2003 North American ag communications agencies. (Agency update).It is time for Agri Marketing magazine's annual listing of agricultural communications agencies throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . As part of the survey, agencies were asked to provide third-party documentation to verify (1) To prove the correctness of data. (2) In data entry operations, to compare the keystrokes of a second operator with the data entered by the first operator to ensure that the data were typed in accurately. See validate. that the amounts supplied are representative of their actual business. Agencies supplying this documentation have their figures listed in bold typeface The design of a set of printed characters, such as Courier, Helvetica and Times Roman. The terms "typeface" and "font" are used interchangeably, but the typeface is the primary design, while the font is the particular implementation and variation of the typeface, such as bold or italics . If an area of a listing is left blank Lacking something essential to fulfillment or completeness; unrestricted or open. A space left empty for the insertion of one or more words or marks in a written document that will effectuate its meaning or make it legally operative. , or a category is not included, the agency has chosen not to report that information. Page 50 lists the largest ag agencies for 2003, along with the largest from 2002, based on income in five categories: 1) largest agencies by income from agribusiness agribusiness Agriculture operated by business; specifically, that part of a modern national economy devoted to the production, processing, and distribution of food and fibre products and byproducts. accounts; 2) largest agencies by advertising income; 3) largest agencies by public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most income; 4) largest agencies by sales promotion income; 5) largest agencies by direct marketing income; and 6) largest agencies by Internet marketing See Internet advertising. income. You may reference this listing by visiting the Special Features section on agrimarketing.com. * Represents all dollar amounts reported in U.S. thousands.
ADFARM
Kansas City, Mo.; Calgary, Alberta;
Guelph, Ontario; Fargo, N.D.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $6,020 $6,020
No. of employees 70 70
Media Usage
Advertising 55%
Public relations 15%
Sales promotion 10%
Direct marketing 15%
Internet marketing 5%
Agribusiness Clients: Agrium (projects), 2003;
American Crystal Sugar, 1999; Arvesta Corp.,
1999; AT Plastics, 2001; Bayer Animal Health,
1999; Bayer CropScience Canada, 1989; Bayer
CropScience, 2000; Brandt Manufacturing,
1999; Beefbooster, 2000; Canadian Charolais
Association, 2001; Canadian Farm Business
Management Council, 1999; Canadian Food
Grains Bank, 1999; Canadian Seed Growers
Association, 1984; Case/IH Dealers, 1978;
Caterpillar Dealers (projects), 1997; Concord,
1994; Dow AgroSciences Canada, 1987; Flexi-Coil,
1989; George Morris Centre, 2000;
Gremada Industries (projects), 1999; Haybuster,
1995; Heartland Hybrids (projects), 2002;
Intervet Canada (projects), 2002; Land O'Lakes,
2000; Medal Canada, 2001; Meyers Norris
Penny, 1994; Mycogen Seeds Canada, 1998;
Nexera, 1999; Ontario Dairy Herd Improvement
(projects), 1998; Pioneer Hi-Bred Limited (projects),
1997; RBC Royal Bank, 1987; SeCan,
2001; UFA (projects), 2002; University of
Guelph Research Park (projects), 2000; Westco,
1985; Wil-Rich (projects), 2002
AGRAMERICA
Cleveland, Ohio
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income*
No. of employees 2
Media Usage
Advertising 95%
Public relations 1%
Direct marketing 4%
Agribusiness Clients: C & P Press (projects),
2000; Kincaid Inc., 1996; Naturize Biosciences
(projects), 2002
ARCHER>MALMO INC.
Memphis, Tenn.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $8,600 $1,500
No. of employees 85 15
Media Usage
Advertising 40%
Public relations 25%
Sales promotion 10%
Direct marketing 15%
Internet marketing 10%
Agribusiness Clients: Valent USA, 2001; Valent
BioSciences, 2002
AYRES KAHLER
Lincoln, Neb.; Omaha, Neb.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $3,400 $1,100 $100
No. of employees 34 10
Media Usage
Advertising 25%
Public relations 20% 100%
Sales promotion 10%
Direct marketing 15%
Internet marketing 10%
Other 20%
Agribusiness Clients: DTN Ag Companies,
2002; Firestone Ag Tires, 1996; Hoegemeyer
Hybrids, 2000; National Crane, 1978; Stauffer
Seeds, 1998; Triton Genetics, 2002; Valmont
Irrigation, 1961
Producer-Funded Clients: Nebraska Farmers
Choice, 2000; Nebraska Soybean Board
(projects), 1997
BADER RUTTER
& ASSOCIATES INC.
