1999; Hubbard Feeds Inc., 1993; Krone Hay & Forage forage Vegetable food, including corn and hay, of wild or domestic animals. Harvested, processed, and stored forage is called silage. Forage should be harvested in early maturity to avoid a decrease in protein and fibre content as crops mature. Technology, 2003; Kubota Tractor Corp., 1999; Prince Agri Products, 1996; Ridley Block Operations (Crystalyx Supplements), 1997; Raven Flow Control Division, 2002; Worthington Ag Parts, 1986 Producer-Funded Clients: Minnesota Soybean Council (projects), 2001; South Dakota South Dakota (dəkō`tə), state in the N central United States. It is bordered by North Dakota (N), Minnesota and Iowa (E), Nebraska (S), and Wyoming and Montana (W). Corn Utilization Council (projects), 2003; South Dakota Soybean Research and Promotion (projects), 1992
POVENMIRE AGRI MARKETING
Independence, Mo.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 1 1
Media Usage
Advertising 20%
Public relations 20%
Sales promotion 20%
Direct marketing 20%
Web/electronic marketing 20%
Agribusiness Clients: Boehringer Ingelheim Vetmedica Inc. (projects), 2003; National Association of Farm Broadcasters, 2002
PROM KROG ALTSTIEL INC.
Mequon, Wis.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,700 $1,000
No. of employees 9 9
Media Usage
Advertising 20%
Public relations 10%
Sales promotion 10%
Direct marketing 10%
Web/electronic marketing 10%
Other 40%
Agribusiness Clients: Renk Seed, 1992; Westfalia Surge, 1995; Vets Plus, 2000
QUARRY INTEGRATED
COMMUNICATIONS INC.
Waterloo, Ontario; Calgary, Alberta
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 130 20
Media Usage
Advertising 40%
Public relations 10%
Sales promotion 10%
Direct marketing 20%
Web/electronic marketing 20%
Agribusiness Clients: BASF Herbicides; Elanco Animal Health; Advanta/Garst Seeds
RESULTS MARKETING
Davenport, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $625
No. of employees 5 4
Media Usage
Advertising 20%
Public relations 5%
Sales promotion 25%
Direct marketing 15%
Web/electronic marketing 5%
Other 30%
Agribusiness Clients: Cornelius Seed, 1997; Deere & Co. Credit Union, 2000; Hertz hertz (hûrts) [for Heinrich R. Hertz], abbr. Hz, unit of frequency, equal to 1 cycle per second. The term is combined with metric prefixes to denote multiple units such as the kilohertz (1,000 Hz), megahertz (1,000,000 Hz), and gigahertz Farm Management, 1999; Popp Engineering, 2003; Swiss Valley Farms, 1998
RHEA & KAISER MARKETING
COMMUNICATIONS
Naperville, Ill., Durham, N.C.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $13,910 $10,018
No. of employees 110 75
Media Usage
Advertising 81%
Public relations 10%
Sales promotion 1%
Direct marketing 7%
Web/electronic marketing 1%
Agribusiness Clients: AGCO AGCO Alcohol and Gaming Commission of Ontario AGCO Anderson, Greenwood, & Company AGCO After Google Check-Out Challenger Division, 2003; AGCO Parts Division, 2002; AgData, 2001; Bayer CropScience, 1985; Caterpillar caterpillar (kăt`əpĭl'ər, kăt`ər–), common name for the larva of a moth or butterfly. Caterpillars have distinct heads and are segmented and wormlike. Inc., 2001; Cotton Inc., 2003; Global Technology Resources (projects), 2003; GROWMARK Inc., 1981; Pfizer Animal Health (formerly Pharmacia Animal Health), 2001
RON SCHERER & COMPANY
Columbia, Ill.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $355 $340 $15
No. of employees 3 3
Media Usage
Advertising 40%
Public relations 40% 100%
Sales promotion 5%
Direct marketing 10%
Web/electronic marketing 5%