Brookfield, Wis.; Lincoln, Neb.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $15,621 $12,511
No. of employees 138 98
Media Usage
Advertising 46%
Public relations 32%
Sales promotion 3%
Direct marketing 16%
Internet marketing 3%
Agribusiness Clients: Cotton Inc., 1995; Dow
AgroSciences, 1981; Dairy Business
Association, 2001; IMC Global, 1993; John
Deere Credit, 2002; Lange-Stegmann, 2000;
Merial Ltd., 2000; Merial Canada Inc., 2000;
Mycogen Seeds, 1997
BIGGS/GILMORE
COMMUNICATIONS
Kalamazoo, Mich.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $10,300 $1,200
No. of employees 90 10
Media Usage
Advertising 25%
Public relations 5%
Sales promotion 5%
Direct marketing 5%
Internet marketing 60%
Agribusiness Clients: Greenstone Farm Credit
Services (projects), 2001; Nu-Gro Technologies,
2000; Pharmacia Animal Health, 1975
BRIGHTON USA
St. Louis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $7,000 $4,000
No. of employees 50 18
Media Usage
Advertising 35%
Public relations 20%
Sales promotion 10%
Direct marketing 25%
Internet marketing 10%
Agribusiness Clients: BASF Corn Belt, 1999;
BASF Corporate Affairs, 2003; BASF Diversified,
2001; BASF Southern, 1999; Missouri
Department of Agriculture (AgriMissouri
Program), 2001
BRYANT, LAHEY & BARNES INC.
Mission, Kan.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $187 $150
No. of employees 5 5
Media Usage
Advertising 85%
Public relations 5%
Sales promotion 2%
Direct marketing 3%
Internet marketing 5%
Agribusiness Clients: Lextron Inc., 1983;
Livestock Marketing Association, 1997;
Schering-Plough Animal Health, 1983; Stone
Manufacturing, 1986
CHM COMMUNICATIONS INC.
Montreal, Quebec
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 13
Media Usage
Advertising 50%
Public relations 5%
Sales promotion 10%
Direct marketing 20%
Internet marketing 5%
Other 10%
Agribusiness Clients: Schering-Plough Animal
Health, 1983; Dow AgroSciences, 1996
CHARLESTON|ORWIG INC.
Hartland, Wis.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $5,584 $3,947 $285
No. of employees 68 43
Media Usage
Advertising 52% 18%
Public relations 21% 49%
Sales promotion 6%
Direct marketing 19% 22%
Internet marketing 2%
Other 11%
Agribusiness Clients: Alcide Corp., 2001; Arm
& Hammer Animal Nutrition, 2001; Artemis
Technologies, 2001; Brillion Iron Works, 1997;
Daiichi Chemicals, 1996; Dairy Challenge, 2002;
Dairy Strategies, 2002; Dairyland Seed Co. Inc.,
1993; ExSeed Genetics LLC, 1998; Great Lakes
Cattle Credit Co., 2001; Holstein Association,
2003; Infigen Inc., 2000; Land O'Lakes Animal
Milk Products, 2001; Land O'Lakes Farmland
Feed, 2001; Leachman Cattle Co., 2002; Miller
Brewing Co. Industry Affairs, 1997; Packerland
Packing, 1994; Pfizer Animal Health, 2001;
Professional Dairy Heifer Growers Association,
2002; Professional Dairy Producers of
Wisconsin, 2002; Red & White Dairy Cattle
Association, 2001; U.S. Borax, 2000; Woods
Equipment Co., 1999; Zinpro Corp., 2001
Producer-Funded Clients: National Pork Board,
2002; Wisconsin Milk Marketing Board, 2001
COLLE + MCVOY MARKETING
COMMUNICATIONS
Minneapolis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $21,500 $2,700 $25
No. of employees 177 35
Media Usage
Advertising 42%
Public relations 33% 100%
Direct marketing 20%
Internet marketing 5%
Agribusiness Clients: Agriliance, 2001; AgStar
Financial Services, 2001; Case IH, 2002; Cenex,
1998; CHS, 1998; CNH, 2002; CROPLAN
GENETICS, 1998; Farm Credit Services of
Mid-America, 2002; New Holland, 2002
Producer-Funded Clients: North American
Olive Oil Association, 2002
CRAWFORD/FENTON
ASSOCIATES INC.