Agribusiness Clients: Illinois Soil Testing Association, 1998; The Maschhoffs, 2003; Midwest Area River Coalition 2000 (projects), 2000; Midwest Greenhouse (projects), 2003; Mississippi Mississippi, state, United States Mississippi (mĭs'əsĭp`ē), one of the Deep South states of the United States. It is bordered by Alabama (E), the Gulf of Mexico (S), Arkansas and Louisiana, with most of the border formed by Valley Equipment Association (projects), 2002; Pro Brands LLC, 2003; Peoples Bank & Trust, 2003; St. Louis Agribusiness Club, 1999; Trouw Nutrition USA, 1994; U.S. Livestock Genetics Export, 2002 Producer-Funded Clients: National Corn Growers Association (NCYC NCYC National Catholic Youth Conference NCYC National Christian Youth Convention (Uniting Church in Australia) NCYC National Collection of Yeast Cultures (UK) NCYC National Corn Yield Contest ) (projects), 1994
SCHLASSE GMBH FOR
COMMUNICATIONS
Wuppertal, Germany
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,600 $1,000
No. of employees 26 8
Media Usage
Advertising 70%
Public relations 3%
Sales promotion 2%
Direct marketing 10%
Web/electronic marketing 15%
Agribusiness Clients: Bayer CropScience (Farm Protect System), 2001; Continental (Business Unit - Agricultural Tires), 1996; DSM 1. DSM - Data Structure Manager. An object-oriented language by J.E. Rumbaugh and M.E. Loomis of GE, similar to C++. It is used in implementation of CAD/CAE software. DSM is written in DSM and C and produces C as output. Agro (Fertilizers), 1999; Rabe Agrarsysteme (Ploughs, Cultivators, Seed Drills), 2002; Schaumann (Feed Additives), 2003
SETALA & ASSOCIATES
River Fails, Wis.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 1 1
Media Usage
Advertising 10%
Public relations 50%
Sales promotion 10%
Direct marketing 10%
Other 20%
Agribusiness Clients: AgriBank, FCB See DOS FCB. (operating system) FCB - file control block. (projects), 2000; Brown Seed Farms Inc. (projects), 1998; Truax Co. Inc., 1992
THE SIGNATURE AGENCY
Raleigh, N.C.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 10 9
Media Usage
Advertising 30% 100%
Public relations 43%
Sales promotion 10%
Direct marketing 15%
Web/electronic marketing 2%
Agribusiness Clients: Kioti Tractor (division of Daedong Industries), 2000; Philip Morris International Philip Morris International, (PMI) based in Lausanne, Switzerland, held a 15.5% share of the international cigarette market in 2005. Its brands, led by Marlboro and L&M, are sold in over 160 countries around the world. (projects), 2002; Philip Morris USA--Government Affairs (projects), 2001; Philip Morris USA--Leaf Dept., 1997; Philip Morris USA--Media Affairs (projects), 2003; United Phosphorus phosphorus (fŏs`fərəs) [Gr.,=light-bearing], nonmetallic chemical element; symbol P; at. no. 15; at. wt. 30.97376; m.p. 44.1°C;; b.p. about 280°C;; sp. gr. 1.82 at 20°C;; valence −3, +3, or +5. Inc., 2003 Producer-Funded Clients: Carolina Cotton Growers Cooperative (projects), 1999; Tobacco Associates Inc., 1987
STRATH & COMPANY INC.
Calgary, Alberta
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * 2 2
No. of employees
Agribusiness Clients: Monsanto Canada Inc. (projects), 2002; Syngenta Crop Protection (projects), 1995 Producer-Funded Clients: Alberta Pork (projects), 1999; Canada Pork (projects), 1999; Manitoba Pork Council, 1994; New Brunswick New Brunswick, province, Canada New Brunswick, province (2001 pop. 729,498), 28,345 sq mi (73,433 sq km), including 519 sq mi (1,345 sq km) of water surface, E Canada. Pork (projects), 2001; PEI Pork (projects), 1998; Pork Nova Scotia Nova Scotia (nō`və skō`shə) [Lat.,=new Scotland], province (2001 pop. 908,007), 21,425 sq mi (55,491 sq km), E Canada. Geography (projects), 1998; Sask Pork (projects), 1999
STRUCTURE INTERACTIVE
Grand Rapids, Mich.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $3,300
No. of employees 36 6
Media Usage
Web/electronic marketing 100%
TRI-STATE ADVERTISING CO. INC.