Somerville, N.J.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 13 13
Media Usage
Advertising 35%
Public relations 25%
Sales promotion 15%
Direct marketing 25%
Agribusiness Clients: Cheminova, 1991;
Intervet Inc., 1977; Ronkonkoma Import/Export,
2000
CS&A MARKETING
COMMUNICATIONS
Bloomington, Ill.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 25
Media Usage
Advertising 50%
Public relations 15%
Sales promotion 10%
Direct marketing 15%
Internet marketing 5%
Other 5%
Agribusiness Clients: DICKEY-john Corp.,
2002; ForTheFarm.com, 1999; The Kent Group
(Kent Feeds, Evergreen Feeds)(projects), 1997;
Lechler Inc. (Ag Products Division), 2002;
Pfister Seed Company, 1995; Precision Planting,
2002; Yetter Manufacturing, 2001
DAVID & ASSOCIATES
Hastings, Neb.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $882 $339 $127
No. of employees 12 8
Media Usage
Advertising 50% 30%
Public relations 10% 60%
Sales promotion 25%
Direct marketing 10%
Other 5% 10%
Agribusiness Clients: ACCO Feeds (Texas)
(projects), 2001; AcuaBiotec (projects), 2000;
Biocor Animal Health (projects), 2001; Brownie
Systems (projects), 2000; Cargill Animal
Nutrition, 1994; Excel Corp. (projects), 2001;
First Ag (projects), 2002; Kugler Co., 1987;
MFS/York/Stormor, 1997; Perennial Public
Power (projects), 2000; Quality Irrigation (projects),
2002; Seed Services of Nebraska (projects),
2002; Sentinel Building Systems (projects),
2000; 21st Century Equipment/The
Mercantile (projects), 2002
Producer-Funded Clients: Clean Fuels
Development Coalition (projects), 1993; East
Kansas Agri-Energy (projects), 2003; E-10
Unleaded with Ethanol, 2002; Kansas Corn
Commission (projects), 2001; National Corn
Growers Association (projects), 2002; Nebraska
Corn Board, 1987; Nebraska Corn Development
Foundation (projects), 2001; Nebraska Corn
Growers Association (projects), 1988; Nebraska
Dept. of Agriculture (projects), 1989; Nebraska
Ethanol Board, 1984; Nebraska Pork Producers
Association (projects), 1991; Oregon Trail
Ethanol Coalition (projects), 2003
DAVIS HARRISON DION
Chicago
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,400 $230
No. of employees 25
Media Usage
Advertising 55%
Sales promotion 10%
Direct marketing 10%
Internet marketing 10%
Other 15%
Agribusiness Clients: Degussa, 1997; Iowa
Farmer Today, 1985; Pet Ag Inc., 1987
DUDNYK ADVERTISING
& PUBLIC RELATIONS
Horsham, Pa.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $6,200 $1,800
No. of employees 35 9
Media Usage
Advertising 32%
Public relations 21%
Sales promotion 12%
Direct marketing 23%
Internet marketing 9%
Other 3%
Agribusiness Clients: Alpharma, 2001; BASF,
1981
THE DUFF CO.
Kansas City, Mo.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,500 $50
No. of employees 10 10
Media Usage
Advertising 25% 5%
Public relations 40% 95%
Sales promotion 10%
Direct marketing 10%
Internet marketing 5%
Other 10%
Agribusiness Clients: ABI Alfalfa Inc., 2000;
Agri-Labs/TradeWinds, 2002; Crompton
Corp./Uniroyal Chemical, 1990; Felton
International, 2002; Gustafson LLC (Seed
Amendments), 1988; Hytest Seeds, 1998
Producer-Funded Clients: Dairy Farmers of
America (projects), 1998
FLEISHMAN-HILLARD INC.
83 offices in 22 countries, with agribusiness
specialists concentrated in Kansas
City, Mo.; Sacramento, Calif.;
Washington, D.C.; Toronto, Ontario;
Mexico City; Frankfurt; Brussels; and
London.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees
Media Usage
Public relations 90% 90%
Internet marketing 10%
Other 10%
FREEBAIRN & CO.
Atlanta
Producer
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $3,200 $675
No. of employees 35 9
Media Usage
Advertising 30%
Public relations 30%
Direct marketing 15%
Internet marketing 5%
Other 20%
Agribusiness Clients: Griffin LLC, 2002;
OneSource, 2002; Stoneville Pedigreed
Seed, 2000
FRUEHLING
COMMUNICATIONS INC.
San Diego
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,800 $1,025
No. of employees 18 10
Media Usage
Advertising 52%
Public relations 8%
Sales promotion 10%
Direct marketing 23%
Internet marketing 5%
Other 2%
Agribusiness Clients: Agrigator Inc., 2000;
Britz Inc., 2003; Crompton Corp./Uniroyal
Chemical, 1987; Crop Data Management (projects),
1998
GIBBS & SOELL INC.