Warsaw, Ind.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $773 $195
No. of employees 11 5
Media Usage
Advertising 36%
Public relations 4%
Direct marketing 21%
Web/electronic marketing 10%
Other 29%
Agribusiness Clients: Chem-A-Co, Class America, 1991; Claas Omaha, 2002; Mier Products, 1990; Unverferth Manufacturing (projects), 1983; Worksover Inc., 1980
TWO RIVERS MARKETING GROUP
Des Moines, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 40 10
Media Usage
Advertising 20%
Public relations 35%
Direct marketing 35%
Web/electronic marketing 10%
Agribusiness Clients: Bobcat Company Bobcat Company is a manufacturer of farm and construction equipment manufactured in West Fargo, Gwinner and Bismarck, North Dakota. It was a subsidiary of the Ingersoll Rand Company from 1995 until July, 2007 when it was sold for $4.9 billion USD to Doosan Infracore[1]. , 2001; Funk Manufacturing, 2003; John Deere Credit (Commercial & Consumer Equipment), 2003; John Deere Credit (Construction & Forestry), 2002; John Deere Credit (Golf & Turf), 2002; John Deere Power Systems, 2000; McCormick USA, 2003
WALDINGER CREATIVE
Baltimore, Md.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 6
WALZ TETRICK ADVERTISING
Mission, Kan.; Orlando, Fla.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,365 $367
No. of employees 28 12
Media Usage
Advertising 51%
Public relations 10%
Sales promotion 33%
Direct marketing 2%
Web/electronic marketing 2%
Other 2%
Agribusiness Clients: DeLaval Dairy Equipment, 2000; Krause Krause named after W.J.F. Krause, a German anatomist. K's bulb, K's corpuscle, K's endbulb see bulboid corpuscle. Krause glands mucous glands in the conjunctiva. Equipment Co., 1998; Lloyd Labs, 1980; PBI PBI protein-bound iodine. PBI abbr. protein-bound iodine PBI, n See iodine, protein-bound. PBI protein-bound iodine. Gordon (projects), 2001; Reinke Irrigation (projects), 2004; Vet-a-Mix, 1980
WEBER SHANDWICK
New York, Minneapolis, Chicago
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 2,000+ 12
Media Usage
Public relations 100% 100%
Agribusiness Clients: Archer Daniels Midland, 2000; Ecolab Inc., 1995 Producer-Funded Clients: Dairy Management Inc., 2000
WESLEY DAY ADVERTISING
West Des Moines, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 12
Media Usage
Advertising 20%
Public relations 20%
Sales promotion 10%
Direct marketing 15%
Web/electronic marketing 10%
Other 25%
Agribusiness Clients: AGCO Corporation (projects), 1907; AGRI industries, 2001; U.S. Grain Storage Systems, 2003
2003 LARGEST AGENCIES
TOTAL INCOME FROM AGRIBUSINESS ACCOUNTS
(thousand dollars)
Bader Rutter & Associates Inc. $12,511
Rhea & Kaiser Marketing Communications $9,982
Osborn & Barr Communications Inc. $7,504
AdFarm $6,020
McCormick Company $5,540
$41,557
INCOME FROM AG ADVERTISING *
(thousand dollars)
Rhea & Kaiser Marketing Communications $7,786
Osborn & Barr Communications Inc. $6,477
Bader Rutter & Associates Inc. $5,755
McCormick Company $3,638
AdFarm $3,311
$26,967
INCOME FROM AG PUBLIC RELATIONS *
(thousand dollars)
Weber Shandwick $4,850
Gibbs & Soell Inc. $4,615
Bader Rutter & Associates Inc. $4,003
Osborn & Barr Communications Inc. $2,412
Valentine Radford Inc. $2,035
$17,915
INCOME FROM AG SALES PROMOTIONS *
(thousand dollars)
Valentine Radford Inc. $1,045
AdFarm $602
NKH&W Inc. $569
Brighton USA $400
Bader Rutter & Associates Inc. $375
$2,991
INCOME FROM AG DIRECT MARKETING *
(thousand dollars)
Bader Rutter & Associates Inc. $2,002
Valentine Radford Inc. $1,265
Brighton USA $1,000
AdFarm $903
Charleston|Orwig Inc. $813
$5,983
INCOME FROM AG WEB-BASED/ELECTRONIC
MARKETING *
(thousand dollars)
Biggs/Gilmore Communications $720
Brighton USA $400
Bader Rutter & Associates Inc. $375
AdFarm $301
McCormick Company $277
$2,073
* includes agribusiness and producer-funded accounts
2004 LARGEST AGENCIES
TOTAL INCOME FROM AG ACCOUNTS *
(modified for 2004 to include producer-funded accounts)
(thousand dollars)
Bader Rutter & Associates $12,886
Osborn & Barr Communications $12,143
Rhea & Kaiser Marketing Communications $10,018
McCormick Company $9,218
AdFarm $7,877
$52,142
INCOME FROM AG ADVERTISING *
(thousand dollars)
Rhea & Kaiser Marketing Communications $8,115
Osborn & Barr Communication $6,964
Bader Rutter & Associates $5,928
McCormick Company $5,137
AdFarm $4,332
$30,476
INCOME FROM AG PUBLIC RELATIONS *
(thousand dollars)
Gibbs & Soell Inc. $6,751
Osborn & Barr Communications $4,968
Bader Rutter & Associates $4,124
Morgan&Myers $3,947
McCormick Company $1,383
$21,173
INCOME FROM AG SALES PROMOTION *
(thousand dollars)
AdFarm $945
McCormick Company $899
NKH&W Inc. $698
Bader Rutter & Associates $387
Latorra, Paul & McCann $380
$3,309
INCOME FROM AG DIRECT MARKETING *
(thousand dollars)
Bader Rutter & Associates $2,062
McCormick Company $1,623
AdFarm $1,182
Brighton Agency Inc. $1,000
NKH&W Inc. $739
$6,606
INCOME FROM AG WEB-BASED/ELECTRONIC
MARKETING *
(thousand dollars)
Brighton Agency Inc. $1,000
Biggs/Gilmore Communications $975
Morgan&Myers $423
Bader Rutter & Associates $387
NKH&W Inc. $246
$3,031
* includes agribusiness and producer-funded accounts
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