New York; Chicago; Raleigh, N.C.;
San Francisco
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $13,219 $4,615
No. of employees 97
Media Usage
Public relations 100%
Agribusiness Clients: Cargill, 2002; Honeywell
International, 1971; Mathews Company, 1977;
Syngenta Crop Protection, 2000; Syngenta Plant
Science, 2002; Syngenta Seeds, 2002
GINTY JOCIUS & ASSOCIATES
Guelph, Ontario
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 15 12
HICKMAN & ASSOCIATES INC.
Carmel, Ind.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,825 $625
No. of employees 20 4
Media Usage
Advertising 25%
Public relations 70%
Sales promotion 3%
Internet marketing 2%
Agribusiness Clients: Kasco Manufacturing,
2001; OmniSTAR, 1998; W.K. Kellogg
Foundation, 1998
JONES AND THOMAS INC.
Decatur, Ill.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,900 $2,350
No. of employees 27 19
Media Usage
Advertising 85%
Public relations 15%
Agribusiness Clients: Archer Daniels Midland
Co., 1986; Bioproducts Inc., 1991; Grain
Journal (projects), 1992; Illinois Soybean
Association (projects), 1998; Nutrius (projects),
1991; Matsutani America, 2000; Matsutani
Chemical Japan (projects), 2002
LATORRA, PAUL & MCCANN
Syracuse, N.Y.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $3,800 $1,900 $300
No. of employees 40 12
Media Usage
Advertising 40% 80%
Public relations 10%
Sales promotion 20%
Direct marketing 25% 20%
Internet marketing 5%
Agribusiness Clients: Agway, 1998; CPG
Nutrients, 2002; Dairy Farmers of America,
1986; Dairylea Cooperative, 1985; Dairy One,
2002; Fort Dodge Animal Health, 1987; LEAD
NY, 2002; Pennfield Feeds, 2003
Producer-Funded Clients: American Dairy
Association, 1980
AL PAUL LEFTON COMPANY INC.
Philadelphia
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $11,100 $121
No. of employees 60 2
Media Usage
Advertising 15%
Public relations 80%
Direct marketing 5%
Agribusiness Clients: Cerexagri, 2001
LEPOIDEVlN RICKINGER GROUP
Brookfield, Wis.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $500 $85
No. of employees 6 2
Media Usage
Advertising 20%
Public relations 30%
Direct marketing 10%
Internet marketing 10%
Other 30%
Agribusiness Clients: ImproMed, 2002;
Schering-Plough, 1998
LESSlNG-FLYNN
Des Moines, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 14 12
MANGAN HOLCOMB
RAINWATER CULPEPPER
Little Rock, Ark.
Producer
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,500
No. of employees 27 3
Media Usage
Advertising 60%
Public relations 25%
Sales promotion 5%
Direct marketing 5%
Internet marketing 5%
Agribusiness Clients: ARKAT Nutrition, 2002;
Delta & Pine Land Co., 1996; RiceTec, 2000;
Riggs Tractor, 1998; Stihl, 1993
MARTIN I WILLIAMS ADVERTISING
Minneapolis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $46,000
No. of employees 265 39
Media Usage
Advertising 72%
Direct marketing 20%
Internet marketing 8%
Agribusiness Clients: Syngenta Crop
Protection, 1985
MCCORMICK COMPANY
Amarillo, Texas; Kansas City, Mo.;
Des Moines, Iowa; Fort Worth, Texas
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $6,155 $5,540 $184
No. of employees 73 63
Media Usage
Advertising 65% 20%
Public relations 15% 75%
Sales promotion 5%
Direct marketing 5% 5%
Internet marketing 5%
Other 5%
Agribusiness Clients: AgriLabs, 2002; Allflex
USA Inc., 1990; Aviagen Group, 1998; AZTX
Cattle Co., 1981; Bradley Country Meats Inc.,
1998; Cactus Feeders, 1987; Elanco Animal
Health (Cattle Business Unit), 1999; emerge
Interactive, 2001; Gustafson LLC, 2000; Iowa
Cattlemen's Association, 2002; Iowa Quality
Beef Supply Cooperative, 2002; Kemin
Industries, 2000; Kennedy Foods, 2001;
Lignotech USA, 1995; MicroBeef Technologies
Inc., 1992; Pioneer Hi-Bred International Inc., a
DuPont Company, 1969; PM Beef Group, 2001;
Stoecker Farms, 2000; Unverferth, 2002; VetLife
(Division of Ivy Animal Health Inc.), 1996
Producer-Funded Clients: Alfalfa Council,
1999; Iowa Beef Industry Council, 2002;
National Grain Sorghum Association, 1989;
Texas Cattle Feeders Association, 1978; Texas
Wheat Producers Association, 1988
E.W. MCDANIELS MARKETING
COMMUNICATIONS
Pekin, Ill.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,100 $154 $49
No. of employees 17 7
Media Usage
Advertising 20% 5%
Public relations 5% 5%
Sales promotion 60% 70%
Direct marketing 10% 20%
Internet marketing 5%
Agribusiness Clients: Advance Trading Inc.,
1991; AgriGold Hybrids, 2002; CNH, Soil
Management Products, DMI, Case IH and New
Holland brands, 1967
Producer-Funded Clients: Illinois Soybean
Checkoff Board (projects)
THE MCFARLAND GROUP
Elm Grove, Wis.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,500
No. of employees 10 10
Media Usage
Advertising 50%
Public relations 20%
Sales promotion 20%
Direct marketing 10%
Agribusiness Clients: CE Attachments Inc.,
2001; Gehl Co., 1986; Patrick Cudahy, 1998
MEERS MARKETING
COMMUNICATIONS
Kansas City, Mo.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $750 $250
No. of employees 5 3
Media Usage
Advertising 60%
Sales Promotion 20%
Direct marketing 20%
Agribusiness Clients: Farmland National Beef,
2000; Kansas City Board of Trade, 1999
MILLER MEESTER
ADVERTISING INC.
Minneapolis
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $4,500 $3,760
No. of employees
Media Usage
Advertising 53%
Public relations 24%
Sales promotion 2%
Direct marketing 21%
Agribusiness Clients: BASF Specialty Products
Department (projects), 2000; Nutra-Park Inc.,
2002; BASF Harvest Partners Network, 2001;
BASF Public Affairs, 2001; PIC USA, 2002
MARIA MIRSKY ADVERTISING
& PUBLIC RELATIONS
Yardley, Pa.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
No. of employees 4 4
Media Usage
Advertising 20%
Public relations 20%
Sales promotion 20%
Direct marketing 20%
Internet marketing 10%
Other 10%
Agribusiness Clients: Ag Container Recycling
Council (projects), 2000; Engelhard (projects),
2002; Makhteshim Agan, 2002; Murray
Equipment, 2000; Wilbur-Ellis (projects), 2002
MORGAN & MYERS
Jefferson, Wis.; Milwaukee;
Minneapolis; Waterloo, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $5,884 $3,364
No. of employees 53 40
Agribusiness Clients: Altria; Cargill; Case
Application Equipment; Case IH; Monsanto; New
Holland; Sunseeds; Novartis Animal Vaccines
NKH&W INC.
Kansas City, Mo.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $10,114 $3,161
No. of employees 125
Media Usage
Advertising 50%
Public relations 7%
Sales promotion 18%
Direct marketing 17%
Internet marketing 5% 100%
Other 3%
Agribusiness Clients: American Angus
Association, 1992; Boehringer Ingelheim
Vetmedica Inc., 1990; FMC Corp. Agricultural
Products Group, 2002
Producer-Funded Clients: National Cattlemen's
Beef Association (Healthcare Web site--www.beefnutrition.org)
(projects), 1998
NELSON SCHMIDT INC.
Milwaukee
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $4,100 $612
No. of employees 48 6
Media Usage
Advertising 75%
Public relations 2%
Direct marketing 20%
Internet marketing 3%
Agribusiness Clients: Hoard's Dairyman, 1971;
Liphatech, 1995; Wellmark, 1994
OSBORN & BARR
COMMUNICATIONS INC.
St. Louis; Kansas City, Mo.; Des Moines,
Iowa; Winnipeg, Manitoba
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $11,683 $7,504 $2,122
No. of employees 100 100
Media Usage
Advertising 75% 40%
Public relations 18% 50%
Sales promotion 3% 3%
Direct marketing 4% 7%
Agribusiness Clients: Beltwide Cotton
Genetics, 2002; Big River Zinc, 2002; Deere &
Co., 1989; Delta King Seed Co., 2002; Fireman's
Fund Agribusiness, 2001; Future Farmers of
America (FFA) Foundation (projects), 1998;
Intervet, 2002; John Deere Credit (projects),
1990; John Deere Parts & Service, 1992;
Michelin Ag, 2003; Monsanto Co., 1988;
Monsanto Canada, 2002; Propane Education &
Research Council (projects), 2002; Purina Mills
LLC (projects), 1999; South Carolina Farm
Bureau Federation (projects), 1998
Producer-Funded Clients: Cattlemen's Beef
Board/National Cattlemen's Beef Association
(projects), 1998; National Pork Board, 2003;
Ohio Soybean Council (projects), 1999; United
Soybean Board, 1995; Wisconsin Soybean
Marketing Board, 2003
OSTER AND ASSOCIATES INC.
San Diego
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $696 $523
No. of employees 8 6
Media Usage
Advertising 52%
Public relations 12%
Sales promotion 34%
Internet marketing 2%
Agribusiness Clients: Benchmark, 1999;
Euradrip USA Inc., 2002; Flower Fields Alliance,
2000; Heines Nursery, 2002; Henry Avocado,
1986; Kents Bromeliad Inc., 1988; Laing
Thermotech Inc., 2001; Miramar Wholesale
Nurseries, 1995
PAULSEN MARKETING
COMMUNICATIONS
Sioux Falls, S.D.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,125 $850 $15
No. of employees 24 10
Media Usage
Advertising 60%
Public relations 15% 70%
Sales promotion 5% 30%
Direct marketing 10%
Internet marketing 10%
Agribusiness Clients: Ecolab Inc. Ag Products
Division (projects), 1992; Grain States Soya
(Soybest Soybean Meal), 1999; Hubbard Feeds
Inc., 1993; Kubota Tractor Corp., 1999; Prince
Agri Products, 1996; Phibro Animal Health
(projects), 2002; Ridley Block Operations
(Crystalyx Supplements), 1997; Raven Flow
Control Division, 2002; Worthington Ag Parts,
1986
Producer-Funded Clients: Minnesota Soybean
Council (projects), 2001; South Dakota Soybean
Research and Promotion (projects), 1992
PORTER & ASSOCIATES
MARKETING COMMUNICATIONS
West Des Moines, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 20 4
Media Usage
Advertising 50% 50%
Public relations 30% 30%
Other 20% 20%
Agribusiness Clients: Ag Waste Recovery
System (projects), 2003; Cropland Genetics
(projects), 1998; Featherlite Inc. (projects),
1997; Iowa Farm Bureau Federation (projects),
1999
Producer-Funded Clients: Iowa Pork Producers
Association (projects), 1998; Iowa Premium
Pork Company (projects), 2000; National Pork
Producers Council, 2000
POVENMIRE AGRI MARKETING
Independence, Mo.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 1 1
Media Usage
Advertising 50%
Public relations 30%
Other 20%
Agribusiness Clients: Colleen Callahan
Communications (projects), 2002; National
Association of Farm Broadcasters, 2002
PROM KROG ALTSTIEL INC.
Mequon, Wis.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,200
No. of employees 15 15
Media Usage
Advertising 10%
Public relations 2%
Sales promotion 10%
Direct marketing 10%
Internet marketing 2%
Other 66%
Agribusiness Clients: Renk Seed Co., 1992;
Westfalia Surge Inc., 1995
RESULTS MARKETING
Davenport, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $619 $152
No. of employees 4
Media Usage
Advertising 15%
Public relations 10%
Sales promotion 25%
Direct marketing 15%
Internet marketing 5%
Other 30%
Agribusiness Clients: Cornelius Seed, 1997;
Deere & Co. Credit Union, 2000; Hertz Farm
Management, 1999; Popp Engineering, 2003;
Swiss Valley Farms, 1998
RHEA & KAISER MARKETING
COMMUNICATIONS
Naperville, Ill., Durham, N.C.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $14,400 $9,982 $424
No. of employees 109 74
Media Usage
Advertising 78%
Public relations 10% 100%
Sales promotion 2%
Direct marketing 8%
Internet marketing 2%
Agribusiness Clients: AGCO Parts Division
(projects), 2002; AgData (projects), 2001; Bayer
CropScience, 1985; Caterpillar inc., 2001;
GROWMARK Inc., 1981; Landec Ag Inc., 2002;
Merial Limited, Equine Products, 2000;
Pharmacia Animal Health, 2001
Producer-Funded Clients: California Tree Fruit
Agreement, 2001; Pear Bureau Northwest, 2001
RON SCHERER & COMPANY
Columbia, Ill.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $280 $265 $15
No. of employees 2 2
Media Usage
Advertising 35%
Public relations 50% 100%
Direct marketing 10%
Internet marketing 5%
Agribusiness Clients: Illinois Soil Testing
Association, 1998; Mississippi Valley Equipment
Association (projects), 2002; Professional Crop
Consultants of Illinois, 1999; St. Louis
Agribusiness Club, 1999; Trouw Nutrition USA,
1994; U.S. Livestock Genetics Export Inc., 2002
Producer-Funded Clients: National Corn
Growers Association (projects), 1994
SCHLASSE GMBH FOR
COMMUNICATIONS
Wuppertal, Germany
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $2,000 $1,500
No. of employees 30 10
Media Usage
Advertising 70%
Public relations <5%
Sales promotion <5%
Direct marketing 10%
Internet marketing 15%
Other
Agribusiness Clients: CNH Germany GmbH,
Case IH, 1993; CNH Germany GmbH, Case IH
(steyr tractors), 1997; Continental AG (agricultural
tyres), 1996; DSM Agro (fertilizers), 1999;
Monsanto Agro Germany (plant protection products),
1999
SETALA & ASSOCIATES
River Falls, Wis.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 1 1
Media Usage
Advertising 10%
Public relations 35%
Sales promotion 20%
Direct marketing 35%
Agribusiness Clients: AgQuest Services, 1998;
AgriBank, FCB (projects), 2000; Brown Seed
Farms (projects), 1993; Truax Co. Inc. (projects),
1992
SWANSON RUSSELL ASSOCIATES
Lincoln, Neb.; Omaha, Neb.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $8,550 $2,450
No. of employees 108 37
Media Usage
Advertising 35%
Public relations 22%
Sales promotion 8%
Direct marketing 20%
Internet marketing 10%
Other 5%
Agribusiness Clients: AGP (projects), 1994;
Becker Underwood, 2000; Claas Omaha (Lexion
combines), 2001; Cornerstone Bank, 1990;
Global Animal Management, 2001; Lindsay
Manufacturing Co., 1987; NC+ Hybrids, 1988;
Nebraska State Fair, 1994; Schering-Plough
Animal Health, 1994; Scott's Horticulture, 2002;
Snyder Industries, 1982
TRI-STATE ADVERTISING CO. INC.
Warsaw, Ind.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $668 $261
No. of employees 10 10
Media Usage
Advertising 50%
Public relations 6%
Sales promotion 35%
Direct marketing 9%
Internet marketing
Other
Agribusiness Clients: Chem-A-Co., 1994; Claas
of America, 1991; Claas Omaha, 2002; Mier
Products, 1990; Topp Industries (projects),
2002; Unverferth Manufacturing (projects),
1993; Worksaver Inc., 1980
VALENTINE RADFORD INC.
Kansas City, Mo.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $21,706 $5,500
No. of employees 167 33
Media Usage
Advertising 17%
Public relations 37%
Sales promotion 19%
Direct marketing 23%
Internet marketing 4%
Agribusiness Clients: Bayer CropScience, 1968
WALZ TETRICK ADVERTISING
Mission, Kan.; Orlando, Fla.
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income *
No. of employees 27 27
Media Usage
Advertising 75%
Public relations 10%
Sales promotion 5%
Direct marketing 5%
Internet marketing 3%
Other 2%
Agribusiness Clients: De Laval Inc. (Dairy
Equipment USA), 2001; De Laval International,
2002; Krause Corp. (Tillage Equipment, Grain
Drills), 1998; PBI Gordon (Chemicals/Animal
Health) (projects), 1998
WEBER SHANDWICK
Minneapolis, New York, Chicago
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $350,000 $1,650 $3,200
No. of employees 2500
Media Usage
Public relations 100% 100%
Agribusiness Clients: Archer Daniels Midland,
2000; Dairy Management Inc., 2001; Ecolab
Food and Beverage Division, 1995; Ion Beam
Applications, 2000
Producer-Funded Clients: Dairy Management
Inc. (dairy checkoff), 1994; National Pork
Producers Council, 1995
WERNIMONT & PAULLUS
Cedar Rapids, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,185
No. of employees 4 4
Media Usage
Advertising 85%
Public relations 5%
Sales promotion 5%
Direct marketing 5%
Agribusiness Clients: Deere & Co. Parts and
Service (projects), 2002; National Association of
Farm Broadcasters (projects), 2001; ProFarmer
Newsletter (projects), 2001; Schils America,
1997; Syngenta Seeds, 1995
WESLEY DAY ADVERTISING
West Des Moines, Iowa
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $50
No. of employees 11
Agribusiness Clients: AGCO (projects), 1997;
AGRI Industries, 2001; Raven Industries (projects),
2002
WOODRUFF
COMMUNICATIONS INC.
Columbia, Mo.; Calgary, Alberta
Producer-
Agency Agribusiness Funded
Total Accounts Accounts
Gross income * $1,538 $601
No. of employees 17 7
Media Usage
Advertising 65%
Public relations 8%
Sales promotion 10%
Direct marketing 12%
Internet marketing 5%
Agribusiness Clients: AGCO Corp. (projects),
2000; Arvesta Corp., 2000; Challenger Tractors,
2002; Harris Moran Seed Corp. (projects),
1999; Missouri Farm Bureau (projects), 1999;
Y-Tex Corp. (projects), 1999 AM
2002 LARGEST AGENCIES
TOTAL INCOME FROM AGRIBUSINESS
ACCOUNTS
(thousand dollars)
Bader Rutter & Associates Inc. $12,432
Osborn & Barr Communications Inc. $ 8,282
Rhea & Kaiser Marketing Communications $ 8,277
Fleishman-Hillard Inc. $ 8,120
Colle + McVoy Marketing Communications $ 7,455
$44,566
INCOME FROM AG ADVERTISING *
(thousand dollars)
Osborn & Barr Communications Inc. $ 6,909
Rhea & Kaiser Marketing Communications $ 6,621
Bader Rutter & Associates Inc. $ 5,719
Martin | Williams Advertising $ 4,346
McCormick Company $ 3,610
$27,205
INCOME FROM PUBLIC RELATIONS *
(thousand dollars)
Fleishman-Hillard Inc. $ 8,120
Morgan&Myers $ 6,876
Bader Rutter & Associates Inc. $ 3,877
Gibbs & Soell Inc. $ 3,283
Miller Meester Advertising Inc. $ 2,850
$25,006
INCOME FROM AG SALES PROMOTIONS *
(thousand dollars)
CMF&Z $ 571
NKH&W $ 449
AdFarm $ 440
Rhea & Kaiser Marketing Communications $ 414
Bader Rutter & Associates Inc. $ 372
$ 2,246
INCOME FROM AG DIRECT MARKETING *
(thousand dollars)
Bader Rutter & Associates Inc. $ 1,989
Morgan&Myers $ 1,137
Colle + McVoy Marketing Communications $ 1,118
Brighton USA $ 1,028
Miller Meester Advertising Inc. $ 1,000
$ 6,272
INCOME FROM INTERNET MARKETING *
(thousand dollars)
Biggs/Gilmore Communications $ 652
Colle + McVoy Marketing Communications $ 596
Bader Rutter & Associates Inc. $ 373
Brighton USA $ 342
McCormick Company $ 255
$ 2,218
* includes agribusiness and producer-funded accounts
2003 LARGEST AGENCIES
TOTAL INCOME FROM AGRIBUSINESS
ACCOUNTS
(thousand dollars)
Bader Rutter & Associates Inc $12,511
Rhea & Kaiser Marketing Communications $ 9,982
Osborn & Barr Communications Inc. $ 7,504
AdFarm $ 6,020
McCormick Company $ 5,540
$41,557
INCOME FROM AG ADVERTISING *
(thousand dollars)
Rhea & Kaiser Marketing Communications $ 7,786
Osborn & Barr Communications Inc. $ 6,477
Bader Rutter & Associates Inc. $ 5,755
McCormick Company $ 3,638
AdFarm $ 3,311
$26,967
INCOME FROM AG PUBLIC RELATIONS *
(thousand dollars)
Weber Shandwick $ 4,850
Gibbs & Soell Inc. $ 4,615
Bader Rutter & Associates Inc. $ 4,003
Osborn & Barr Communications Inc. $ 2,412
Valentine Radford Inc. $ 2,035
$17,915
INCOME FROM AG SALES PROMOTIONS *
(thousand dollars)
Valentine Radford Inc. $ 1,045
AdFarm $ 602
NKH&W Inc $ 569
Brighton USA $ 400
Bader Rutter & Associates Inc. $ 375
$ 2,991
INCOME FROM AG DIRECT MARKETING *
(thousand dollars)
Bader Rutter & Associates Inc. $ 2,002
Valentine Radford Inc. $ 1,265
Brighton USA $ 1,000
AdFarm $ 903
Charleston | Orwig Inc. $ 813
$ 5,983
INCOME FROM AG INTERNET MARKETING *
(thousand dollars)
Biggs/Gilmore Communications $ 720
Brighton USA $ 400
Bader Rutter & Associates Inc. $ 375
AdFarm $ 301
McCormick Company $ 277
$ 2,073
* includes agribusiness and producer-funded accounts
2002 RANKING BY AG INCOME, ALL SOURCES
(thousand dollars)
Bader Rutter & Associates Inc. $12,432
Fleishman-Hillard, Inc. 11,676
Osborn & Barr Communications 10,024
Rhea & Kaiser Marketing Communications 8,517
Morgan&Myers 8,266
2003 RANKING BY AG INCOME, ALL SOURCES
(thousands dollars)
Bader Rutter & Associates Inc. $12,511
Rhea & Kaiser Marketing Communications Inc. 10,407
Osborn & Barr Communications Inc. 9,626
AdFarm 6,020
McCormick Company 5,724
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